City transformation through Creative Industries

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A presentation on city transformation I delivered in 2012 at The Open Festival in Minsk.

City transformation through Creative Industries

  1. 1. Transforming a City through Creative Industries Process and Stories Adriana Ursache Open Festival, Minsk June 14, 2012
  2. 2. Introduction About me ASOCIAȚIA INDUSTRII CREATIVE 2
  3. 3. Creative Industries Definition and impact ASOCIAȚIA INDUSTRII CREATIVE 5
  4. 4. What are Creative Industries? “...those industries which have their origin in individual creativity, skill and talent which have a potential for job and wealth creation through the generation and exploitation of intellectual property”. ('Creative Industries Mapping Document', DCMS, 2001) ASOCIAȚIA INDUSTRII CREATIVE 6
  5. 5. Creative Industries
  6. 6. Knowledge economy Creative economy Creative industries Cultural industries Arts
  7. 7. Why Are Creative Industries Important? UK Romania ■  7.3% of GDP in 2008 ■  3.55% of GDP in 2010 ■  2 mil. people employed ■  130.000 people employed ■  20 bln. EUR exports ■  177 mln EUR exports ASOCIAȚIA INDUSTRII CREATIVE 9
  8. 8. ASOCIAȚIA INDUSTRII CREATIVE The Creative Class 11
  9. 9. Creative cities
  10. 10. Why transform a city through Creative Industries?
  11. 11. City Transformation through Creativity and Culture Process Overview ASOCIAȚIA INDUSTRII CREATIVE 14
  12. 12. It’s not about a formula!
  13. 13. What does really matter?
  14. 14. Step 1. Precipitate a culture of crisis
  15. 15. “When faced with a crisis, people do one of two things. Either they ignore it and carry on,… or they innovate their way out of trouble and make a new future”. —After the Crunch, CCI Skills 2009 ASOCIAȚIA INDUSTRII CREATIVE 18
  16. 16. Step 2. Assembly a task force
  17. 17. Step 3. Audit creative potential
  18. 18. Step 4. Good practices
  19. 19. Step 5. Evidence Seoul DMC
  20. 20. Step 5. Evidence MediaCityUK
  21. 21. Step 6. Influence the city’s master strategy
  22. 22. Step 7. Pilot projects Creative Coffee
  23. 23. Step 7. Pilot projects Creative Products Workshop
  24. 24. Step 7. Pilot projects 365x Iași
  25. 25. Experience #4 Taste the best Moldavian wines at 600-year old wineries (Cotnari, Bucium) or the newest ones at Vișani (Gramma).
  26. 26. Experience #7 Go to the Cucuteni 5000 pottery fair to understand the various cultures, including the famous but increasingly rare Cucuteni culture.
  27. 27. Experience #11 Immerse yourself among the locals strolling in the Palas park, to enjoy icecream or just to relax after hardcore shopping in the surrounding venues.
  28. 28. Experience #14 Climb (or drive to) the Repedea hill, preferably after sunset, to watch the city lights slowly go to sleep.
  29. 29. Experience #18 Sample one of the strangest but yummiest local dishes, “fudulii”—that is pork or bull testicles.
  30. 30. Experience #21 Enjoy the iconic Palace of Culture and other sights in one of the organized walking tours.
  31. 31. Experience #25 Buy a theatre ticket to enjoy a play at the recently renovated National Theatre, the oldest theatre in Romania.
  32. 32. Experience #29 Experience a serene and relaxing orthodox chant at Cetatuia Monastery watching above the city from Cetatuia Hill.
  33. 33. Step 8. The story of your city
  34. 34. Step 9. Mobilise your city ambassadors
  35. 35. Step 10. Find your thing
  36. 36. 10 Find your thing 9 Ambassadors 1 Crisis culture 2 Task force 3 Potential audit City Transformation through Creative Industries 8 Story 7 Pilot projects 6 Master strategy 4 Good practices 5 Evidence
  37. 37. “Take the first step… and the next will be revealed.” —Sir Ken Roberts
  38. 38. Thank You! adriana@creativeindustries.ro www.twitter.com/indcreative ASOCIAȚIA INDUSTRII CREATIVE 41

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