Social Web technology -> ubiquitous -> social Alan Kay: Technology is anything that was invented after you were born Danny Hillis: Technology is everything that doesn’t work yet.

technology -> ubiquitous -> social

1 hour I can tell you what and how to do it but not why

I can tell you what and how to do it but not why

social web is happening to companies

social web is happening to companies

Journalism New Media Old Media Social Media/Web Behavioural targeting Contextual advertising Video Podcasting Brand communities Social networks Feed syndication Blogging Tagging Publishing Marketing Advertising Branding Micro-blogging Data portability

google blog search gmail google calendar gtalk google reader skype adium del.icio.us dopplr flickr Social web tools wordpress wesabe linkedin facebook blip.tv amazon technorati friendfeed picasa

google blog search

gmail

google calendar

gtalk

google reader

skype

adium

del.icio.us

dopplr

flickr

wordpress

wesabe

linkedin

facebook

blip.tv

amazon

technorati

friendfeed

picasa

Learn keep tabs on information discover new things & people innovation disruption find out what's happening in your industry with your clients/brand/products/services

keep tabs on information

discover new things & people

innovation

disruption

find out what's happening

in your industry

with your clients/brand/products/services

Participate learn join discover comment create communicate connect share publish organise attribute distribute Active

learn

join

discover

comment

create

communicate

connect

share

publish

organise

attribute

distribute

Why? social gestures beget social objects

social gestures beget social objects

Data Data Data Data Data