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Tamás Ács - How to measure online advertising

by Akce Dobrého webu on Oct 11, 2011

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online advertising marketing mix clickthrough rate ppc

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Tamás Ács - How to measure online advertising — Presentation Transcript

Using clickthrough rate … How to measure online advertising?
Is it sufficient? Certainly not. Clickthrough rate... … . talks only about small share of internet users … . cannot determine the impact online advertising has on branding … . is not comparable to any other media metrics
Then what is the proper measure for the total media mix ?
How to verify the impact of online campaigns within the total media mix (Dopad online reklamní kampaně v rámci media mixu) Tamás Ács, Product Manager Konferenční centrum U Hájků, Praha 25. října 2011, 14:30 KONFERENCE WEBTOP100