Vendor Relationship Management Relationship & balance of power between businesses and their customers not them v. us

Relationship & balance of power

between businesses and their customers

not them v. us

Locked see-saw

Flip CRM

We are not seats or eyeballs or end users or consumers. We are human beings and our reach exceeds your grasp . Deal with it. Chris Locke

We are not seats or eyeballs

or end users or consumers.

We are human beings and our reach exceeds your grasp .

Deal with it.

Chris Locke

Any colour as long as it's black!

User-centric User-driven

Bob's tuna salad argument User-centric v. user-driven customisation v. modular personalisation v. choice Don't give me salad give me the ingredients & utensils to make my own

User-centric v. user-driven

customisation v. modular

personalisation v. choice

Bazaar original model of commerce Web has enabled people to take charge of their conversations People rediscovering transactions on their own terms Relationships followed shortly after

Web has enabled people to take charge of their conversations

People rediscovering transactions on their own terms

Relationships followed shortly after

What's happening online? Blogging : killer app for conversations Social networks killer app for relationships VRM : framework for killer apps for transactions ? balance of power between businesses and their customers doesn't need to be them v . us

Blogging : killer app for conversations

Social networks killer app for relationships

VRM : framework for killer apps for transactions ?

balance of power between businesses

and their customers

doesn't need to be them v . us

Long Tail * *http://en.wikipedia.org/wiki/The_Long_Tail

Open source VRM Long Tail collaboration reputation the 'because' effect alternative biz model openness own and control my data independence real choice balance of power relationships digital formats - no physical constraints individual v. blockbuster culture mass distribution v. demand driven distribution

collaboration

reputation

the 'because' effect

alternative biz model

openness

own and control my data

independence

real choice

balance of power relationships

digital formats - no physical constraints

individual v. blockbuster culture

mass distribution v. demand driven distribution

FRACTURED IDENTITY

Travel

Travel purchase history

Travel photos

Travel bookmarks

Travel journal

Who's data is it anyway?

The Mine! Mine!

Mine!

From Mine! to Mines! Services around Mine! Communication and sharing with others Networks Vendors RFPs Matching & discovery

Services around Mine!

Communication and sharing with others

Networks

Vendors

RFPs

Matching & discovery

What's in it for business Share the burden of storing and protecting the data (privacy & regulation)‏ New services based on richer and voluntary access to customer data New opportunities for vendors unable to benefit from direct interactions with their customers and users

Share the burden of storing and protecting the data (privacy & regulation)‏

New services based on richer and voluntary access to customer data

New opportunities for vendors unable to benefit from direct interactions with their customers and users

Closer to 'tuna salad' Wesabe Dopplr Mydeco SugarStats Dossia/Indivo Health

Wesabe

Dopplr

Mydeco

SugarStats

Dossia/Indivo Health

Silos don't scale! Open source Interoperable Independence User-side

Open source

Interoperable

Independence

User-side

Questions for business How much do you spend on guessing what customers want and 'creating' demand? How much do you spend on advertising and marketing? Is free market is a choice of silos?

How much do you spend on guessing what

customers want and 'creating' demand?

How much do you spend on advertising and marketing?

Is free market is a choice of silos?

Scratch your VRM itch Where is your need to take charge of your data? travel, wine, restaurants, sport, music, photography, fashion, cosmetics, gadgets, finances, health etc etc

Where is your need to take charge of your data?

travel, wine, restaurants, sport, music, photography,

fashion, cosmetics, gadgets, finances, health etc etc

Data Data Mine! Data Data Data

VRM Hub monthly meetings in London, UK www.vrmhub.net www.vrmhub.pbwiki.com The Mine! Project open source project for online data and relationships logistics www.themineproject.org

VRM Hub

monthly meetings in London, UK

www.vrmhub.net

www.vrmhub.pbwiki.com

The Mine! Project

open source project for online data and relationships logistics

www.themineproject.org