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The social value of football
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The social value of football

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findings and recommednations from piloting of social accounting toolkit developed by Adrian Ashton for Supporters Direct given at national conference on 12 June …

findings and recommednations from piloting of social accounting toolkit developed by Adrian Ashton for Supporters Direct given at national conference on 12 June 2010

http://www.supporters-direct.org/page.asp?p=6442

Published in: Business, Technology

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  • 1. The Social Value of Football - now we know how to measure it, the why, how and “yeah but...”s Adrian Ashton www.adrianashton.co.uk
  • 2. What’s in it for you? • Better reporting • Better management information • Identify areas of excellence • PR... Adrian Ashton
  • 3. What could kill it before you start? • Time • Perceived (ir)relevance • Fear... • Too much information needed that we don’t have and will be too difficult to capture Adrian Ashton
  • 4. What could kill it before you start? • Time – Pick and choose indicators – Potentially 2 days work • Perceived (ir)relevance – Changing legislation – Strengthen arguments and case for support • Fear – Don’t have to tell everyone about everything you ‘uncover’... Adrian Ashton
  • 5. What about the information needed? • Measures designed to use information that (in theory) club should already be capturing: – Invoice registers – Staffing records – Policies – Minutes of meetings – Details of Trust members/ticket sales – Records of community activity
  • 6. What you need to get started • Other clubs sharing experiences • Appendices to research report – http://valuefootball.substance.coop/ • SROI Network and SAN – www.sroi-uk.org – www.socialauditnetwork.org.uk Adrian Ashton
  • 7. What you need to get started • Other clubs sharing experiences • Appendices to research report – http://valuefootball.substance.coop/ • SROI Network and SAN – www.sroi-uk.org – www.socialauditnetwork.org.uk Adrian Ashton