Piecing the Social Media Strategy PuzzleRebekah SeragihAdonai Training & Kreative Media                                   ...
AgendaNever enter the Social Media ring without a plan…    Item 1      What is Social Media?                Background on ...
Background on what is Social Media and its impact on the business worldWHAT IS SOCIAL MEDIA?      3                       ...
What is Social Media?The Word…”SOCIAL”                We are Social Creatures      4                                   Cop...
What is Social Media?The Word…Media                                                 Engage an                             ...
What is Social Media?Background on what is Social Media and its impact on the business world       A Powerful Relationship...
What is Social Media?    Conversation has gone international•   Conversations were once at the coffee shop•   Now, convers...
What is Social Media?Social Media defined…Social media refers to activities, practices, andbehaviours among communities of...
The Secrets to Social Media SuccessEVERYONE’S A PUBLISHER      9                               Copyright © 2011 Adonai Tra...
Everyone’s a PublisherThe Secrets to Social Media Success1.   Social media is all about enabling conversations     •   You...
Should I be on the Social Media Bandwagon?A Social Media Checklist before you embark on Social Media…   11 Steps Social Me...
11 Steps Social Media Strategy ChecklistAsk yourself, “What’s in it for Me…”1.   What are we trying to accomplish? Are you...
11 Steps Social Media Strategy ChecklistAsk yourself, “What’s in it for Me…”3.   What kind of social media will help us be...
11 Steps Social Media Strategy ChecklistAsk yourself, “What’s in it for Me…”5.   Are you prepared and willing to give away...
11 Steps Social Media Strategy ChecklistAsk yourself, “What’s in it for Me…”7.   Who will maintain our social media presen...
11 Steps Social Media Strategy ChecklistAsk yourself, “What’s in it for Me…”9.    How does engaging users via social media...
How is the Social Web Organized?THE SOCIAL MEDIA ECOSYSTEM     17                            Copyright © 2011 Adonai Train...
How the Social Web is Organized?Understand the tactics of each Social Tools , its organization & how they integrate togeth...
How the Social Web is Organized?    4 Sample Categories - Social Networking, Publish, VideoSocial Networking              ...
Who and Where are the Customers?Identify the various social media ecosystem your customers are in…          WHO           ...
Who & Where are Your Customers?Identify the various social media ecosystem your customers are in…         No idea where to...
Communication, Collaborations, Education, EntertainmentTHE FOUR PILLARS     22                                         Cop...
The Four PillarsThink of your Social Media Strategy as a platform supported by 4 pillars…       Pillar 1 - Communication •...
The Four PillarsThink of your Social Media Strategy as a platform supported by 4 pillars…         Pillar 3 - Education •  ...
A simple roadmap to planning & implementing your social media strategyTHE PROCESS     25                                  ...
The ProcessA simple roadmap to planning your social media strategy…            Do a Social Media      Determine the       ...
How Others Did It….SUCCESS STORIES     27               Copyright © 2011 Adonai Training LLP. All rights reserved.
Coffee-MateWhy stand in line at the coffeehouse when you can Add Your Flavor™ at home?                             •   Fac...
About the AuthorRebekah SeragihA Business and Marketing Strategist in her own rights, Rebekah has beenoffering consultancy...
About Adonai    Our Services…Doing What We Do BestAdonai is a leading training and online media consultancy company in Asi...
Where to find us…Connect with us through…Adonai Training[E]:  contactus@adonaitraining.com[W]: www.adonaitraining.com[FB]:...
