Framing and reframing assignment creating value with a loaf of breadPresentation Transcript
Stanford University A Crash Course on Creativity‘Framing and Reframing’ Loaf of Bread Adrian Cora Decunto
Creating Value starting with a Loaf of BreadIdeas Index• Calories-out comparison tool• Calories-in Visualisation• Children’s toys: Wheaty!• A biodegradable germination pot• All-in-one-meal superfood.• French fries replacement.• Popcorn Replacement.• Bread sculptures• Bread Slices Christmas tree• Jenga-Bread game
Creating Value starting with a Loaf of Bread Calories-out-comparison-toolPeople tend to overestimate the calories consumed when exercising. The calories-out-comparison-tool, is a table that traces levels of activity vs slices / percentages of a loaf of bread could be consumed to make up for the calorie loss. The purpose of this tool is to make people aware of the effects of their activity and eating habits potentially spurring them to exercise more or to eat less.For example, a person can plug-in:GenderAgeWeightHeightActivity (swim, bike, run, walk, sleep)Intensity (either heart rate or Slow, Medium, High).The tool will estimate the calorie consumption and percentages of fat and carbohydrates used in the activity and estimate the number of slices or loaves of bread “earned” with that activity.
Creating Value starting with a Loaf of Bread Calories-in-Visualisation-toolSimilar to the previous idea, people tend to underestimate the calories contained in the food they consume. The calories-in-comparison-tool, is a table that compares a healthy, well balanced food such as a loaf of bread, with other foods either junk or nutritiousThe purpose of this tool is to make people aware, via a means of visualisation, of the nutritional value of foods and the non-correlation of size vs calories or grams of fat , protein and carbohydrates.One exemple of this visualisation tool would be that a whole loaf of bread is the equivalent to 75% of a Big Mac Meal. So there would be a photo (or in the flesh) of a loaf of bread and the different foods’ equivalent (such as three quartes of a Big Mac Meal)
Creating Value starting with a Loaf of Bread Wheatty• Children’s toys: Instead of Potato Head from Toy Story, Wheaty! A toy for promoting creativity in children with a fictional character that is a loaf of bread (as a base) and they can do their own designs adding eyes, moustache, beard, hair, etc.• They could chose different colours of both accessories and shades of skin (type of bread).
Creating Value starting with a Loaf of Bread A biodegradable germination pot• Emptying the inside of a loaf of bread and leaving only the crust (and removing the top) use it as a germination pot for children, that is biodegradable and can be used for ploughing directly in the garden.
Creating Value starting with a Loaf of Bread All-in-one MealAs an ultra nutritious superfood. With added vitamins in the way of dry fruits, nuts, olives, etc.• Two Alternatives: – As a convenience food for people on the go. A full meal at hand with all the nutritional requirements at hand. – To help under nourished children in need of nutrition supplements in areas of catastrophe. The versatility of bread, allows to carry the dough frozen, including all these highly nutritious additions to be baked on site and provided as a full meal to people in affected areas (also with a high value-for-money in terms of nutrition per kilo and cost)
Creating Value starting with a Loaf of Bread French fries replacementA whole loaf of bread cut in sticks to be snack replacement instead of french fries.It could be flavoured , but above all, a great snack replacement low in fat and highly nutritious (as opposed to french fries).
Creating Value starting with a Loaf of Bread Popcorn ReplacementCut in sticks and small cubes to replace popcorn in cinemas.Since popcorn has a high fat content, this sweet alternative can be a great replacement.
Creating Value starting with a Loaf of Bread Bread sculpturesTwo alternatives:- At parties and banquets, instead of the ice- sculptures, sculptures in bread, that can be combined with different types of cheese and cold-cuts. These sculptures could be eaten.- As a children’s game, motivating children to create a figure using as the base a loaf of bread.
Creating Value starting with a Loaf of Bread Bread Christmas treeUsing a tall bread-stick, using slices to create the base and the branches and leaves from bread slices.If it is made out of a loaf low in humidity, it should last for a couple of weeks (and potentially replace the traditional tree) or if highly humid and fresh, made as an ornament for Christmas dinner.
Creating Value starting with a Loaf of Bread Jenga-Bread gameTwo teams start with a loaf of bread.They have to cut the loaf in as-much-as-they-can perfectly even sticks.Form a tower with the sticks and continue to build up by taking sticks from the bottom to add them to the top.The addition to the traditional game, is that it adds the skill factor to cut the sticks .