CMS Website Search Engine Optimisation (SEO) Guidelines www.boldinternet.co.uk
Introduction <ul><li>Content Management Systems (CMS) can be a great way to have a website built </li></ul><ul><li>Picking...
CMS SEO Checklist <ul><li>Meta </li></ul><ul><ul><li>At the very least, you want to have the ability to add/edit a unique ...
CMS SEO Checklist <ul><li>Titles </li></ul><ul><ul><li>Already mentioned but worth reiterating - you need to be able to ad...
CMS SEO Checklist <ul><li>URLs </li></ul><ul><ul><li>You want static, customisable URLs, not dynamic </li></ul></ul><ul><u...
CMS SEO Checklist <ul><li>Images </li></ul><ul><ul><li>You need the ability to add Alt Tags (alternative text) to an image...
CMS SEO Checklist <ul><li>Body Text </li></ul><ul><ul><li>Needs to be flexible </li></ul></ul><ul><ul><li>Most can functio...
CMS SEO Checklist <ul><li>Internal Links </li></ul><ul><ul><li>Don’t underestimate the power of appropriate internal linki...
CMS SEO Checklist <ul><li>Headers </li></ul><ul><ul><li>You want control over your page headers </li></ul></ul><ul><ul><li...
CMS SEO Checklist <ul><li>Manage Redirects </li></ul><ul><ul><li>What happens if you need to move or remove a page? </li><...
CMS SEO Checklist <ul><li>Navigation </li></ul><ul><ul><li>You should be able to easily update the navigation and structur...
CMS SEO Checklist <ul><li>Sitemaps </li></ul><ul><ul><li>Can you add a sitemap for your visitors that is easy to maintain,...
About Bold Internet <ul><li>UK based Internet marketing consultancy </li></ul><ul><li>Can help businesses of all sizes imp...
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CMS Website SEO Checklist Presentation

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A brief overview of some of the key elements that need to be considered for SEO purposes when considering a new content management system (CMS).

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CMS Website SEO Checklist Presentation

  1. 1. CMS Website Search Engine Optimisation (SEO) Guidelines www.boldinternet.co.uk
  2. 2. Introduction <ul><li>Content Management Systems (CMS) can be a great way to have a website built </li></ul><ul><li>Picking the wrong CMS however can cost a business in the long run by stifling its SEO effectiveness </li></ul><ul><li>Use these guidelines to help select the right CMS for your business website </li></ul>www.boldinternet.co.uk
  3. 3. CMS SEO Checklist <ul><li>Meta </li></ul><ul><ul><li>At the very least, you want to have the ability to add/edit a unique title and Meta description per page </li></ul></ul><ul><ul><li>Ideally, you would have access to add additional Meta tags, e.g. canonical, noindex, etc. </li></ul></ul>www.boldinternet.co.uk
  4. 4. CMS SEO Checklist <ul><li>Titles </li></ul><ul><ul><li>Already mentioned but worth reiterating - you need to be able to add your own unique title for every page of your site </li></ul></ul><ul><ul><li>No, using a company name as a blanket title for every page won't do! </li></ul></ul>www.boldinternet.co.uk
  5. 5. CMS SEO Checklist <ul><li>URLs </li></ul><ul><ul><li>You want static, customisable URLs, not dynamic </li></ul></ul><ul><ul><li>Your home page needs specific attention to fix the canonical issue, i.e. www or not, index.html/htm/php resolves to root, i.e. / </li></ul></ul>www.boldinternet.co.uk
  6. 6. CMS SEO Checklist <ul><li>Images </li></ul><ul><ul><li>You need the ability to add Alt Tags (alternative text) to an image </li></ul></ul><ul><ul><li>Don’t keyword stuff, just add an appropriate description of the image </li></ul></ul>www.boldinternet.co.uk
  7. 7. CMS SEO Checklist <ul><li>Body Text </li></ul><ul><ul><li>Needs to be flexible </li></ul></ul><ul><ul><li>Most can function like a simple word processor but worth double checking </li></ul></ul><ul><ul><li>Can you create links, add bold/italics, bulleted lists? </li></ul></ul>www.boldinternet.co.uk
  8. 8. CMS SEO Checklist <ul><li>Internal Links </li></ul><ul><ul><li>Don’t underestimate the power of appropriate internal linking </li></ul></ul><ul><ul><li>You need to be able to add links from within the body text of your content </li></ul></ul><ul><ul><li>The ability to create keyword-rich, relevant links from one page to another should not be overlooked </li></ul></ul>www.boldinternet.co.uk
  9. 9. CMS SEO Checklist <ul><li>Headers </li></ul><ul><ul><li>You want control over your page headers </li></ul></ul><ul><ul><li>Every page should have a unique H1 </li></ul></ul><ul><ul><li>Be able to edit without changing another field, e.g. title </li></ul></ul><ul><ul><li>Ideally scope to add sub-headers, e.g. H2, H3, etc., within the body </li></ul></ul>www.boldinternet.co.uk
  10. 10. CMS SEO Checklist <ul><li>Manage Redirects </li></ul><ul><ul><li>What happens if you need to move or remove a page? </li></ul></ul><ul><ul><li>How you do you cope if a product is out of stock for any length of time? </li></ul></ul><ul><ul><li>301 (permanent) and 302 (temporary) redirect handling is important </li></ul></ul>www.boldinternet.co.uk
  11. 11. CMS SEO Checklist <ul><li>Navigation </li></ul><ul><ul><li>You should be able to easily update the navigation and structure of your site </li></ul></ul><ul><ul><li>You need the ability to do this and ensure that all pages are crawlable </li></ul></ul>www.boldinternet.co.uk
  12. 12. CMS SEO Checklist <ul><li>Sitemaps </li></ul><ul><ul><li>Can you add a sitemap for your visitors that is easy to maintain, if not updated automatically? </li></ul></ul><ul><ul><li>Also, the ability to add an XML sitemap to aid the indexation of your site, particularly if a large site with many pages </li></ul></ul><ul><ul><ul><li>FTP access will suffice but check access is granted </li></ul></ul></ul>www.boldinternet.co.uk
  13. 13. About Bold Internet <ul><li>UK based Internet marketing consultancy </li></ul><ul><li>Can help businesses of all sizes improve the effectiveness of their search engine marketing </li></ul><ul><li>Download PDF of these guidelines here: </li></ul><ul><li>CMS Website SEO Guidelines </li></ul><ul><li>http://www.boldinternet.co.uk/seo/cms-website-seo-guidelines </li></ul>www.boldinternet.co.uk

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