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US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
US Hispanics. The Latin Market Right at Home.
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US Hispanics. The Latin Market Right at Home.

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Adriana Cisneros´s participation in the send-off party for the Geeks on a Plane Latin America Tour. …

Adriana Cisneros´s participation in the send-off party for the Geeks on a Plane Latin America Tour.

May, 2012

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  1. Opportunities inDigital Media US Hispanics The Latin Market Right at Home GOAP, May 10thGroup Cisneros Interactive 2012 Victor Kong, Rafael Garcia, Jorge Rincon, Andres Arias
  2. US Hispanics :: The Latin Market Right at HomeAgendaCisneros Group – Pioneer in USHUSH Market Today: Huge and GrowingCisneros Group USH Businesses
  3. US Hispanics :: The Latin Market Right at Home 1990: Buying Univision for $505M was a big bet Situation in 1990Hispanic USH TVPopulation Market• 1980 Census: • TV Advertising in spanish o 14.6M Hispanics language media was 1% of o (6.4% of total population) total• Undocumented immigrants • Univision was owned by were not included in the Hallmark and losing Census hundreds of millions every year. • Telemundo was also losing money.
  4. US Hispanics :: The Latin Market Right at Home Univision: A success storyVenevision, Launch of Founders sell 2011 Financials:Televisa, and Telefutura Univision for $13.7B Revenue: $2.3BPerenchio acquire OIBDA: $934MUnivision for $505M1992 1996 2002 2003 2007 2010 2011 Univision IPO Univision acquires #1 Network 18-34 (English Hispanic Broadcasting and Spanish) with Mexico- Corp to form Univision Ecuador game and end of Radio a novela (Sep)Last year, P&G spent 13% of its advertising on Spanish language cable, Kraft Foods 15% and GM 9%Source: Nielsen, 2012; Univision website
  5. US Hispanics :: The Latin Market Right at HomeEva Luna: Beating ABC, CBS, NBC, FOX
  6. US Hispanics :: The Latin Market Right at HomeAgendaCisneros Group – Pioneer in USHUSH Market Today: Huge and GrowingCisneros Group USH Businesses
  7. US Hispanics :: The Latin Market Right at Home Hispanic growth has been “espectacular” U.S. Hispanic market56% of all the population buying power wouldgrowth from 2000 to 2010 make it one of the top 20due to Hispanics economies in the worldUSH Population and Penetration US Hispanic Buying PowerMillions USD Billions 24.4% USH Penetration $1,600 $1,500 $1,400 16.3% $1,200 $992 12.5% $1,000 9.0% 6.4% $800 $686 4.7% $600 $504 $400 $222 $200 $- 1990 2000 2004 2009 2015Source: US Census; Selig Center
  8. US Hispanics :: The Latin Market Right at Home A young(er), vibrant CommunityThe median age ofthe Latino 88% of the populationpopulation is 28years old, nearly growth among A18-ten years younger 34 will come fromthan the total market Hispanics from 2010-median age of 37years 2020
  9. US Hispanics :: The Latin Market Right at HomeUnified by culture and languagebut also distinctDivided almost equally by Hispanics of Mexican originlanguage preference represent the majorityLanguage Usage among USH Adults USH by Country of Origin 8% 5% 8% 3% Mexican 3% Puerto Rican Cuban 9% 64% Dominican Central American South American Other HispanicSource: Nielsen universe estimates 2011-2011; US Census 2006
  10. US Hispanics :: The Latin Market Right at Home And the market is changing By 2020, 70% of Hispanics will be born in the USA Implications Share of USH Population by Generation100% • English will be the90% preferred language for 32% 30% 34% younger generations80%70%60% • Better off economically 28% 32%50% 36% than their parents40%30% • 2nd generation continues20% 40% 38% 30% to have strong ties to their10% parent’s countries 0% 2000 2010 2020 First Generation Second Generation Third Generation Source: Pew Hispanic Center, The Rise of the Second Generation, 2003 and MRM Worldwide, 2008 10
  11. US Hispanics :: The Latin Market Right at Home Overindexing on mobileUS Hispanics HHs are more Texting, talking and watching videos and TV shows are all more common activities amonglikely to have a smart phone Hispanic adultsVideo or Internet enabledMobile Device Ownership 60% 43% US Hispanics General MarketNielsen, “The State of the Hispanic Consumer”, Q2 2012- eMarketer Jan 3, 2011
  12. US Hispanics :: The Latin Market Right at HomeAnd overindexing in videoHispanics spend 68% more time watching video on the Internet and 20% moretime watching video on their mobile phones compared to non- Hispanic Whites. Time Spent Watching Video Monthly Time Spent in Hours: Minutes Watching Video on Internet 6:29 3:52 Mobile Subscribers Watching Video on a Mobile Phone 4:20 3:37 Hispanic Non-Hispanic White Source: Nielsen, Q3, 2011
  13. US Hispanics :: The Latin Market Right at HomeAgendaCisneros Group – Pioneer in USHUSH Market Today: Huge and GrowingCisneros Group USH Businesses
  14. US Hispanics :: The Latin Market Right at Home Television & Music Production Pay TV Distribution MusicVenevision Studios SomosTV VeneFilms Vene/Siente Music Largest studios in the US  Semillitas: PreK,  +600 titles in  Largest independent for USH programming educational channel Spanish music label in the US (both Spanish and Hispanic market with English)  VeneMovies: Movie  Distribution to 30 artists covering all channel Pay TV channels, major genres Formats: Drama Free TV, Home Telenovelas, Varieties, Video, Internet,  In 2011, 25 Talk shows and VOD nominations and awards in Latin 3,000 hours of Grammy’s, Grammy’s, programming for Premios Lo Nuestro Univision and Latin Billboard Awards
  15. US Hispanics :: The Latin Market Right at HomeDigital • Leading USH Premium Mobile Ad Network (230M monthly impressions) • Mobile studio: apps and moblie web assets for clients • RTB Platform connected to major ad exchanges • Display and Richmedia with multiple targeting capabilities • Mobile-first social soccer game • Distribution of our content on major US Hispanic digital platforms • Launching a Digital Studio to create two YouTube channels for USH o Beauty/Fashion o Teen
  16. Opportunities inDigital Media US Hispanics The Latin Market Right at Home @cisnerosadriana GOAP, May 10th 2012 Cisneros Interactive Group Victor Kong, Rafael Garcia, Jorge Rincon, Andres Arias

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