CONTENT + GOVERNANCE > CONTENT DELIVERY
What does the client want their
audiences to know/do?
What do the users want to know/do?
What already exists?
What does everyone else do?
How far away are we from being able
to deliver to these wants?
Stakeholder workshops / interviews
Content audit (online & off)
Current content creation mapping
Deﬁne the problem
Deﬁne the solution approach
How much work should this project
be, and the solution ongoing?
Who should do what
(client/agency effort split)
How much should it cost?
Solution concepting & testing
BAU & project impact mapping
Project resourcing commitment mapping
Create project team
Potential project roll out plan
Deﬁne success measures
Deﬁne project goals
Resource commitment for solution BAU
Detailed deﬁnition of the solution
Detailed plan for the next phase
Personas / Audience groups
Scenarios / Journeys / Stories
Style guide / Tone of voice
Content type deﬁnition
Content strategy document
Content inventory / Gap analysis
Information architecture / Metadata
Design measurement analytics
Content schedule with new content
Content migration planning & booking
Design governance model
Governance training & kick off
User roles and content workﬂow design
Governance guidelines document
Resource BAU support
Templates, tools and resource
bookings for content creation &
Content briefs by page template/
Design information layouts for
Content CSS styles
Create, prototype and iterate the content
creation process and content templates
Test & iterate user roles and content workﬂow
design - update the governance guidelines
Content creation and migration
Add all editors permissions to system
Writing for web/CMS/Style training
Create new content
How successful is the governance
How successful is strategy?
Is the content doing what it should?
What needs to be ﬁxed and iterated
Content Strategy & Delivery @ Digital Arts Network Auckland www.dan.co.nz
Check analytics against success metrics
What's hot, what's not
Meet with editors to give extra training
and get feedback
Support log analysis