ULTA is no different than most retailers juggling rewards programs, catalogs, coupons, etc... Communications are critical, and every customer is different. Eric Messerschmidt, ULTA's VP of Loyalty and CRM shares how they stay relevant and drive incremental sales by looking at a single view of the customer across channels, and using Adobe Campaign to manage their campaigns.
Learn more about Adobe Campaign here: http://www.adobe.com/solutions/campaign-management.html
This presentation was give at Adobe Digital Marketing Symposium in San Francisco on September 11, 2013.
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