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Digital media owners survey   spring 2011 - tribal fusion
 

Digital media owners survey spring 2011 - tribal fusion

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    Digital media owners survey   spring 2011 - tribal fusion Digital media owners survey spring 2011 - tribal fusion Presentation Transcript

    • IPADigital Media GroupDigital Media Owners Image SurveySpring 2011
    • Methodology
      Fieldwork was undertaken between February 22nd and February 28th 2011.
      Digital planners, strategists and buyers in media agencies and digital specialists were invited to take part in the online survey
      Respondents were selected by intermediary within selected agencies according to their perceived knowledge of the sector.
      A total of 228 survey responses were received.
      Respondents were first asked to indicate which media owners they had a trading relationship with. They were then asked to rate only those owners against a set of 13 image attributes (14 for media owners for whom cross-media activity is applicable) on a 7 point scale from strongly agree to strongly disagree.
      In the analysis that follows Don’t knows and Not applicable responses have been removed so that a fair comparison between media owners can be made.
    • My overall experience of dealing with this supplier is a good oneSpring 2011
      % agree strongly/agree
    • The sales team understand my objectivesSpring 2011
      % agree strongly/agree
    • The quality of responses to brief are highSpring 2011
      % agree strongly/agree
    • The sales team demonstrates an excellent understanding of their own productsSpring 2011
      % agree strongly/agree
    • The sales team are professional in dealing with dispute resolutionSpring 2011
      % agree strongly/agree
    • The media owner delivers innovative, creative solutionsSpring 2011
      % agree strongly/agree
    • The sales team pro-actively communicate relevant new opportunities2011
      % agree strongly/agree
    • It's easy to contact the sales team2011
      % agree strongly/agree
    • I have regular constructive face-to-face or telephone contact with the sales teamSpring 2011
      % agree strongly/agree
    • The sales team engenders a real sense of an agency/media owner partnershipSpring 2011
      % agree strongly/agree
    • The media owner successfully communicates direct contact they have with clientsSpring 2011
      % agree strongly/agree
    • We receive adequate mid-campaign support (eg trafficking and optimisation)Spring 2011
      % agree strongly/agree
    • We receive adequate post-campaign support (eg delivery and reconciliation)Spring 2011
      % agree strongly/agree