Learn how to create a Guerilla Social Persona that engages the fans. This slide tells you what it takes to create a compelling social media persona to bring out a clear message about your brand, services and products.
Relationship Building You and Me are in the same industry I see You in Me
One Voice, Multiple Personas What does this mean for me as a Business? Your Fans hear only One Voice expressed in Multiple Personas that reach out to different Types of Fans with different Needs Users InfluencersSnoochcers Buyers In another words, just imagine yourself behaving differently with different groups of friends that have different interests.
Fans Persona Profile Development Personas & • Identify the Persona Roles they play Influencers • List all the relevant personas by roleNeeds & Situational • List them from the personas’ perspectives • Includes concerns, symptoms, problems, Triggers triggers • Create Messaging Objectives suited toYour Skills, Services each persona need that you have the & Expertise expertise to address (not those you don’t). • Identify purpose-oriented goals This form the foundation for any marketing efforts for your Persona to reach out to these Personas in different channels.
Nescafe - Know Your Neighbours Avarta – Interests in coffee/Lifestyle o A Sexy Spokelady - Deepika Profile Image Publisher – Wall o Contents are linked back to Nescafe coffee o Note that it is always Deepika sharing the info about coffee o Photos o Coffee Recipes o Videos