The complete guide to facebook profits free first four chapters

The Complete Guide to Facebook Profits Adrian Niculescu (dot) com1. IntroductionThank you for the opportunity to meet each other through this ebook. I want tothank you in advance for making another step ahead and investing in yourselfby reading this information and apply the knowledge. We live outstanding timeswhere the changes are happen so fast that we need more than ever the bestinformation about how to improve or quite to change radically what we do on adaily basis. The human efforts are multiplied by technology and we need to shiftour mindset and embrace the opportunities which appear on our way. Socialnetworking is as I like to say the biggest wave from the history of internet. Themarketing of the next years is considered to be a marketing of tribes. Thismeans that if you sell a product or you have a business you need to createtribes of people around you who will know, like and trust you. The concept MeInc, that we are the main assets of our businesses is the current truth and wesimply can’t ignore it. No, not anymore! Facebook is not just the biggest playerfrom the social media industry but represents the way internet works and willwork some years ahead. We are now in social media as we were some yearsback with mobile telephony when the “brick” phones were sooo expensive. Weneed to jump into social media or expand if we are already there and conquerthe territories which will assure awareness, market share, leads and sales in thefuture. Enjoy this e-book and profit as much possible from the smart use ofFacebook!2. The history of FacebookHere is the short history of Facebook, the biggest social networking site fromthe planet. What begins as an online place for college students to know eachother has been transformed into a global online phenomenon.Facebook, or TheFaceBook as it was called at the beginning was launched in4th of February, 2004.Mark Zuckerberg, a Harvard University student started the site as a way for hisfellow students from Harvard to get to know each other. At that time, the sitewas opened only for certain students and it wasn’t perceived as a business 1

The Complete Guide to Facebook Profits Adrian Niculescu (dot) comeven if it has funds at disposal. Mark saw this website as an alternative to spendmore wisely the time after school. He was still in the school when the sitestarted to grow at an incredible rate. At the beginning the site received moneyfrom individuals like Peter Theil, Accel Partners, Greylock Partners and from theadvertising deals with Microsoft and iTunes.The students which were members started to recommend Facebook to otherstudents and the fellows from other universities started to have possibility to jointhe site. Until 2006, Facebook was not open to the public.After the site was live for a period, Mark brought for helping to grow the siteDustin Moskovitz and Chris Hughes. A few months later, Zuckerberg andMoskovitz dropped Harvard to concentrate on growing Facebook. Facebook, aswe know it today was started in August 2005 when the company bought thedomain Facebook.com with 200,000 USD from a company called About Face.In 2006 we find Facebook facing a tremendous growth. Many more schools,universities and businesses started to be part of the network. Starting withSeptember 2006, anyone above 13 years old is eligible to have an account onFacebook. Being part of a network wasn’t a requirement anymore.In March 2006 there were rumours about a potential acquisition of Facebook byGoogle. They made an offer for USD 750 million but the Facebook managementdropped it because they thought of USD 2 billion.Microsoft was also on the short list of potential acquisitors, but in the end theyjust bought 1,5% from shares and started a huge advertising contract withFacebook.When things started to look tremendous, ConnectU, another Harvard basedsocial networking site claimed that the founder of Facebook stole some of thecodes from their software. In the end, the lawsuit was dropped and Facebookstarted to move forward. 2

The Complete Guide to Facebook Profits Adrian Niculescu (dot) comThe idea of community was at the base right from the beginning and it is alsonow, even if the site is much, much bigger. All players, the developers, personalusers and business users understood how important is to keep the spirit ofcommunity alive both for Facebook success and their own.The Facebook team is very interested to make their community happy andthat’s why they add new features all the time and if they identify new needs fromcustomers, they fulfill them. This web 2.0 site is a great resource for your socialmedia marketing efforts so include it in your marketing weapons.3. The basics of internet usage and Web 2.0Now, that having a computer an internet connection and even a mobileconected to the online world is something normal for almost everybody think fora minute at the reasons why you connect to the internet. It can be one of thereasons below or a combination between them: - performing searches for information - e-mail checks - browse websites and read content - play online games - connect with new people and with people which are already part of your life - buy online products and services - networking for your business - start an online businessThis medium called internet evloves every second, new trends appear and go,new websites are uploaded or deleted, new social networks appear, or the topbetween the first 10 changes.3.1. Web 2.0 – building communities of users who also add and managecontent 3

