Your SlideShare is downloading. ×
Infographic: Digital Distress: What Keeps Marketers Up at Night
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Infographic: Digital Distress: What Keeps Marketers Up at Night

687

Published on

An infographic with results from our U.S. research study, "Digital Distress: What Keeps Marketers Up at Night?," highlighting how marketers lack confidence in their digital marketing prowess, …

An infographic with results from our U.S. research study, "Digital Distress: What Keeps Marketers Up at Night?," highlighting how marketers lack confidence in their digital marketing prowess, correlate digital marketing proficiency with company performance, and question if they truly know whether or not their marketing is working.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
687
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 76% of marketers believe measurement is important vs. 29% who believe they are doing it well Only 48% of digital marketers feel highly proficient in digital marketing 40% of marketers think their company’s marketing is effective Percentage of marketers who think marketing changed more in the past 2 years than the past 50 High-performing companies are twice as likely to rate their company as proficient in digital marketing than lower-performing companies Marketing professionals who feel more pressured to show return on investment on marketing spend Marketers who think companies won’t succeed unless they have a digital marketing approach Most digital marketers don’t have formal training Issues of the greatest concern for marketers Few respondents strongly agree with the statement “I know our digital marketing is working” 29% 76% 76% Marketing has changed more in the past 2 years than the past 50 68% 25% 66% 50% Proving campaign effectiveness Understanding whether campaigns are working Reaching their customers 82% learn on the job 9%77% 79% 82% Adobe.com/marketing #DigitalDistress 48%

×