The Full Content Project Menu

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A list of potential activities and outcomes you would want to achieve in a web project that has a content component.

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The Full Content Project Menu

  1. 1. CONTENT + GOVERNANCE > CONTENT DELIVERY PHASE OUTCOMES DISCOVER ACTIVITIES MENU What does the client want their audiences to know/do? What do the users want to know/do? What already exists? What does everyone else do? How far away are we from being able to deliver to these wants? Stakeholder workshops / interviews User research Keyword research Competitive analysis Benchmarking Content audit (online & off) Usability testing/review Current content creation mapping ◦ Define the problem Define the solution approach Client/agency alignment How much work should this project be, and the solution ongoing? Who should do what (client/agency effort split) How much should it cost? Solution concepting & testing BAU & project impact mapping Project resourcing commitment mapping Create project team Potential project roll out plan Define success measures Define project goals Resource commitment for solution BAU ◦ ◦ Detailed definition of the solution Detailed plan for the next phase Personas / Audience groups Scenarios / Journeys / Stories SEO planning Style guide / Tone of voice ◦ ◦ ◦ ◦ ◦ SCOPE ◦ ◦ ◦ ◦ ◦ PLAN Content type definition Content strategy document Content inventory / Gap analysis DESIGN Information architecture / Metadata Design measurement analytics Content schedule with new content Asset schedule Content migration planning & booking Design governance model Governance training & kick off User roles and content workflow design Governance guidelines document Editorial calendar Resource BAU support ◦ DO Templates, tools and resource bookings for content creation & migration Content briefs by page template/ content type Design information layouts for page templates Content CSS styles Create, prototype and iterate the content creation process and content templates Test & iterate user roles and content workflow design - update the governance guidelines ◦ Content creation and migration Add all editors permissions to system Writing for web/CMS/Style training Create new content Migrate content QA content MEASURE ◦ ◦ ◦ ◦ How successful is the governance model? How successful is strategy? Is the content doing what it should? What needs to be fixed and iterated Content Strategy & Delivery @ Digital Arts Network Auckland www.dan.co.nz Check analytics against success metrics What's hot, what's not Meet with editors to give extra training and get feedback Support log analysis Surveys Stakeholder interviews

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