Social Media for Lawyers<br />
What is Social Media?<br />
Lawyers Can’t Ignore Social Media<br />
Does anybody <br /> know a contracts<br /> lawyer?<br />
Demonstration<br />
What about ethics?<br />1 rule I live by:<br />Don’t Say Stupid Things<br />
Which social media site?<br />
750,000 Senior Executives<br />Adds 1 million new users every 17 days<br />
Over 300 million users<br />Too personal for some professionals<br />
What is the largest demographic? (Men ages 45-55)<br />
Martindale.com<br /> (Slides and my article “10 Steps to Becoming a Rainmaker through Social Media”)<br />Social Media for...
SOCIAL MEDIA BOOT CAMP<br />March 23rd (Sydney) 25th (Melbourne)  <br />Social Media Policy<br />12 Month Social Media Pla...
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A N Z Presentation

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Presentation given to the legal counsel at ING in Australia- just purchased by ANZ. Sorry, but there is no audio.

I also showed the youtube videos:
http://www.youtube.com/watch?v=sIFYPQjYhv8

and
http://www.youtube.com/watch?v=7SeL6i3sHM0

Published in: Technology, News & Politics
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  • There are really two components- the first component is social- I like to think of this as “community” People that are grouping together. One of my favorite authors, Seth Godin call this TRIBES- tribes of like-minded individuals that gravitate together.The second component is media creation- companies know all about media creation- they have been advertising for over 100 years. They are just learning how to combine the two- creation of media combine with the creation of communities. I’d like to share with you some of the challenges, some of the opportunities social media provides- and then I will share with a little bit about how I am helping lawyers use social media.
  • January 21, 2010AmLaw100 are starting to see the value of social media
  • 2007 Fortune 500’s Best Places to WorkReally cheesey song comissioned, used at a company retreat. The song was leaked, and somebody posted the audio on Above the Law- the #1 legal blog in the US.
  • When this happened- what do you think Nixon did? Did they laugh it off and let it go?They fought it, and the recording went viral. As counsel- it is important to understand the power of social media before you try and control it.
  • So I wrote Social Media for Lawyers: Twitter Edition, a step by step guide for using these tools to bring in business.
  • -spoken all across the United States-landed major consulting work-will be flying to Australia and New Zealand to speak in March.
  • Go where the people are.
  • Largest demographic is males ages 30-40- that is an extremely attractive demographic.Twitter is like a big cocktail party, you pick the conversations you listen to.
  • Abbotsford Convent – 8:30 AM
  • A N Z Presentation

    1. 1. Social Media for Lawyers<br />
    2. 2. What is Social Media?<br />
    3. 3.
    4. 4.
    5. 5. Lawyers Can’t Ignore Social Media<br />
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12. Does anybody <br /> know a contracts<br /> lawyer?<br />
    13. 13.
    14. 14.
    15. 15. Demonstration<br />
    16. 16. What about ethics?<br />1 rule I live by:<br />Don’t Say Stupid Things<br />
    17. 17. Which social media site?<br />
    18. 18. 750,000 Senior Executives<br />Adds 1 million new users every 17 days<br />
    19. 19. Over 300 million users<br />Too personal for some professionals<br />
    20. 20. What is the largest demographic? (Men ages 45-55)<br />
    21. 21. Martindale.com<br /> (Slides and my article “10 Steps to Becoming a Rainmaker through Social Media”)<br />Social Media for Lawyers: Twitter Edition<br />
    22. 22. SOCIAL MEDIA BOOT CAMP<br />March 23rd (Sydney) 25th (Melbourne) <br />Social Media Policy<br />12 Month Social Media Plan<br />Details at adriandayton.com/australia<br />

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