SAP uses web analytics in their test lab to optimize their web content. The lab's recommendations are now supported by global leadership mandates. Crispin Sheridan, SAP's Sr. Director of Global Search Marketing shares five discoveries the team has made using Adobe Experience Manager to drive business value.
Learn more about Adobe Experience Manager here: http://www.adobe.com/solutions/web-experience-management.html
This presentation was given at Adobe Digital Marketing Symposium in San Francisco on September 11, 2013.
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