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Social Media & tools workshop
 

Social Media & tools workshop

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presented at the NMA online marketing & Media 08 show in London, 24-25th June, 2008

presented at the NMA online marketing & Media 08 show in London, 24-25th June, 2008

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Social Media & tools workshop Social Media & tools workshop Presentation Transcript

  • Social Web
      • technology -> ubiquitous -> social
    Alan Kay: Technology is anything that was invented after you were born Danny Hillis: Technology is everything that doesn’t work yet.
  • 1 hour
    • I can tell you what and how to do it but not why
    • social web is happening to companies
  • Journalism New Media Old Media Social Media/Web Behavioural targeting Contextual advertising Video Podcasting Brand communities Social networks Feed syndication Blogging Tagging Publishing Marketing Advertising Branding Micro-blogging Data portability
    • google blog search
    • gmail
    • google calendar
    • gtalk
    • google reader
    • skype
    • adium
    • del.icio.us
    • dopplr
    • flickr
    Social web tools
    • wordpress
    • wesabe
    • linkedin
    • facebook
    • blip.tv
    • amazon
    • technorati
    • friendfeed
    • picasa
  • Learn
    • keep tabs on information
    • discover new things & people
      • innovation
      • disruption
    • find out what's happening
      • in your industry
      • with your clients/brand/products/services
  • Participate
    • learn
    • join
    • discover
    • comment
    • create
    • communicate
    • connect
    • share
    • publish
    • organise
    • attribute
    • distribute
    Active
  • Why?
    • social gestures beget social objects
  • Data Data Data Data Data