Cloud Trends 2014 at Structure

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Structure Conference 2014 San Francisco. "When it comes to the cloud, many wonder: How is usage and adoption changing globally and across industries? Which vendors are ascendant and who is struggling to break through? How fast are the leaders in IaaS, PaaS and SaaS growing?" This opinionated talk set out my observations of the state of cloud in 2014 and some predictions for the future that I will hopefully revisit at Structure in 2015.

Watch the video here: http://new.livestream.com/gigaom/structure2014/videos/54338152

Published in: Technology, Business

Cloud Trends 2014 at Structure

  1. 1. Cloud Trends Adrian Cockcroft @adrianco Technology Fellow - Battery Ventures Structure, San Francisco June 2014
  2. 2. Cloud Adoption %*&!” By Simon Wardley http://enterpriseitadoption.com/
  3. 3. Cloud Adoption %*&!” By Simon Wardley http://enterpriseitadoption.com/ 2009
  4. 4. Cloud Adoption %*&!” By Simon Wardley http://enterpriseitadoption.com/ 2009
  5. 5. Cloud Adoption @adrianco’s new job at the intersection of cloud and Enterprise IT %*&!” By Simon Wardley http://enterpriseitadoption.com/ 20142009
  6. 6. 1 Public 
 IaaS 2 Cloud
 Technologies 3 Enterprise SaaS
  7. 7. Enterprise IaaS Concerns Staying Power Support Scale Location 1
  8. 8. Safe Bets
  9. 9. Safe Bets
  10. 10. The Global Land-Grab
  11. 11. The Global Land-Grab
  12. 12. The Global Land-Grab
  13. 13. The Global Land-Grab Azure AWS GCE 15 Regions 10 Regions 3 Regions
  14. 14. The Global Land-Grab Azure AWS GCE 15 Regions 10 Regions 3 Regions ? ? ? ? ? http://www.google.com/about/datacenters/inside/locations/index.html
  15. 15. The Global Land-Grab Azure AWS GCE 15 Regions 10 Regions 3 Regions ? ? ? ? ? ? http://www.google.com/about/datacenters/inside/locations/index.html
  16. 16. Questions we keep
 hearing about cloud Are startups adopting Google Compute Engine?
  17. 17. Questions we keep
 hearing about cloud Are startups adopting Google Compute Engine?
  18. 18. Everything vs. Snapchat 148 Customers with funding of $8B 24 Customers with funding of $780M AWS listed 426 case studies at http://aws.amazon.com/solutions/case-studies/all/ and Quid found 148 GCE listed 56 case studies at https://cloud.google.com/customers/ and Quid found 24
  19. 19. Everything vs. Snapchat 148 Customers with funding of $8B 24 Customers with funding of $780M AWS listed 426 case studies at http://aws.amazon.com/solutions/case-studies/all/ and Quid found 148 GCE listed 56 case studies at https://cloud.google.com/customers/ and Quid found 24
  20. 20. Questions we keep
 hearing about cloud What’s going on at Digital Ocean?
  21. 21. Winning at Developer Adoption
  22. 22. Winning at Developer Adoption Structure 2013 10,000 Structure 2014 200,000
  23. 23. Cloud Technologies Agility Functionality Cost savings 2
  24. 24. Questions we keep
 hearing about cloud Who will win the PaaS battle?
  25. 25. Docker All The Things… Container Communications Orchestration Policy
  26. 26. Questions we keep
 hearing about cloud Will OpenStack replace VMware?
  27. 27. Hybrid Cloud Wars Stability Functionality Total Cost of Ownership
  28. 28. Vendors will co-opt and fragment OpenStack
  29. 29. Vendors will co-opt and fragment OpenStack
  30. 30. Vendors will co-opt and fragment OpenStack
  31. 31. Vendors will co-opt and fragment OpenStack
  32. 32. Vendors will co-opt and fragment OpenStack
  33. 33. Vendors will co-opt and fragment OpenStack
  34. 34. Vendors will co-opt and fragment OpenStack
  35. 35. Vendors will co-opt and fragment OpenStack
  36. 36. Vendors will co-opt and fragment OpenStack
  37. 37. Vendors will co-opt and fragment OpenStack
  38. 38. Vendors will co-opt and fragment OpenStack
  39. 39. SaaS3 Everything Enterprise Everywhere
  40. 40. Questions we keep
 hearing about cloud
  41. 41. Where is the fastest growth in SaaS? Questions we keep
 hearing about cloud
  42. 42. Top SaaS Investment Areas $0.0$ $0.5$ $1.0$ $1.5$ $2.0$ $2.5$ $3.0$ $3.5$ $4.0$ $4.5$ 1$ 2$ 3$ 4$ 1$ 2$ 3$ 4$ 1$ 2012$ 2013$ 2014$ Billions' IT$Service$Management$ Communica;on$Systems$ Risk$&$Vulnerability$Management$ Sustainability$&$Energy$Management$ Content$Management$ Digital$Adver;sing$ Social$&$Collabora;on$ Applica;on$Performance$&$Lifecycle$Mangement$ Business$Intelligence$ Authen;ca;on$ ecommerce$Solu;ons$ Sales$&$Marke;ng$ Malware$&$Mobile$Security$ Logis;cs$ File$Sharing$ Talent$Management$ Analy;cs$PlaPorms$ Many thanks to Kartik Sundar of quid.com for advice and support
  43. 43. Top SaaS Investment Areas $0.0$ $0.5$ $1.0$ $1.5$ $2.0$ $2.5$ $3.0$ $3.5$ $4.0$ $4.5$ 1$ 2$ 3$ 4$ 1$ 2$ 3$ 4$ 1$ 2012$ 2013$ 2014$ Billions' IT$Service$Management$ Communica;on$Systems$ Risk$&$Vulnerability$Management$ Sustainability$&$Energy$Management$ Content$Management$ Digital$Adver;sing$ Social$&$Collabora;on$ Applica;on$Performance$&$Lifecycle$Mangement$ Business$Intelligence$ Authen;ca;on$ ecommerce$Solu;ons$ Sales$&$Marke;ng$ Malware$&$Mobile$Security$ Logis;cs$ File$Sharing$ Talent$Management$ Analy;cs$PlaPorms$ Many thanks to Kartik Sundar of quid.com for advice and support
  44. 44. Top SaaS Investment Areas $0.0$ $0.5$ $1.0$ $1.5$ $2.0$ $2.5$ $3.0$ $3.5$ $4.0$ $4.5$ 1$ 2$ 3$ 4$ 1$ 2$ 3$ 4$ 1$ 2012$ 2013$ 2014$ Billions' IT$Service$Management$ Communica;on$Systems$ Risk$&$Vulnerability$Management$ Sustainability$&$Energy$Management$ Content$Management$ Digital$Adver;sing$ Social$&$Collabora;on$ Applica;on$Performance$&$Lifecycle$Mangement$ Business$Intelligence$ Authen;ca;on$ ecommerce$Solu;ons$ Sales$&$Marke;ng$ Malware$&$Mobile$Security$ Logis;cs$ File$Sharing$ Talent$Management$ Analy;cs$PlaPorms$ Many thanks to Kartik Sundar of quid.com for advice and support
  45. 45. This is the year that Enterprises finally embraced cloud.
  46. 46. Forward Thinking
  47. 47. Forward Thinking
  48. 48. Forward Thinking
  49. 49. Forward Thinking http://eugenedvorkin.com/seven-micro-services-architecture-advantages/
  50. 50. See you next year Adrian Cockcroft @adrianco Technology Fellow - Battery Ventures Structure, San Francisco June 2014

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