Upcoming SlideShare
Loading in...5
×

Piecing the Social Media Strategy Puzzle

1,290

Published on

Over the past two years, the term ‘social media’ has become the talking point of marketers and businesses. Many have wondered on the power of social media and its leverage in reaching out to the sea of customers in the Net but this is no longer a concern in today’s marketing arena and businesses. Statistics and business life examples have shown and proven the power of social media being a dynamic tool to be incorporated in the business strategy and marketing mix to bring the organization to the next height of achievements and returns. But before jumping on to the social media bandwagon, many have failed to plan their moves in using social media strategically and effectively to achieve the expected results. Just as any other business strategy, it is important for a business to strategize and plan every single moves so as to maximum the benefits that social media has to offer. To achieve this, a social media strategy is needed. The participants will be guided through a fundamental understanding of social media and working out their own social media strategy. This seminar topic will cover the following:

1. What is Social Media and Social Network?
2. What are the social networks available today?
3. How to choose the appropriate social networks suitable for my business, product and services?
4. Success Stories – How Others Did It

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,290
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
89
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Piecing the Social Media Strategy Puzzle

  1. 1. Piecing the Social Media Strategy PuzzleRebekah SeragihAdonai Training & Kreative Media By AdonaiTraining.com
  2. 2. AgendaNever enter the Social Media ring without a plan… Item 1 What is Social Media? Background on what is Social Media and its impact on the business world Item 2 Everyone’s a Publisher The Secrets to Social Media success Item 3 How the Social Web is Organized? Understand the tactics of each Social Tools , its organization & how they integrate together Item 4 The Four Pillars of Social Media Strategy Communication, Collaboration, Education, Entertainment Item 5 The Process A simple roadmap to planning & implementing your social media strategy Item 6 Success Stories How Others Did It 2 Copyright © 2011 Adonai Training LLP. All rights reserved.
  3. 3. Background on what is Social Media and its impact on the business worldWHAT IS SOCIAL MEDIA? 3 Copyright © 2011 Adonai Training LLP. All rights reserved.
  4. 4. What is Social Media?The Word…”SOCIAL” We are Social Creatures 4 Copyright © 2011 Adonai Training LLP. All rights reserved.
  5. 5. What is Social Media?The Word…Media Engage an audience by telling a Traditional Media Compelling News Organizations Story or Sharing important How News is Delivered news! Print, Audio, Video, Photographs 5 Copyright © 2011 Adonai Training LLP. All rights reserved.
  6. 6. What is Social Media?Background on what is Social Media and its impact on the business world A Powerful Relationship between the Media & Business MEDIA BUSINESS SOCIAL MEDIA Advertise their Products & ServicesGathering People Get Closer to You and Your Money 6 Copyright © 2011 Adonai Training LLP. All rights reserved.
  7. 7. What is Social Media? Conversation has gone international• Conversations were once at the coffee shop• Now, conversations are on the International Route• Information is now readily available and searchable Most Important Technology has enabled Sharing Conversations are Enabled 7 Copyright © 2011 Adonai Training LLP. All rights reserved.
  8. 8. What is Social Media?Social Media defined…Social media refers to activities, practices, andbehaviours among communities of people whogather online to share information, knowledge,and opinions using conversation media.Conversation Media defined…Conversation media are Web-based applicationsthat make it possible to create and easilytransmit content in the form of words, pictures,videos and audios. 8 Copyright © 2011 Adonai Training LLP. All rights reserved.
  9. 9. The Secrets to Social Media SuccessEVERYONE’S A PUBLISHER 9 Copyright © 2011 Adonai Training LLP. All rights reserved.
  10. 10. Everyone’s a PublisherThe Secrets to Social Media Success1. Social media is all about enabling conversations • You cannot control conversations but you can influence them • Live with the idea that it’s impossible to hide from others and you cannot stop them from talking about you2. Social media is about Contents • No hard core selling on the social media platforms3. Social media is about Community • Build Trust and Relationship • Get Engaged with the Community4. Social media is about Influence and Referrals • Now you can sell • Through an indirect funnel of recommendations 10 Copyright © 2011 Adonai Training LLP. All rights reserved.
  11. 11. Should I be on the Social Media Bandwagon?A Social Media Checklist before you embark on Social Media… 11 Steps Social Media Strategy Checklist Set you asking yourself whether you should be on the social media bandwagon Question to Ask: “What is in it for Me” 11 Copyright © 2011 Adonai Training LLP. All rights reserved.
