Refining Success:
The New Data Driven Model
Andrew Pearlman, UA & Analytics
andrew.pearlman@sourcebits.com

@adrenalytics
How do you Define Success?

andrew.pearlman@sourcebits.com

@adrenalytics
Define Refine Success
What a great launch!
Now, let’s get started...

andrew.pearlman@sourcebits.com

@adrenalytics
Becoming Data Driven

Don’t write reports, answer questions
Provide actionable data to all
Empower analysts to explore
Mea...
Two Key Partners
Analytics

andrew.pearlman@sourcebits.com

Marketing

@adrenalytics
Analytics Providers

andrew.pearlman@sourcebits.com

@adrenalytics
Marketing Analytics

andrew.pearlman@sourcebits.com

@adrenalytics
Implementing a Plan

Know your questions
Pick the right parters
Integrate on day 1
Set goals & share wins
Refine Success!

...
Questions?

andrew.pearlman@sourcebits.com

@adrenalytics
Available

//:ptth

http://
www.google.com/
url?

Marketing

Development

andrew.pearlman@sourcebits.com

Design

@adrenal...
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Refining Success - The New Data Driven Method

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What are they keys to building a successful Data Driven organisation? What is the method to the madness to move your analytics into analysis and your metrics into action

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Refining Success - The New Data Driven Method

  1. 1. Refining Success: The New Data Driven Model Andrew Pearlman, UA & Analytics andrew.pearlman@sourcebits.com @adrenalytics
  2. 2. How do you Define Success? andrew.pearlman@sourcebits.com @adrenalytics
  3. 3. Define Refine Success What a great launch! Now, let’s get started... andrew.pearlman@sourcebits.com @adrenalytics
  4. 4. Becoming Data Driven Don’t write reports, answer questions Provide actionable data to all Empower analysts to explore Measure success against benchmarks andrew.pearlman@sourcebits.com @adrenalytics
  5. 5. Two Key Partners Analytics andrew.pearlman@sourcebits.com Marketing @adrenalytics
  6. 6. Analytics Providers andrew.pearlman@sourcebits.com @adrenalytics
  7. 7. Marketing Analytics andrew.pearlman@sourcebits.com @adrenalytics
  8. 8. Implementing a Plan Know your questions Pick the right parters Integrate on day 1 Set goals & share wins Refine Success! andrew.pearlman@sourcebits.com @adrenalytics
  9. 9. Questions? andrew.pearlman@sourcebits.com @adrenalytics
  10. 10. Available //:ptth http:// www.google.com/ url? Marketing Development andrew.pearlman@sourcebits.com Design @adrenalytics

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