VRM and Mine! Presentation

Vendor Relationship Management
Relationship & balance of power
between businesses and their customers
not them v. us

Locked see-saw

Flip CRM

We are not seats or eyeballs
or end users or consumers.
We are human beings and our reach exceeds your grasp .
Deal with it.
Chris Locke

Any colour as long as it's black!

User-centric User-driven

Bob's tuna salad argument
User-centric v. user-driven
customisation v. modular
personalisation v. choice
Don't give me salad give me the ingredients & utensils to make my own

Bazaar original model of commerce
Web has enabled people to take charge of their conversations
People rediscovering transactions on their own terms
Relationships followed shortly after

What's happening online?
Blogging : killer app for conversations
Social networks killer app for relationships
VRM : framework for killer apps for transactions ?
balance of power between businesses
and their customers
doesn't need to be them v . us

Long Tail * *http://en.wikipedia.org/wiki/The_Long_Tail

Open source VRM Long Tail
collaboration
reputation
the 'because' effect
alternative biz model
openness
own and control my data
independence
real choice
balance of power relationships
digital formats - no physical constraints
individual v. blockbuster culture
mass distribution v. demand driven distribution

FRACTURED IDENTITY

Travel

Travel purchase history

Travel photos

Travel bookmarks

Travel journal

Who's data is it anyway?

The Mine! Mine!

From Mine! to Mines!
Services around Mine!
Communication and sharing with others
Networks
Vendors
RFPs
Matching & discovery

What's in it for business
Share the burden of storing and protecting the data (privacy & regulation)‏
New services based on richer and voluntary access to customer data
New opportunities for vendors unable to benefit from direct interactions with their customers and users

Closer to 'tuna salad'
Wesabe
Dopplr
Mydeco
SugarStats
Dossia/Indivo Health

Silos don't scale!
Open source
Interoperable
Independence
User-side

Questions for business
How much do you spend on guessing what
customers want and 'creating' demand?
How much do you spend on advertising and marketing?
Is free market is a choice of silos?

Scratch your VRM itch
Where is your need to take charge of your data?
travel, wine, restaurants, sport, music, photography,
fashion, cosmetics, gadgets, finances, health etc etc

Data Data Mine! Data Data Data

VRM Hub
monthly meetings in London, UK
www.vrmhub.net
www.vrmhub.pbwiki.com
The Mine! Project
open source project for online data and relationships logistics
www.themineproject.org

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VRM and Mine! Presentation

by Adriana Lukas on Sep 08, 2008

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VRM and Mine! Presentation — Presentation Transcript