Semantic Analysis Link Structure Determine Topic How does contextualisation work?
How does search retargeting work? User searches from any search engine on any site, including product searches, i.e. not just Google User clicks through to a landing page from the search results page. If the landing page is on a site is within the Tribal Fusion data network then... ... search referral URL passed to TF for classification and appended to cookie, e.g. http://www.google.com/search?q=toshiba+laptop Serve ads to impressions generated by users within the advertisers search retargeting segment Users that have searched those keywords within our data network create a search retargeting segment for the advertiser Build custom keyword lists with advertiser from their SEM or otherwise for display, e.g. “Toshiba laptop” would be just one of the keywords
Source: “Online Behavioural Advertising Study” September 2009, IAB
Scoring Incoming Ad Requests Ad Campaigns 78 22 Use Case 1: Optimisation and targeting engine 93 Rich User Profiles 93 Ads served Clicks 93 Conversations All Auto: In-Market Mini-Van Toyota Sienna All Home & Family Parenting
Using audiences to build marketing solutions B2B computer equipment manufacturerpreviously using tech channels to reach target can now target people that work at small businesses for their SMB products Domestic travel provider using location data to power dynamic ads with route and price info. Next step is to ingest audience data in messaging Mobile network operator reducing eCPA through applying interest based audiences as well as usual intent data Auto manufacturer targeting in-market audience for their own and competitive brands FMCG brand building look a like model of visitors to its brand site to extend reach firstname.lastname@example.org