The Complete Guide to Facebook Profits Adrian Niculescu (dot) comWhat is Web 2.0, by the way? A Web 2.0 website is any website which builds acommunity around it or works based on the Wiki technology, allowing the usersto build content. The best ones include both facilities: the community and thepossibility of adding and managing content. Internet has changed a lot in therecent years. The internet becomes social, it is organised in communities andtheir members use the online medium to keep in touch with the families,business partners and other people from around the world.Web 2.0 is a label added to many content sites, social bookmarking sites andblogging platforms. The owners of such websites encourage users to do otherstuff than just searching and collecting information. In the range of Web 2.0activities are considered also the making of comments, rating, voting, addingfriends, forming groups and enhancing the sense of community building.Even if Web 2.0 sites appear every day, the big players are hard to beoutpassed due to the fact that they are already established in the market andhave lots and lots of users.3.2. Business Web 2.0 – why should I promote my business in the Web 2.0world?Think for a moment of how many of your colleagues, business partners, clientsand competitors have accounts with the major social networks. Depending onthe kind of business you’re in, it is possible that most of the customers youalready have or you want to acquire to be there. Can you afford to miss thecommunication with them using these new tools offered by the Internet?Supposing that you will ignore them, be sure that your competitors will not followyour mistake and will use them as competitive advantages against you.The internet is in major and rapid changes and so have to be businesses inorder to stay fresh and attractive. Don’t forget a basic rule which states that thepeople buy from companies they know, like and trust. This basic rule can beapplied both online and offline. 4

The Complete Guide to Facebook Profits Adrian Niculescu (dot) comIf you want to be successful with sites like Facebook, you have to assess firstyour business and to find the particular elements of the site which combinedwith your offers to make the other users „know, like and trust” what you offer.Every Web 2.0 site has its own rules, regulations, language and specificity.Most of the time you will have to adapt your communications to meet therequirements of the site’s users.In the case of Facebook, if you sell information products about how to start,grow and manage a blog, you should start a group about blogging, attractmembers and offer them quality information. If the users attracted will like yourgroup it will be very easy to transform them into customers.Facebook is one of the platforms supporting business promotions. By openingan account you have access to the profiles and information for many users. Thiswill help you to target even from the demographic point of view the ones whichcan be interested in your products or services.Facebook is at the moment of writing this eBook (august 2011) the biggestsocial network and Web 2.0 sites and it just keep growing. Following the ideathat Facebook supports business owners, both the founders and the devlopersare devoted to providing a positive user experience for all the members,business owners included.Be careful that using Facebook for business in a good way is not an easy taskand if you don’t embrace Web 2.0 principles and the way social networkingworks, all your efforts to build a business using Facebook will be in vain.In order to truly succeed on building a business through Facebook you will needto think about your actions in a different way apart from the conventionalwisdom. 5

The Complete Guide to Facebook Profits Adrian Niculescu (dot) comAll the time, when marketing a product or a service, please keep in mind thatFacebook is about building a community so you have to communicate in acertain matter and you will learn here what you have to do.4. The elements of Facebook successIt is mandatory to take your time and perform these steps to succeed inpromoting your business through Facebook. It is essential to understand howFacebook works and the philosophy behind it. This even applies if you want touse Facebook only for pleasure but to have success this way.4.1. FriendsWho are your friends on Facebook? The choice is totally yours. They can bepeople you already know, want to get to know or share interest with. Once youadd someone to your friends list and they accept you, it will be very easy tocommunicate with them. Please take in consideration the fact that Facebookoffers you a blank sheet when you register for the account and you will be ableto add anything you want between their terms of use. Once you create yourprofile and start adding friends, features like the News Feed will keep youupdated with everything that they publish or are up to. You can even add thesame applications as they have and keep track of anything they do.The profile is very important. What you will write there will be what the friendswill know about you and the first impression is important in social and businesslife. If you don’t know what to put there, study other profiles similar with yoursand get ideas.4.2. Inter-connection is the name of the gameOn Facebook, everything is connected with each other. Please keep this inmind or write down. All of the features from the site are designed to helpenhance your experience there. 6

The Complete Guide to Facebook Profits Adrian Niculescu (dot) comDue to this fact, when you view things like your news feed or Groups page youare automatically given an alert as to what your friends are up to. These areexcellent features for building your community.„Building a community” is by far the most important concept on Facebook. Therules are the same whether you want just to socialize on the site or use it for thebusiness. You need to remember that the site has a series of inter-related partsthat are used to build the community.The center of your network is your profile. The things you publish there helpbuild your personal web Facebook space by attracting others who are interestedin what you have to offer. Once you will have a consistent list of friends, groupsand networks, your web will increase.4.3. What applications to useFacebook is filled with lots of resources, applications, groups, networks andelements. Don’t join every group or add every application because you will beoverwhelmed. Choose the ones which meet the objectives of your presence inthe site.4.4. Read terms and conditionsIt is very important to read and understand the terms and conditions of usingFacebook, especially if you plan to use it to promote and develop your business.Check this link:http://www.facebook.com/terms.phpThe best advice is to follow them to avoid the unpleasant situation of havingyour account blocked. And, of course, what would mean for your business,reputation and credibility to have the account deleted?You can download the whole ebook by following this link:http://www.lulu.com/product/ebook/the-complete-guide-to-facebook-profits/16606851 7

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The complete guide to facebook profits free first four chapters

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