1. Products ProliferationProducts proliferation and avaibility means more choice for the buyer.
2. Media ProliferationToday, the media is fragmentedBrazilWebMillions of sitesBillions of pagesSource: ABERT (Associação Brasileira de Rádio e Televisão)• 9.100 radio stations• 31 TV channels (open)• More than 100 magazines titles
millionsHighlights: The total number of people with internet access in any environment(households, workplaces, schools, lan houses or other places) reached 82.4 millionin the first quarter of 2012,IBOPE Nielsen Online Bandwidth exceeds 88 million accesses in Brazil. GQ Globo, 2013
Companies are changing their strategyConsumers are not listening anymore
For your business:Study about the kinds of social media;Study more about your customers;PromoteEngagement= Customer Loyalt
• know about new products• Participate of promotions• Play games1300 customers listenned byCMO Council using the socialmedia for...