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Copyright © 2011 Adonai Training LLP. All rights reserved.     Contents Rule!The Recipe for Social Engagement         Pres...
AgendaWhat is Content?How do I create a Great Content?Content Strategy – 6 QuestionsContent Creation RulesHow do I present...
ContentContent is a broad term that refers to anythingcreated and uploaded to a website: the words,images, tools, or other...
What is Great ContentStatement - “Marketing is about publishing greatcontent”.Why great content and not any other content?...
The Ultimate Aim of Great Content                                   Use it as aCreate great                     foundation...
HowHow do we create great content that is valuable, meaningful and applicable?          Copyright © 2011 Adonai Training L...
Craft a Compelling Content StrategySet your objectives by asking yourself questions.Fundamentals of a good News Story shou...
6 QuestionsWhat are your Goals?   Match your contents with your business objectives   and strategic goals – Integrate them...
6 QuestionsWhat are you going to develop?  How to best present your content that engages  the audience?  What are their pr...
16 Rules of Compelling Contents1.   Have an objective       Created for a purpose, with business objective in       mind  ...
16 Rules of Compelling Contents4.   Give a Voice       Create a Voice that sets you apart from others with       distinct ...
16 Rules of Compelling Contents7.    Meet your audience where they are        E.g. HP Learning Center – meets the needs of...
16 Rules of Compelling Contents12.   Compelling content starts a conversation        Make it easy for your audience to sha...
Have a Content PlanMonthly                         Weekly                                 Daily          Copyright © 2011 ...
How to Present Your ContentA blog as a Hub of Your Online ContentMaterials   Articles   White papers   eBook   Reports or ...
Success Story      Will it Blend?http://bit.ly/adonaiwillitblendCopyright © 2011 Adonai Training LLP. All rights reserved....
Commonly Asked QuestionWhat happens if my creative juice run dry?        SHARING         Share great contents from others ...
About The AuthorRebekah SeragihA Business and Marketing Strategist in her own rights, Rebekah has beenoffering consultancy...
About Adonai TrainingAdonai is a leading training and online media consultancy company in Asia. Led by amateurprofessional...
Connect with Us….               Adonai Training               [E]:  contactus@adonaitraining.com               [W]: www.ad...
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Contents rule the key to social engagement

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Learn how to create compelling contents to drive in the customers, how to keep your customers engagement and how to get them to talk about you, your company, your products and your services.

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Transcript of "Contents rule the key to social engagement"