  12. 12. 11 Steps Social Media Strategy ChecklistAsk yourself, “What’s in it for Me…”1. What are we trying to accomplish? Are you looking for more leads, more direct sales, greater brand awareness, conversions, or brand engagement? Understanding what youre trying to actually do with your social media presence should be the first step in developing a social media strategy.2. Why social media? Is your audience there? Do you want to build stronger relationships with customers and prospects? Tap into online word-of- mouth channels? Demonstrate that youre down with the kids? You have a niche audience thats difficult to reach otherwise? The best way to avoid recklessly jumping on the bandwagon is to examine why the wagon is the best way to get where youre going before you hop on. Ask yourself: is spending money on social media going to provide better ROI than other forms of advertising you could be spending money on? 12 Copyright © 2011 Adonai Training LLP. All rights reserved.
  13. 13. 11 Steps Social Media Strategy ChecklistAsk yourself, “What’s in it for Me…”3. What kind of social media will help us best achieve our goals? Do you need to utilize social networking sites, blogs, real-time updates (e.g., Twitter), social news sites, media-sharing sites, review/directory sites, virtual worlds, or display ads on social media sites? In some respects, talking about a social media presence is like talking about having an advertising presence: you must specify what youre doing and where youre going to place it. Examine the characteristics of the type of social media you want to have a presence on and how those characteristics fit what youre trying to accomplish to help choose the ones that will work best for you.4. Are we prepared to let go of control of our brand, at least a little? You cant participate in social media without being...well...social. And that means engaging in a conversation with customers. Once you engage in a conversation, you have to give up control. Is your company willing to do that? 13 Copyright © 2011 Adonai Training LLP. All rights reserved.
  14. 14. 11 Steps Social Media Strategy ChecklistAsk yourself, “What’s in it for Me…”5. Are you prepared and willing to give away quality, relevant and updated information for free? You wont be able to build a community of followers if you do not have something to offer to them for free. This information is the very topic or common interest which draws the crowd in to you and gather together to converse. But if you are not will give anything or at least some things away for free, then there is nothing to offer to your fans. There will be no reason for them to congregate together to converse. Are you willing to give away some information that is quality, relevant and updated for free?6. What will we do to encourage participation? Theres nothing more embarrassing than going to a corporate YouTube channel and seeing that the viral video it spent tons of money making has just 127 views. Ditto for going to a companys Twitter feed and seeing that it has all of 11 followers. What are you planning to do to drive people to your social media presence? And do you have the money to do it? 14 Copyright © 2011 Adonai Training LLP. All rights reserved.
  15. 15. 11 Steps Social Media Strategy ChecklistAsk yourself, “What’s in it for Me…”7. Who will maintain our social media presence? Participating in social media takes a lot of work. You must have something to say and you must have someone (or a team of people) to say it on a regular basis. It wont happen unless it becomes part of someones job. Do you have someone ready to commit a big chunk of time to maintaining your social media presence?8. Do we have the resources to keep this up, or will this be a short campaign? Similarly, unless you specify that what youre doing has a limited duration (such as a Twitter feed based on a particular conference), people will expect you to keep it up. Have you budgeted the resources to continue your social media presence beyond the fiscal year? 15 Copyright © 2011 Adonai Training LLP. All rights reserved.
  16. 16. 11 Steps Social Media Strategy ChecklistAsk yourself, “What’s in it for Me…”9. How does engaging users via social media integrate into our overall marketing/communications strategy? None of this stuff exists in a vacuum. It has to be part of a larger marketing/communications strategy. How does social media fit into what youre trying to do in all your other channels, and how will you use those channels to support each other?10. How do we measure success? What constitutes failure? Are you measuring views, followers, comments, or subscribers? Whats the threshold for your success metrics that takes them into success territory? What happens if you dont get there?11. What will we do less of if were spending resources on social media? Chances are you have limited dollars. If you spend more money on social media and other nontraditional forms of marketing, you have to spend less on something else. How will your overall goals be impacted by taking money away from other forms of advertising/marketing and moving it into social media? 16 Copyright © 2011 Adonai Training LLP. All rights reserved.
