© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.The Last MillisecondAseem Chandra, VP of Adobe ...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.The LastMillisecond
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.ADOBE ANALYTICSADOBE EXPERIENCE MANAGERADOBE TA...
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9CREATIVECLOUDMARKETINGCLOUD
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Cindy LincksDirector of Analytics, Brooks Broth...
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Discovering The Journey
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13Connect
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Connecting In New Ways
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15We are Connectors
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.We Are Connectors16CustomerExperienceData
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Practical Applications17Start with CRMTake the ...
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Map OutCommunication TouchpointsDefine Real Est...
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Bring The In-Store Experience Online19
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Brooks Brothers Dress Shirt Test – Target20By F...
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.ReportBuilderSiteCatalyst21Data SetsHow Else Ca...
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Support Business Intelligence22Add Web MetricsO...
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Accelerating Connections and the Journey23
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Thank You.Cindy Lincksclincks@brooksbrothers.com
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From Gold Rush to Online Gold Mine: How Brooks Brothers Used Analytics to Drive Millions in Online Revenue

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The website for Brooks Brothers, the company that invented the ready-to-wear concept during the Gold Rush era, is creating an online gold mine has employed website by using analytics from Adobe to increase revenue by millions of dollars by implementing a data-driven customer experience. The company’s testing and web analytics strategies with a direct feedback loop has enabled Brooks Brothers to capture and analyze online activities, and take profitable action on that information.

In this presentation, Cindy Lincks of Brooks Brothers and Aseem Chandra of Adobe (who powers Brooks Brothers’ analytics) will shared insights and strategies on how to sort through vast amounts of data to uncover hidden behavioral patterns that help to determine the best action to achieve business goals.

This presentation was presented by Aseem Chandra of Adobe and Cindy Lincks of Brooks Brothers This presentation was given at Internet Retailer Conference and Exhibition in Chicago on June 6, 2013.

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From Gold Rush to Online Gold Mine: How Brooks Brothers Used Analytics to Drive Millions in Online Revenue

  1. 1. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.The Last MillisecondAseem Chandra, VP of Adobe Experience Manager & Target Business, Adobe
  2. 2. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  3. 3. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.The LastMillisecond
  4. 4. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  5. 5. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  6. 6. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  7. 7. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  8. 8. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.ADOBE ANALYTICSADOBE EXPERIENCE MANAGERADOBE TARGETADOBE SOCIALADOBE MEDIA OPTIMIZER
  9. 9. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9CREATIVECLOUDMARKETINGCLOUD
  10. 10. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  11. 11. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Cindy LincksDirector of Analytics, Brooks Brothers
  12. 12. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Discovering The Journey
  13. 13. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13Connect
  14. 14. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Connecting In New Ways
  15. 15. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15We are Connectors
  16. 16. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.We Are Connectors16CustomerExperienceData
  17. 17. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Practical Applications17Start with CRMTake the Store Experience OnlineBring Data TogetherBusiness Intelligence
  18. 18. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Map OutCommunication TouchpointsDefine Real Estate forCommunicationDeliver the ExperienceDefine CustomerGroupsStart with CRM – Adobe Target and Analytics18CRM
  19. 19. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Bring The In-Store Experience Online19
  20. 20. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Brooks Brothers Dress Shirt Test – Target20By Fit GridsAll Dress Shirt Grid
  21. 21. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.ReportBuilderSiteCatalyst21Data SetsHow Else Can We Connect? – Genesis & ReportBuilderFulfillmentMarketingCalendarScene7EmailIMPORTAUTOMATE
  22. 22. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Support Business Intelligence22Add Web MetricsOftenMarketing AttributionAutomate CrossDepartment Reports
  23. 23. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Accelerating Connections and the Journey23
  24. 24. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Thank You.Cindy Lincksclincks@brooksbrothers.com

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