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Refining Success - The New Data Driven Method
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Refining Success - The New Data Driven Method

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What are they keys to building a successful Data Driven organisation? What is the method to the madness to move your analytics into analysis and your metrics into action

What are they keys to building a successful Data Driven organisation? What is the method to the madness to move your analytics into analysis and your metrics into action

Published in Marketing
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  • 1. Refining Success: The New Data Driven Model Andrew Pearlman, UA & Analytics andrew.pearlman@sourcebits.com @adrenalytics
  • 2. How do you Define Success? andrew.pearlman@sourcebits.com @adrenalytics
  • 3. Define Refine Success What a great launch! Now, let’s get started... andrew.pearlman@sourcebits.com @adrenalytics
  • 4. Becoming Data Driven Don’t write reports, answer questions Provide actionable data to all Empower analysts to explore Measure success against benchmarks andrew.pearlman@sourcebits.com @adrenalytics
  • 5. Two Key Partners Analytics andrew.pearlman@sourcebits.com Marketing @adrenalytics
  • 6. Analytics Providers andrew.pearlman@sourcebits.com @adrenalytics
  • 7. Marketing Analytics andrew.pearlman@sourcebits.com @adrenalytics
  • 8. Implementing a Plan Know your questions Pick the right parters Integrate on day 1 Set goals & share wins Refine Success! andrew.pearlman@sourcebits.com @adrenalytics
  • 9. Questions? andrew.pearlman@sourcebits.com @adrenalytics
  • 10. Available //:ptth http:// www.google.com/ url? Marketing Development andrew.pearlman@sourcebits.com Design @adrenalytics