  17. 17. How is the Social Web Organized?THE SOCIAL MEDIA ECOSYSTEM 17 Copyright © 2011 Adonai Training LLP. All rights reserved.
  18. 18. How the Social Web is Organized?Understand the tactics of each Social Tools , its organization & how they integrate together• Every social media ecosystem is created to serve a purpose, with an objective in mind for specific groups of online customers, using various tools• The Conversation Prism by Brian Solis – has 28 main categories by purposes• We have 15 main categories: 1. Social Networking 6. Micro blogging 11. Aggregators 2. Publish 7. Livecasting 12. RSS 3. Photo 8. Virtual Worlds 13. Search 4. Audio 9. Gaming 14. Mobile 5. Video 10. Productivity 15. Interpersonal Applications 18 Copyright © 2011 Adonai Training LLP. All rights reserved.
  19. 19. How the Social Web is Organized? 4 Sample Categories - Social Networking, Publish, VideoSocial Networking Publish Video • A picture is worth a• Allows you to share • Online contents you thousand words information about present to your target • Capture & share moments yourself, your interests, audience and events with others your businessAll serve 4 primary ways of engaging with your customers: 1. Communication 2. Collaboration Communities 3. Education 4. Entertainment 19 Copyright © 2011 Adonai Training LLP. All rights reserved.
  20. 20. Who and Where are the Customers?Identify the various social media ecosystem your customers are in… WHO GO Follow • Who are your • Go where the • Follow the Customers customers? Customers congregate where they go • Who do you want to • What are the common • You will find another target? interests that will pot of gold where • What are the draw them to you? they go with a new characteristics of your • What are the topics group of community customers? they talk about? • This will give you ideas • Build a Social Persona • People group and of the interests that that they can relate regroup themselves in attract and retain and converse with – communities them Engage! • Engage! • Engage! 20 Copyright © 2011 Adonai Training LLP. All rights reserved.
  21. 21. Who & Where are Your Customers?Identify the various social media ecosystem your customers are in… No idea where to start? SURVEY 21 Copyright © 2011 Adonai Training LLP. All rights reserved.
  22. 22. Communication, Collaborations, Education, EntertainmentTHE FOUR PILLARS 22 Copyright © 2011 Adonai Training LLP. All rights reserved.
  23. 23. The Four PillarsThink of your Social Media Strategy as a platform supported by 4 pillars… Pillar 1 - Communication • Contents - What are you communicating to your customers? • Where do I generate/source for the right contents? • Which particular content triggers the most beneficial action, response or behaviours from your audience? • How do you measure the effectiveness of your communication strategy using some of the social media tools? Pillar 2 - Collaboration • What are the social media tools to use that will foster collaboration between you and your customers or even your employees/coworkers? • These are the tools that your customers can use to engage with you. E.g. Wiki – allows you to collaboratively create and edit content. It is a method of collaboration and a product of the collaboration. • Case example – Schwab created a customer advisory community to discuss issues, share opinions and provide feedback on the products. For 5-15 minutes of mind sharing per week, they get some benefits in return. 23 Copyright © 2011 Adonai Training LLP. All rights reserved.
  24. 24. The Four PillarsThink of your Social Media Strategy as a platform supported by 4 pillars… Pillar 3 - Education • Convert your Expertise into Contents • Find a Need and Meet the Need with a Solution • Educate your internal and external audiences with relevant and quality materials • Leverage on your expertise and/or the expertise of your employees • E.g. Big Tony – a real-life license master plumber – “Big Tony the Plumber” (www.PlumbingVideoTutorials.com) – YouTube videos Pillar 4 - Entertainment • Entertain your audience by finding the attributes of your product or aspects of your company that others might consider entertaining • Be careful, entertaining is not equal to funny or offensive jokes. Just respect humour. • E.g. Kitchen Blenders – YouTube videos 24 Copyright © 2011 Adonai Training LLP. All rights reserved.
