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THE CISNEROS GROUP TEAMS UP WITH THE E-COMMERCE COMPANY, CUPONIDAD, TO MAXIMIZE ITS POTENTIAL IN LATIN AMERICA
THE CISNEROS GROUP TEAMS UP WITH THE E-COMMERCE COMPANY, CUPONIDAD, TO MAXIMIZE ITS POTENTIAL IN LATIN AMERICA
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THE CISNEROS GROUP TEAMS UP WITH THE E-COMMERCE COMPANY, CUPONIDAD, TO MAXIMIZE ITS POTENTIAL IN LATIN AMERICA

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Miami, FL, USA (Thursday, July 26, 2012) – The Cisneros Group of Companies teamed up with Cuponidad to launch its online couponing company in Venezuela, tapping into one of the fastest growing …

Miami, FL, USA (Thursday, July 26, 2012) – The Cisneros Group of Companies teamed up with Cuponidad to launch its online couponing company in Venezuela, tapping into one of the fastest growing territories in Latin America’s $70 billion e-commerce market.

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  • 1. THE CISNEROS GROUP TEAMS UP WITH THE E-COMMERCE COMPANY, CUPONIDAD, TO MAXIMIZE ITS POTENTIAL IN LATIN AMERICAMiami, FL, USA (Thursday, July 26, 2012) – The Cisneros Group of Companiesteamed up with Cuponidad to launch its online couponing company in Venezuela, tappinginto one of the fastest growing territories in Latin America’s $70 billion e-commerce market.This multi-million dollar venture is part of the Cisneros Group of Companies’ commitment tobe at the forefront of the digital world and the e-commerce market, an integral part of theglobal business plan envisioned by the Group’s Vice Chairman and Vice President ofStrategy, Adriana Cisneros de Griffin.“We have partnered with Cuponidad to offer the Venezuelan consumer a website[www.cuponidad.com.ve] where they can buy services, products and travel packages atgreat discounts, a convenience we expect to offer all Latin Americans in the coming future,”assured Chief Digital Officer of the Cisneros Group, Victor Kong, from corporateheadquarters in Miami, Florida. “We are committed to this venture, product of our corporatephilosophy of maximizing the commercial potential of all areas of the digital industry.”Cuponidad’s Latin American expansion is part of the Cisneros Interactive Group’s digitalstrategy that focuses on three areas of growth: (1) Digital Advertising, spearheaded by itssubsidiary RedMas, which exploits the commercialization of mobile and online services, aswell as its proprietary site Venevision.com; (2) Social Games, having created various gamesfor iPhone and Android phones, and presently developing a mobile platform for soccer fans;and (3) e-commerce, investing in Cuponidad, while exploring additional ventures.Cuponidad was established in Colombia in 2010, becoming an immediate success,registering more than 700,000 users. “That’s why we have joined the Cisneros Group tobring Cuponidad to Venezuela, enabling users to buy a diversity of products and serviceswithout breaking their budget, helping them to save an average of 60% on their purchases,”
  • 2. highlighted Joel Cohen, Co-Founder of the online discount store that ensures convenientand secure electronic transactions.With the launch of Cuponidad in Venezuela, the expansion strategy will now focus on Perubefore venturing into other Latin American countries. This discount business model issupported by the region’s steady proliferation of e-commerce, which grew 30% last yearalone. * * * Contact information: Antonieta Mendoza de López VP of Corporate Affairs of the Cisneros Group of Companies alopez@cisneros.com / +58.212.708.9111 / +1.212.355.0620 www.cisneros.com

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