  1. 1. Copyright © 2011 Adonai Training LLP. All rights reserved. Contents Rule!The Recipe for Social Engagement Presented by: Rebekah Seragih Adonai Training LLP
  2. 2. AgendaWhat is Content?How do I create a Great Content?Content Strategy – 6 QuestionsContent Creation RulesHow do I present my content?Success Story - Blendtec Copyright © 2011 Adonai Training LLP. All rights reserved. 2
  3. 3. ContentContent is a broad term that refers to anythingcreated and uploaded to a website: the words,images, tools, or other things that reside there.And all of the things you publish at outposts thatare off your site – e.g. Facebook Page, Twitterstream, LinkedIn group page.It must be relevant, useful, meaningful, up-todate, helpful, educational, interesting or justplain fun.Great Content is the cornerstone to Social Media Copyright © 2011 Adonai Training LLP. All rights reserved. 3
  4. 4. What is Great ContentStatement - “Marketing is about publishing greatcontent”.Why great content and not any other content? Great content creates authority, plain and simple Gives you an edge over competitors who do not create free online content By producing valuable online content, you are building a media asset that gets the respect of search engines like Google, which means more traffic If people thinks you are important, so will Google. This boils down to your content and keywords that are searchable by people Copyright © 2011 Adonai Training LLP. All rights reserved. 4
  5. 5. The Ultimate Aim of Great Content Use it as aCreate great foundation of Engagement stuff meaningful with Clients conversations Copyright © 2011 Adonai Training LLP. All rights reserved. 5
  6. 6. HowHow do we create great content that is valuable, meaningful and applicable? Copyright © 2011 Adonai Training LLP. All rights reserved. 6
  7. 7. Craft a Compelling Content StrategySet your objectives by asking yourself questions.Fundamentals of a good News Story should answer: Who What When Where Why HowThe idea – Tell a Story that is relevant to yourcustomers. Copyright © 2011 Adonai Training LLP. All rights reserved. 7
  8. 8. 6 QuestionsWhat are your Goals? Match your contents with your business objectives and strategic goals – Integrate them togetherWho is your Audience? Who are the members? How can you help them?What do you want the content to achieve? What effects do you want your content to have on your audience? What action you want your audience to take? Copyright © 2011 Adonai Training LLP. All rights reserved. 8
  9. 9. 6 QuestionsWhat are you going to develop? How to best present your content that engages the audience? What are their preferences and demographics? Where are they locate – media & platform? What is the budget?When is the best time to release your contents?How are you going to develop it? What is your approach to developing the content? Copyright © 2011 Adonai Training LLP. All rights reserved. 9
  10. 10. 16 Rules of Compelling Contents1. Have an objective Created for a purpose, with business objective in mind E.g. Hubspot (hubspot.com) – content marketing2. Seek to educate and help your audience E.g. MarketingProfs (marketingprofs.com) – position their writers as subject matter experts3. Compelling Content is Trustworthy Your customer must trust you as a good resource of information. Content must be relevant to their needs. E.g. Ikea (ikea.com) – they show customers how to save money and how to maximize their space Copyright © 2011 Adonai Training LLP. All rights reserved. 10
  11. 11. 16 Rules of Compelling Contents4. Give a Voice Create a Voice that sets you apart from others with distinct point of views E.g. FAASO’S (Tweet 2 Order) – www.fassos.com - this is a restaurant chain that sell rolls on mobile in USA. Customers tweet their orders.5. Allows for Interaction or Dialogue Nike’s Community Site – Nike Plus (Nikeplus.com) – they track data, share it with their customers all things relating to running6. Speaks the language of your Customers E.g. Hippo (food chain) – their philosophy is ‘hungry people is dissatisfied’ – tweet in broken English Copyright © 2011 Adonai Training LLP. All rights reserved. 11
  12. 12. 16 Rules of Compelling Contents7. Meet your audience where they are E.g. HP Learning Center – meets the needs of their customers learning to use computers for their IT needs.8. Compelling content is well executed – Plan, Plan Plan9. Compelling content experiments a little10. Creates Hot Triggers, Hit the Touch Points An action that the audience can take immediately – A Call to Action E.g. Coupon Deals11. Compelling content is search optimized Copyright © 2011 Adonai Training LLP. All rights reserved. 12
  13. 13. 16 Rules of Compelling Contents12. Compelling content starts a conversation Make it easy for your audience to share your contents13. Build momentum to your content14. Share or solve, don’t shill Don’t sell. Create values. Be a resource.15. Show & Tell Demonstrate and show others how your product lives in the world and be of service in their lives. Tell a true story about your product and how it helps them.16. Do something unexpected. There’s no business like show business. Add an element of fun or surprise to your content. Copyright © 2011 Adonai Training LLP. All rights reserved. 13
  14. 14. Have a Content PlanMonthly Weekly Daily Copyright © 2011 Adonai Training LLP. All rights reserved. 14
  15. 15. How to Present Your ContentA blog as a Hub of Your Online ContentMaterials Articles White papers eBook Reports or Research papersCase study – Create a compelling Customer SuccessStoryA FAQs MakeoverVideo – Show Me a StoryPodcasting – Tell Me a StoryPhotographs – The Power of Pictures Copyright © 2011 Adonai Training LLP. All rights reserved. 15
  16. 16. Success Story Will it Blend?http://bit.ly/adonaiwillitblendCopyright © 2011 Adonai Training LLP. All rights reserved. 16
  17. 17. Commonly Asked QuestionWhat happens if my creative juice run dry? SHARING Share great contents from others Copyright © 2011 Adonai Training LLP. All rights reserved. 17
  18. 18. About The AuthorRebekah SeragihA Business and Marketing Strategist in her own rights, Rebekah has beenoffering consultancy advices on business strategy, marketing, training,operations, crisis management and change management to MNCs,governments and businesses for more than 15 years. She has beeninvolved in major international projects amounting more than US$30million. As the pioneer Strategists in Asia in her field, one of herachievements is the design and engineering the first touch screen ATMmachine in Asia and implementing it throughout Asia and Europe with oneof the international bank. She has also strategized and designed the world’scredit card merchant tracking system that resulted in merchant credit cardfraud management.Rebekah has conducted seminars, workshops and trainings to audience allover the world which includes corporations, business owners,governments, and financial institutions. For the past 8 years, she has herpassion in building schools in developing countries for the poor makingeducation available to the needy and orphans. She is also involved inselective charity programs round the globe.Looking to do much more, she has engineered her own holding companywith a special focus on being a social entrepreneur in all the niche businessstart--ups under the holding group to make a difference in the lives ofothers. Copyright © 2011 Adonai Training LLP. All rights reserved. 18
  19. 19. About Adonai TrainingAdonai is a leading training and online media consultancy company in Asia. Led by amateurprofessionals, our corporate and public training arm you with the latest knowledge, toolsand skills to make you a success. Our training includes online marketing media, socialmedia, branding, management, training, professional certification, entrepreneur start-upprograms, and etc.Our foremost consulting authority on business strategy, social media, digital media, onlinespace, creative marketing and branding helps Brands & Organizations create customizedand unique social media and business solutions. Our clients range from major brands,government agencies, business owners, small-to-medium size companies to financialinstitutions. Our consulting services include: Social Media Strategy & Planning Social Media Marketing & Engagement Social Media Monitoring Contents Generation & Article Writing Online Campaign Creation & Management Online analytics Website and Micro-site development such as corporate blog Mobile Application Search Engine Optimization (SEO) & SEO Copywriting We believe your success is our success… Copyright © 2011 Adonai Training LLP. All rights reserved. 19
  20. 20. Connect with Us…. Adonai Training [E]: contactus@adonaitraining.com [W]: www.adonaitraining.com [FB]: www.facebook.com/adonaitraining.sg [TW]: www.twitter.com/adonaitraining Rebekah Seragih [E]: rebekah@adonaitraining.com [W]: www.adonaitraining.com [FB]: www.facebook.com/RebekahSeragih [TW]: www.twitter.com/RebekahSeragih (LI): http://sg.linkedin.com/in/rebekahseragihCopyright © 2011 Adonai Training LLP. All rights reserved. 20
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