  25. 25. A simple roadmap to planning & implementing your social media strategyTHE PROCESS 25 Copyright © 2011 Adonai Training LLP. All rights reserved.
  26. 26. The ProcessA simple roadmap to planning your social media strategy… Do a Social Media Determine the Setup your Social SWOT Analysis Social Media Tools networking sites Define your Goals Join the & Objectives for Conversation to Build a Community Social Media Build Relationships Determine your Build your Contents Engage with Your Target Audience – Provide Solutions Community Create a list of Research, Research online influencers Analyze, Adapt & & More Research who are relevant to Improve your business 26 Copyright © 2011 Adonai Training LLP. All rights reserved.
  27. 27. How Others Did It….SUCCESS STORIES 27 Copyright © 2011 Adonai Training LLP. All rights reserved.
  28. 28. Coffee-MateWhy stand in line at the coffeehouse when you can Add Your Flavor™ at home? • Facebook (link) • Twitter (link) Building • Website (link) Communities • Blog (link) • Collaboration & Crowd sourcing (link) • Fun (link) – Games, Campaigns, Competitions, Quiz (link) • Education (link) • Offers (link) – Coupons (link) • Easily Found (link) - Store Locator • News (link) – What’s New on Products • Information on Products (link) • Quality, Relevant, Values (link) 28 Copyright © 2011 Adonai Training LLP. All rights reserved.
  29. 29. About the AuthorRebekah SeragihA Business and Marketing Strategist in her own rights, Rebekah has beenoffering consultancy advices on business strategy, marketing, training,operations, crisis management and change management to MNCs,governments and businesses for more than 15 years. She has beeninvolved in major international projects amounting more than US$30million. As the pioneer Strategists in Asia in her field, one of herachievements is the design and engineering the first touch screen ATMmachine in Asia and implementing it throughout Asia and Europe with oneof the international bank. She has also strategized and designed the world’scredit card merchant tracking system that resulted in merchant credit cardfraud management.Rebekah has conducted seminars, workshops and trainings to audience allover the world which includes corporations, business owners,governments, and financial institutions. For the past 8 years, she has herpassion in building schools in developing countries for the poor makingeducation available to the needy and orphans. She is also involved inselective charity programs round the globe.Looking to do much more, she has engineered her own holding companywith a special focus on being a social entrepreneur in all the niche businessstart--ups under the holding group to make a difference in the lives ofothers. 29 Copyright © 2011 Adonai Training LLP. All rights reserved.
  30. 30. About Adonai Our Services…Doing What We Do BestAdonai is a leading training and online media consultancy company in Asia. Led by amateurprofessionals, our corporate and public training arm you with the latest knowledge, tools andskills to make you a success. Our training includes online marketing media, social media,branding, management, training, professional certification, entrepreneur start-up programs,and etc.Our foremost consulting authority on business strategy, social media, digital media, onlinespace, creative marketing and branding helps Brands & Organizations create customized andunique social media and business solutions. Our clients range from major brands,government agencies, business owners, small-to-medium size companies to financialinstitutions. Our consulting services include:• Social Media Strategy & Planning• Social Media Marketing & Engagement• Social Media Monitoring• Contents Generation & Article Writing• Online Campaign Creation & Management• Online analytics• Website and Micro-site development such as corporate blog• Mobile Application• Search Engine Optimization (SEO) & SEO Copywriting We believe your success is our success… 30 Copyright © 2011 Adonai Training LLP. All rights reserved.
  31. 31. Where to find us…Connect with us through…Adonai Training[E]: contactus@adonaitraining.com[W]: www.adonaitraining.com[FB]: www.facebook.com/adonaitraining.sg Adonai[TW]: www.twitter.com/adonaitrainingRebekah Seragih[E]: rebekah@adonaitraining.com[W]: www.adonaitraining.com[FB]: www.facebook.com/RebekahSeragih[TW]: www.twitter.com/RebekahSeragih(LI): http://sg.linkedin.com/in/rebekahseragih 31 Copyright © 2011 Adonai Training LLP. All rights reserved.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×