Adr Social Media -- Social Media for the Small Business


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If you're having trouble creating and implementing a social media strategy for your small business, ADR Social Media can help.

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  • Your Company is already being talked about on Facebook - with or without you so why not engage with your brand or service advocates and join the conversation? Using Facebook as a platform for that conversation is a viable way to increase branding, brand perception, loyalty and, ultimately, convert social media followers into customers. ADR can help by: Build and promote a Facebook Business page Build a highly targeted Facebook pay-per-click campaign Promote specials and deals using Facebook
  • 1. Flickr has become the go-to source for digital photography for blogs, journalists and media professionals looking for stock photography. In conjunction with Creative Common Attribution Licensing, Flickr allows for very easy sharing of your digital photographic content, and increase mentions and online content about your business. This benefit coincides with SEO efforts and reinforces your website content increasing web visibility. Flickr allows has a social networking component where Flickr users can create a network of friends, in turn, allowing them to share photos with their friends and become aware of content they otherwise may not have come across. 2. YouTube is the second most used search engine in the world? This means that video content is the second most sought out content on the Internet next to Google search queries.If you have video content, it is imperative it be uploaded and optimized on YouTube to obtain the highest amount of video impressions – and shares of your content – possible. Optimizing video content using YouTube also makes a great compliment to other SEO efforts as YouTube videos are served in organic search results – increasing the online visibility of your content. 3. Foursquare (like gowalla and google places) is a GPS-based social networking game that encourages people to explore their neighborhoods and then reward them for doing so. People earn points, win Mayorships of frequently visited businesses and unlock badges for visiting new establishments. Businesses can take advantage of these GPS-based social networking sites- which can include mobile coupons, prizes or discounts – and are presented to users when they “ch eck-in ” on their mobile device at your establishment. Think 20% off a meal for the Mayor (your customer who checks-in the most) and 1 friend, a free dessert or even a parking spot for your establishment’s mayor. Yelp also combines the GPS SNS with online reviews of places. 4. Groupn.Kahoot.YourCityDeals, Living Social - These websites feature a deal of the day on the best to see, eat and do in a given sixty. You sign up for alerts and if the number of people buying reaches the quota set by the vendor, you get the coupon. If not, you don’t.
  • Adr Social Media -- Social Media for the Small Business

    1. 1. ADR Social Media Social Media Solutions for the Small Business
    2. 2. What is Social Media? <ul><li>The Term Social Media refers to the use of web-based and mobile technologies to turn communications into an interactive dialogue. </li></ul><ul><li>Social Media can take many different forms, including weblogs, social blogs, photos, social bookmarking and microblogging. </li></ul>
    3. 3. What is Social Networking? <ul><li>Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals. </li></ul><ul><li>It is the coming together of individuals into specific groups or web communities, like Facebook, Twitter or Foursquare. </li></ul><ul><li>The friends that you make in these communities share common interests, likes and dislikes . </li></ul>
    4. 4. Why Use Social Media as a Marketing Tool? <ul><li>Lower cost than tradition marketing campaigns and more focused </li></ul><ul><li>Pitch products or services in a more human/interactive way </li></ul><ul><li>Bring attention to your product or service </li></ul><ul><li>Listen to your customer’s opinion </li></ul><ul><li>Conduct market research </li></ul><ul><li>Strengthen customer service </li></ul><ul><li>Build your reputation </li></ul>
    5. 5. ADR Social Media can help define your social media strategy by: <ul><li>Helping you to establish clear and definable goals to achieve your business objective </li></ul><ul><li>Assess current marketing initiatives and define areas of improvement </li></ul><ul><li>Recommend appropriate mediums for your specific company needs </li></ul><ul><li>Help you define a content strategy for consistent content distribution </li></ul>
    6. 6. Social Networking <ul><li>Is your customer on Facebook? Twitter? Foursquare? How are you socializing with them? </li></ul><ul><li>ADR Social Media can help you determine where, how and when to engage your social media followers and ultimately convert them into customers. </li></ul>
    7. 7. Facebook <ul><li>800 million users (15 million in Canada alone and 9 million who are active) </li></ul><ul><li>1 in 13 people use Facebook </li></ul><ul><li>57% of people talk to people more online than they do in real life </li></ul><ul><li>Canadian’s spend an average of 400 minutes on Facebook per month </li></ul><ul><li>69% of users are a fan of one or more company pages </li></ul>
    8. 8. ADR can help your Facebook strategy in the following ways: <ul><li>Build and help promote a Facebook business page </li></ul><ul><li>Build a highly targeted Facebook cost-per-click campaign </li></ul><ul><li>Promote specials and deals using Facebook Fan pages </li></ul><ul><li>Build a loyal client base by engaging and interacting with your customers </li></ul>
    9. 9. Twitter <ul><li>There are almost 280,000,000 registered twitter users </li></ul><ul><li>There are one billion tweets posted every week </li></ul><ul><li>That’s 180,000,000 every day, 138,000 every minute and 1650 every second. </li></ul><ul><li>1,000,000 people view tweets about customer service each week </li></ul><ul><li>80% of those tweets are negative or critical </li></ul>
    10. 10. ADR can help your Twitter strategy by: <ul><li>Creating your Twitter Profile </li></ul><ul><li>Include a custom background with your logo </li></ul><ul><li>Link your Twitter and Facebook accounts for easier status updates </li></ul><ul><li>Integrate Twitter with you web page </li></ul>
    11. 11. Other Ways to Increase Your Online Presence: <ul><li>Blogging </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Foursquare </li></ul><ul><li>Groupon/Kahoot/YourCityDeals etc. </li></ul><ul><li>Gowalla </li></ul><ul><li>Yelp </li></ul><ul><li>Google Places </li></ul>
    12. 12. SEO and SEM <ul><li>Keyword research to determine the most searched and suitable keywords </li></ul><ul><li>Thorough optimization of your web pages </li></ul><ul><li>Creating title tags and meta tags for all pages </li></ul><ul><li>Submission to search engines </li></ul><ul><li>Link building </li></ul>
    13. 13. ADR Boot Camp <ul><li>Hands on training and tutorials on Facebook, Twitter, LinkedIn, YouTube and Foursquare </li></ul><ul><li>Can be one-on-one or small group format </li></ul><ul><li>Larger groups and speaking engagements can be arranged </li></ul>
    14. 14. Ongoing Coaching <ul><li>At ADR we won’t abandon you after Boot Camp </li></ul><ul><li>We offer ongoing training and coaching to help you maintain your strategic social media plan </li></ul><ul><li>Monthly, weekly or even daily </li></ul>
    15. 15. Contact Us <ul><li> </li></ul><ul><li>Our Website: </li></ul><ul><li>Our </li></ul><ul><li>Twitter: @adrsocialmedia </li></ul><ul><li> </li></ul><ul><li>On Google+: +ADR Social Media </li></ul>