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2011 Social Media Tools & Advice - for Animal Shelters & Rescues
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2011 Social Media Tools & Advice - for Animal Shelters & Rescues

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  • 1. The Latest Social Media Tools and Advice Presented by Jennifer Warner Director of Shelter Outreach [email_address]
  • 2. How many of you…
    • … are on Facebook with a personal profile (for yourself, friends, family)?
    • … have your organization on Facebook?
    • … are on Twitter with a personal account?
    • … Twitter for your organization?
  • 3. FB growth
    • July 2010: 500 million
    • July 2011: 750 million
  • 4. +100 Million accounts from 2010 to 2011 = ~175-225 million On average: 460,000 new accounts per day
  • 5. The Other… Orkut 100m MySpace 100m LinkedIn 80m Hi5 80m Flickr 32m LiveJournal 17m
  • 6. New kid on the block… Huddle: free 10 way video conferencing
  • 7. What’s new since last year? 1. Profile 2. Page 3. Group
  • 8. The Facebook Page . Some things are a little different… Page creation & categories Before: 3 Now: 6 Now: you can change the category (click Edit Page > Basic Info) at any time.
  • 9. A little different… The “About” box “ About” box disappeared… then reappeared. No longer uses http:// for a link to be clickable - just www.
  • 10. A little different Profile Picture Size Profile picture size reduced from 200 pixels wide by 600 pixels high to -> 180x540 Thumbnail is the same (90x90)
  • 11. A little different… Location of Friends who Like a Page “ ### Friends like this” moves to upper right from lower left. (You only see this on Pages you do not Admin.)
  • 12. And some things are VERY different… Page Notifications! On a Page you do admin… Page activity now appear on the Page… And are emailed to you… if you check the box at Edit Page > Your Settings
  • 13. VERY different Wall Filter If you allow fans to post on your wall… A visitor who has not “recently” visited your Page will see “Top Posts” as default. They can always select “Top Posts” or “Most Recent”.
  • 14. VERY different Wall Filter Admin choices Wall Tab Shows: All Posts = posts by you and your fans. (“Top Posts” to new visitors, then “Most Recent.”) Only Posts by Page = shows most recent by Page. Visitors can click on “Most Recent” link to see posts by fans too (if you allow visitors to post content).
  • 15. VERY different Wall Tabs location Moved to the left side 8 tabs show before the “more” link How to hide a tab: 1. Click “edit” (or “more” if you have more than 8) located under your tabs; 2. You will now see an “x” next to each tab. Click on the “x” to hide any you don’t want to show up in the top 8. How to rearrange your tabs: 1. Click “more” and/or “edit” 2. Hover over the tab you want to move 3. Drag tab to desired location
  • 16. VERY different Featured likes & Page owners You can display up to five Pages in rotation as “Featured Likes ” on the lower left: Edit Page > Featured > Edit Featured Likes (You need to have added the pages by clicking “Add to My Page’s Favorites” on each Page first) You can also edit Featured Page Owners (Admins)
  • 17. VERY different Photo Strip
    • Displays the five most recent photos you (the Page) have uploaded to an album or your wall.
    • Random order.
    • Thumbnail displayed.
    • Click tiny x in upper right of any photo to “hide” it.
    • If you have advanced photo editing skills: there is a link in your handout to a video showing you how to make thumbnails that will show up exactly how you want to make an “advert”(isement)… but photos of pets work!
    Get in the habit of checking your photo strip after you upload new photos!
  • 18. VERY different Use Facebook as Page
    • Advantages:
    • You can create an event on your Page and then comment on the event as the Page.
    • You can see and comment on other Pages as the Page.
    • Your newsfeed is only Pages you’ve “liked” as that Page or added to that Page’s Favorites
    • Notifications are for Page. This is VERY valuable for Admins, who no longer have to scan their Page Walls looking for the comments and questions from Fans, especially if they don’t have email notifications turned on.
    • You can’t...
    • Invite your personal friends to an event as the Page.
    • View or comment on walls or content of friends or fans.
    • See Groups.
    • Use Facebook’s messages.
    • You can…
    • Easily switch back and forth.
  • 19. Using Facebook As a Page… News Feed Options
  • 20. Profile to Page conversion tool
    • March 31, 2011 - Facebook released a new tool to convert a personal profile into a Page.
    • https://www.facebook.com/pages/create.php?migrate
    • Try using Facebook as your Page first BEFORE converting. You cannot view profiles or content owned by other people. Nor message people.
    • Only your profile photo and friends are moved.
    • Download any content (wall posts, photos, videos, friend list, notes, events, sent & received messages, any comments) you want to save, as they will ALL be deleted - so any comments you’ve made on other people’s photos, wall etc will disappear: https://www.facebook.com/help/page=18830
    • You will be removed as admin from any Groups (add your profile as a group admin BEFORE converting).
    • You may loose your vanity URL -- but you may be able to get it back in 1-2 weeks. Keep trying facebook.com/username daily - or hourly! If that doesn’t work, try contacting Facebook at http://www.facebook.com/help/contact.php?show_form=username_infringement
    • And… You can’t convert (move) your friends to an existing Page, only to a new one.
  • 21. New Facebook Apps Tabs add functionality to your Page
  • 22. Easy new tool Landing Page tool
    • There are many ways you can create a “Landing Page” aka Welcome tab for new visitors to your Page.
    • TradableBits.com “ Welcome tab app for Pages” (8 million)
    • thefanmachine.com free, simple, covers the content to encourage fans to click “like” -- what is revealed is a graphic or HTML, up to you.
    • Pagemodo.com (3 million users)
    • Many more… just type “Welcome” into your Facebook Search box
    • also advanced coding link in handout
  • 23. Example of a good Welcome Page
  • 24. Another example of a Good Landing Page
  • 25. Another example of a Good Landing Page
  • 26. Helpful Application tab… Join My List
  • 27. Helpful Application tab… Pet list
  • 28. Spread brand awareness with PicBadges Super easy and free to upload a photo and encourage your supporters to “wear” your badge!
  • 29. Social Media Fundraising Tools Tools and Advice
  • 30. Facebook fundraising… Causes
  • 31. Facebook fundraising… FundRazr
  • 32. Facebook Fundraising Success Story: Soi Dog
    • http://jonathongrapsas.blogspot.com/2011/03/facebook-fundraising-that-works.html aka tinyurl.com/629wcno
    • has recruited hundreds of regular, monthly donors directly from Facebook
    • Yes you read that correctly, recruited monthly donors from facebook. An organization that generates around $300,000 AUD a year has managed to find more than 500 ongoing, monthly supporters (giving $20 a month) in the last year. That's over $100,000 a year (over one third of their income) coming from facebook recruits.
    • The call to action in their ADS: the most shocking photos allowed (Monday morning)
  • 33. Facebook Fundraising Success Story: Soi Dog
  • 34. So what about Facebook Groups?
    • They appear in the left navigation of people’s “Home” page with number of new items (#)
    • People can opt in or out to get emailed notifications or Facebook notifications of posts by members, friends, or by subscription
    • Works well for small communities and inter-community communication
    • Allows for privacy - group can be “closed” or “secret”
    • Group Admins are visible and post as themselves
    • You can add your friends to groups
    • Creating an event from within a group AUTOMATICALLY invites all members of that group
    • Group chat, group docs
  • 35. Thank you!
    • Jennifer Warner Director of Shelter Outreach [email_address] www.facebook.com/adoptapetcom www.slideshare.net/adoptapetdotcom