My name is Adrian Dayton, speaking to you from New York where it is 10:15 PM Thursday evening.I want to start by talking about an old TV show, Batman staring Adam West- Did that TV show ever make it to Australia? In the Wayne home there was the normal telephone, and then there was the red bat phone.That would ring whenever someone was in danger. The red phone would ring to announce the important stuff, the urgent matters.As in-house attorneys- wouldn’t it be great to have a little bit of warning before the red phone rings? That is exactly the power of twitter- it gives you something called REAL TIME SEARCHNEXT SLIDE
The power to LISTEN in real timeI sat with a CEO and two VP’s of a large Tech company and asked the CEO, what are they saying about your company on Twitter?He looked left, look right and asked his VP’s- they are saying good things about us, right?The VP scrunched their shoulders and said, we don’t know- we think they are saying good things about us.If you haven’t done this yet, I am going to give you a quick way to learn what people are saying this very moment about your company!NEXT SLIDE
All of you that have PDA or Iphones feel free to go to:Search.twitter.comEven if you don’t have an account- you can enter your company’s name as a search term, and there it is, what people are saying about your company in the last 15 minutes.If you want to hear what people are saying in Sydney or Melbourne-. . . NEXT SLIDE
Story of the study group-Make connections-Upward mobility-New opportunities
How many of you have been asked to help draft social media policies for you companies?-Raise your hand…-Now would someone please tell me how many people are raising their hands-How many of those have an account on Twitter?The biggest mistake you can make is to set a policy without understanding the risks. The risks are NOT what you think they are.The greatest risk is NOT that your company will be exposed through social media, the greatest risk is that your company will fail to properly use these tools because their in-house counsel have createdPolicies so draconian they are unable to take advantage of the power of these tools.
Transcript of "ACLA: 4 Reasons you Should Care About Twitter"