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Social Marketing
Social Marketing
Social Marketing
Social Marketing
Social Marketing
Social Marketing
Social Marketing
Social Marketing
Social Marketing
Social Marketing
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Social Marketing

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  • 1. Ministry of child welfare tries to target the following for implementation of various programmes as well as for funding & donations & promotion • Non Government Organizations (NGOS) • Non Profit Organizations (NPOS) • Business Institutions • Corporate houses • Schools & Colleges
  • 2. Grants given to states by the government 2008-2009 Arunachal Pradesh Rs. 7,21,45,000 Assam Rs. 28,40,53,000 Karnataka Rs. 62,30,95,000 Madhya Pradesh Rs. 94,63,79,000 Orissa Rs. 73,58,19,000 Punjab Rs. 25,11,01,000 Tamil Nadu Rs. 53,27,12,000 Uttarakhand Rs. 14,16,41,000 Andhra Pradesh Rs. 91,74,92,000 Bihar Rs. 1,18,34,09,000
  • 3. Chhattisgarh Rs. 39,34,50,000 Gujarat Rs. 51,04,21,000 Haryana Rs. 25,34, 88,000 Jharkhand Rs. 41,41,55,000 Mizoram Rs. 9,40,53,000 Tripura Rs. 8,35,68,000 Meghalaya Rs. 6,39,34,000 Manipur Rs. 8,53,28,000 Nagaland Rs. 6,73,57,000 Goa Rs. 4,33,31,000 Himachal Pradesh Rs. 17,02,31,000 West Bengal Rs. 1,07,63,40,000 Kerala Rs. 33,23,83,000 Rajasthan Rs. 64,39,42,000 Maharashtra Rs. 56,78,92,000 & Rs. 49,66,03,000 Uttar Pradesh Rs. 1,20,90,48,000 & Rs. 1,57,99,13,000
  • 4. Number of NGO’S in each state 1. Andhra Pradesh 254 2. Assam 6 3. Bihar 61 4. Chhatisgarh 3 5. Delhi 20 6. Gujarat 7 7. Harayana 6 8. Himachal Pradesh 22 9. Jammu Kashmir 2 10. Jharkhand 16 11. Karnataka 33 12. Kerala 51
  • 5. 13. Madhya Pradesh 14 14. Maharashtra 11 15. Nagaland 1 16. Manipur 20 17. Mizoram 1 17. Orissa 76 18. Pondicherry 1 19. Rajasthan 26 20. Tamil Nadu 211 21. Uttar Pradesh 123 22. Uttranchal 17 23. West Bangal 131
  • 6. Functions of Media Unit • · The Media Unit is engaged in publicity on social issues concerning women and children to generate awareness in order to change the mind set of the people against the traditional issues and social evils. • · The objective is achieved through media campaign by press advertisements, release of spots through various TV channels and other means of outdoor publicity. • · Various wings of Ministry of I&B, viz. DAVP, Doordarshan, AIR, Directorate of Field Publicity and Song and Drama Division are associated with the campaign of this Ministry.
  • 7. Budget for undertaking media activities • · The Media Budget of the Ministry is showing a rising trend during the last few years. • · The details of budget estimates viz-a-viz expenditure incurred during last few years is shown below: Year BE (in Rs. Crores) RE (in Rs.Actual Crores) expenditure (in Rs. Crores) 2006-07 15.00 15.00 11.74 2007-08 15.00 15.00 14.99 2008-09 48.00 59.75 51.57 2009-10 50.00 - 00.59(till 18.5.2009)
  • 8. Media Committee A Media Committee meets in regular interval to decide on the activities to be undertaken from time to time. At present the Committee is headed by Additional Secretary, MWCD with representatives at Joint Secretary level from all the Bureaus of the Ministry, Director (Media), WCD, Director(Finance), WCD, Director (Print Media), DAVP, Director (Audio-Visual), DAVP, representatives from Doordarshan and AIR. Print Media Following advertisements were issued in prominent newspapers in Hindi, English and regional languages across the country during the year 2008-09. 1. Advertisement inviting Comments and Suggestions from all concerned on the Draft Guidelines on Adoption of Indian Children without Parental Care. 2. Advertisement on ‘Save the Girl Child / Gender Issue. 3. Advertisement on the occasion of Children’s Day. 4. Advertisement on National Girl Child Day in NER
  • 9. Television/DD / All India Radio Telecast of video spots on Doordarshan National Network , Private TV channels, Cinema Theaters and Indian Cricket league (ICL) 20-Twenty Grand Championship 2008-09 and broadcast of MWCD spots and Ananya Song in AIR / Pvt. FM Stations through Doordarshan, All India Radio and DAVP were undertaken. Publications In order to highlight the policies and development programmes formulated and implemented by this Ministry, a quarterly newsletter under the name and title ‘MWCD Newsletter SAMPARK’ is brought out regularly by NIPCCD under the Media Budget Head. Another monthly magazine “Anganvarta” is published by NIPCCD under Media Budget Head from the month of November 2008 for use by Anganwadi Workers / Helpers at the Anganwadi Centers through out the country.
  • 10. Child In Need Institute (CINI), Calcutta

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