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Best kept secrets of email marketing
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Best kept secrets of email marketing

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This is a presentation slide on how to use email as an efficient form of marketing to reach out to your customers.

This is a presentation slide on how to use email as an efficient form of marketing to reach out to your customers.

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  • 1. Copyright © 2011 Adonai Training LLP. All rights reserved.Best Kept Secrets of Email Marketing Presented by: Roderick Low Adonai Training LLP
  • 2. Agenda4 Burning Questions About eMail MarketingThe Benefits of SegmentationHow I Segment My List3 Ways to Segment Your List For Profits Copyright © 2011 Adonai Training LLP. All rights reserved. 2
  • 3. WARNING!!!!Not Everything You Learn HereApplies to Your Business…..YouMust Test to See What Works!!! Copyright © 2011 Adonai Training LLP. All rights reserved. 3
  • 4. Burning Question #1 What is the Best Time of The Day to Send Your Email?Mornings are the best times of the day tosend out an email marketing campaign. Copyright © 2011 Adonai Training LLP. All rights reserved. 4
  • 5. Burning Question #2What is the Best Day to Send Emails? B2B: Tuesday – Wednesday B2C: Thursday – Sun Copyright © 2011 Adonai Training LLP. All rights reserved. 5
  • 6. Burning Question #3 How Often Should You Send An Email?How can we send less email but still raise profits? Copyright © 2011 Adonai Training LLP. All rights reserved. 6
  • 7. Burning Question #4 Should You Send Reminders? Yes, send the same offer to those whodidnt open or didn’t click on the link to your sales letter. Copyright © 2011 Adonai Training LLP. All rights reserved. 7
  • 8. The Benefits of eMail SegmentationHelp create stronger and more relevant emailmessagesSet a proper tone or expectation for a specificaudienceUnderstand behaviors of different prospects orcustomers Copyright © 2011 Adonai Training LLP. All rights reserved. 8
  • 9. How I Segment My ListList by topicsList by Mini CourseBuyer’s List Copyright © 2011 Adonai Training LLP. All rights reserved. 9
  • 10. Copyright © 2011 Adonai Training LLP. All rights reserved. 10
  • 11. 3 Ways to Segment Your ListProspects that have become clientsProduct linesOpen rate or CTR action ratesPurge your list Copyright © 2011 Adonai Training LLP. All rights reserved. 11
  • 12. About the AuthorRoderick LowA social media strategist in his own rights,Roderick Low has been working with SMEs tobuild their online business communications,marketing and public relations using social mediaplatforms and technologies. Leveraging on morethan 5 years of customer service experiences inthe retail & training industry, Roderick is able tocouple his experiences with his extensiveknowledge in blog marketing and social media totransform the ways his clients market &communicate to their customers. Some of hisclientele includes insurance companies, realestate professionals, advertising agencies, &financial institutions. Copyright © 2011 Adonai Training LLP. All rights reserved. 12
  • 13. About Adonai TrainingAdonai is a leading training and online media consultancy company in Asia. Led by amateurprofessionals, our corporate and public training arm you with the latest knowledge, toolsand skills to make you a success. Our training includes online marketing media, socialmedia, branding, management, training, professional certification, entrepreneur start-upprograms, and etc.Our foremost consulting authority on business strategy, social media, digital media, onlinespace, creative marketing and branding helps Brands & Organizations create customizedand unique social media and business solutions. Our clients range from major brands,government agencies, business owners, small-to-medium size companies to financialinstitutions. Our consulting services include: Social Media Strategy & Planning Social Media Marketing & Engagement Social Media Monitoring Contents Generation & Article Writing Online Campaign Creation & Management Online analytics Website and Micro-site development such as corporate blog Mobile Application Search Engine Optimization (SEO) & SEO Copywriting We believe your success is our success… Copyright © 2011 Adonai Training LLP. All rights reserved. 13
  • 14. Thank You Adonai Training [E]: contactus@adonaitraining.com [W]: www.adonaitraining.com [FB]: www.facebook.com/adonaitraining.sg [TW]: www.twitter.com/adonaitraining Roderick Low [E]: roderick@adonaitraining.com [W]: www.adonaitraining.com [TW]: www.twitter.com/RoderickLowCopyright © 2011 Adonai Training LLP. All rights reserved. 14

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