By Adriana A. SilvérioFor business
Social MediaRefers to the means of interactions amongpeople in which they create, share, andexchange information and ideas...
Social Media HistoryBefore the internet,people used togather toshare ourpassions
TimelineStop?
ProliferationProliferation
1. Products ProliferationProducts proliferation and avaibility means more choice for the buyer.
2. Media ProliferationToday, the media is fragmentedBrazilWebMillions of sitesBillions of pagesSource: ABERT (Associação B...
3. Access Proliferation•Cell Phone•TV•Blogs•Magazines•Newspaper•E-Mail•Ring Tones•Podcasting•Video Games•Websites•Search•R...
millionsHighlights: The total number of people with internet access in any environment(households, workplaces, schools, l...
Companies are changing their strategyConsumers are not listening anymore
For your business:Study about the kinds of social media;Study more about your customers;PromoteEngagement= Customer Loyalt
• know about new products• Participate of promotions• Play games1300 customers listenned byCMO Council using the socialmed...
Who is doingit right?
is doing it right
is doing it right
ConclusionCompanies with a good strategy of Social Mediaprovite the right content in the right place and time for yourtarg...
More information:www.facebook.com/adrianaaurichiosilveriowww.slideshare.com/Thank you!
Social media for business
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Social media for business

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Transcript of "Social media for business"

  1. 1. By Adriana A. SilvérioFor business
  2. 2. Social MediaRefers to the means of interactions amongpeople in which they create, share, andexchange information and ideas in virtualcommunities and networks.Source: Wikipedia
  3. 3. Social Media HistoryBefore the internet,people used togather toshare ourpassions
  4. 4. TimelineStop?
  5. 5. ProliferationProliferation
  6. 6. 1. Products ProliferationProducts proliferation and avaibility means more choice for the buyer.
  7. 7. 2. Media ProliferationToday, the media is fragmentedBrazilWebMillions of sitesBillions of pagesSource: ABERT (Associação Brasileira de Rádio e Televisão)• 9.100 radio stations• 31 TV channels (open)• More than 100 magazines titles
  8. 8. 3. Access Proliferation•Cell Phone•TV•Blogs•Magazines•Newspaper•E-Mail•Ring Tones•Podcasting•Video Games•Websites•Search•Radio...
  9. 9. millionsHighlights: The total number of people with internet access in any environment(households, workplaces, schools, lan houses or other places) reached 82.4 millionin the first quarter of 2012,IBOPE Nielsen Online Bandwidth exceeds 88 million accesses in Brazil. GQ Globo, 2013
  10. 10. Companies are changing their strategyConsumers are not listening anymore
  11. 11. For your business:Study about the kinds of social media;Study more about your customers;PromoteEngagement= Customer Loyalt
  12. 12. • know about new products• Participate of promotions• Play games1300 customers listenned byCMO Council using the socialmedia for...
  13. 13. Who is doingit right?
  14. 14. is doing it right
  15. 15. is doing it right
  16. 16. ConclusionCompanies with a good strategy of Social Mediaprovite the right content in the right place and time for yourtarget.Place TimeContentAre you ready?
  17. 17. More information:www.facebook.com/adrianaaurichiosilveriowww.slideshare.com/Thank you!
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