2010 Increase Your Pet Adoptions Online

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Slideshow with videos to educate animal shelter and rescue staff and volunteers how to best use their time, and teach them how to increase their adoptions online.

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2010 Increase Your Pet Adoptions Online

  1. 1. Online Adoptions How to best spend your time online, to get your pets adopted!
  2. 2. <ul><li>Jennifer Warner </li></ul><ul><li>Director of Shelter Outreach </li></ul><ul><li>[email_address] </li></ul>
  3. 3. Increase Online Adoptions <ul><li>Understand your online audience </li></ul><ul><li>Customer Service online </li></ul><ul><li>Camera & photo tips </li></ul><ul><li>Photo tips </li></ul><ul><li>Video tips </li></ul><ul><li>Adopt-a-Pet.com </li></ul>
  4. 4. Where do people get pets? <ul><li>10 to 20 % adopted from shelters and rescues </li></ul><ul><li>50 to 75% obtained from acquaintances and family or found stray </li></ul><ul><li>15 to 20 % purchased from breeders </li></ul><ul><li>2 to 10 % purchased from pet shops </li></ul><ul><li>= up to 30% more pets could be adopted </li></ul><ul><li>Source: 2009 Purina and the National Council on Pet Population Study & Policy (NCPPSP) </li></ul>
  5. 5. To appeal to that 30% online… What are the FIVE most important things when listing your pets? <ul><li>Good photos </li></ul><ul><li>Video </li></ul><ul><li>Story </li></ul><ul><li>Where they are listed: Test your market! Pet adoption websites, social networking sites, Craigslist? </li></ul><ul><li>… . </li></ul>
  6. 6. 5. CUSTOMER SERVICE! <ul><li>Response time! </li></ul><ul><li>Explain your process, simply, up front, then follow it. </li></ul><ul><li>Positive, friendly attitude. </li></ul><ul><li>Deny with referrals to _________? </li></ul>
  7. 7. Photo Taking Basics
  8. 8. Digital Camera features you need <ul><li>Speed: shortest “shutter lag” </li></ul><ul><li>Autofocus </li></ul><ul><li>Video </li></ul><ul><li>Image size: 3+ megapixels </li></ul><ul><li>Easy to hold in one hand </li></ul><ul><li>Case </li></ul><ul><li>Card reader </li></ul>
  9. 9. <ul><li>vs. </li></ul><ul><li>Soft background </li></ul><ul><li>Pet with other pet or person </li></ul>
  10. 10. Photo - Pitbull with NO collar
  11. 11. Photo - Pitbull with fun collar <ul><li>Collar or bandana </li></ul>
  12. 12. Photos - dogs with people
  13. 13. <ul><li>vs. </li></ul>= close is better than far
  14. 14. Search results - body shots
  15. 15. Search results - face shots
  16. 16. How big is this dog? <ul><li>vs. </li></ul>= props like toys give scale
  17. 17. <ul><li>vs. </li></ul>= keep foreground & background simple (grass would be better)
  18. 18. More photo tips <ul><li>Panting dogs look like they are “smiling” - run them around first! </li></ul><ul><li>Hot dogs for dogs </li></ul><ul><li>Feather toys for cats </li></ul><ul><li>Take multiple photos to post as many photos are allowed </li></ul>
  19. 19. Pet Videos <ul><li>30 seconds to 2 minutes </li></ul><ul><li>Film multiple “takes” </li></ul><ul><li>Try talking vs. not talking </li></ul><ul><li>If you have video editing skills… </li></ul><ul><li>Where and how to post </li></ul>
  20. 20. Sample Video <ul><li>Basic, one take (0:19) </li></ul>
  21. 21. Sample Video <ul><li>Basic, one take, with helper (0:27) </li></ul>
  22. 22. Sample Video <ul><li>Edited in iMovie with music (1:13) </li></ul>
  23. 23. Software <ul><li>Photoshop Elements ($80) </li></ul><ul><li>iPhoto </li></ul><ul><li>Picasa - Google </li></ul><ul><li>iMovie </li></ul><ul><li>Windows Movie Maker </li></ul><ul><li>Animal database software with automatic uploading </li></ul>
  24. 24. <ul><li>North America’s largest nonprofit pet adoption website </li></ul><ul><li>Over 2 million potential adopters visit every month </li></ul><ul><li>Pets seen on partner sites like Petcentric.com, MarthaStewart.com, and PetSmart.com </li></ul><ul><li>Free for shelters, rescues & adopters </li></ul><ul><li>Sponsored by </li></ul>Introduce Adopt-a-Pet.com
  25. 25. Search Saver Tip: Use for your Adopter’s Wish List
  26. 26. Search screen
  27. 27. Search Saver screenshot
  28. 28. Print Kennel Cards & Flyers
  29. 29. AdoptaPet.com Print Center - Batch print half-sheet Kennel Cards or full-sheet Adoption Flyers - by pet type (like all dogs, or all cats) - sort by name or date added
  30. 30. Add your Pet List to your Website
  31. 31. Pet list sample #1
  32. 32. Pet list #2
  33. 33. Social Networking Search the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
  34. 34. Volunteers Search the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
  35. 35. Thank you! Jennifer Warner Director of Shelter Outreach [email_address]

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