Web Entrepreneurship Models
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Web Entrepreneurship Models

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Adnan Ali, a Social Media and Web Entrepreneurship professional, gave this presentation in Lahore, Pakistan at the Digital Entrepreneurship Seminar on July 18, 2009.

Adnan Ali, a Social Media and Web Entrepreneurship professional, gave this presentation in Lahore, Pakistan at the Digital Entrepreneurship Seminar on July 18, 2009.

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Web Entrepreneurship Models Web Entrepreneurship Models Presentation Transcript

  • Web Entrepreneurship The Business Models Adnan Ali Assistant Professor, UMT Saturday, July 18th, 2009
  • Digital Entrepreneurship is a specific category of Entrepreneurship that leverages new technologies in novel ways Source: wikipedia.org
  • Digital Entrepreneurs are individuals who use Internet technologies as tools to create commercial opportunities, disseminate information, and collaborate with clients and partners. Source: wikipedia.org
  • WHY?
  • THE WORLD IS CHANGING
  • But the world has always changed
  • TECHNOLOGY IS CHANGING
  • But technology has always changed
  • BUSINESS IS CHANGING
  • But business has always changed
  • BECAUSE
  • those who can’t adapt … disappear
  • an idea today has already occurred to some one yesterday and will occur to some one tomorrow
  • develop implement build
  • Same Basics Business planning Low overheads High productivity Minimal ownership of capital assets Great people
  • New Practices Viral communications Small business intranets Collaborative applications Pay per use online advertisement Customer relation management software
  • Business Plan Out Business Model In
  • Apple iPod Business Model Source: Alex Osterwalder
  • Source: Alex Osterwalder
  • Source: Alex Osterwalder
  • Source: Alex Osterwalder
  • Source: Alex Osterwalder
  • Source: Alex Osterwalder
  • Source: Alex Osterwalder
  • Source: Alex Osterwalder
  • Source: Alex Osterwalder
  • Source: Alex Osterwalder
  • Borders Out Virtual Inc. In
  • How? Know what is in demand Find best resources Fulfill the demand Make a profit
  • Build & Manage Virtual Companies
  • Increasing number of Pakistani web entrepreneurs are hiring foreign contractors like copywriters, interface designers, animators etc.
  • Websites Out Web Apps In
  • Land Line Out Voice Over IP In
  • Around the World
  • Types of Web Business Models
  • Brokerage Marketplace Exchange (Amazon) Lead Generation System Auction Broker (eBay) Transaction Broker (PayPal, Raseen?) Virtual Marketplace (Alibaba)
  • Advertising Portal (Yahoo) Classifieds (Craigslist, Monster) User Registration (NYTimes) Query Based Paid Placement (Google) Content Targeted Paid Placement (Google) Intromercials
  • Infomarketing Blogs Web based tutorials eBooks Audio / video courses Topical Forums / Wikis
  • Community Model Open Source (RedHat) Open Content (Wikipedia) Public Broadcasting (Youtube) Social Networking (Facebook) Professional Networking (LinkedIn)
  • Other Models Merchant (eCommerce) Subscription (Content, Truste) Utility (SAAS)
  • The 5 Steps Acquisition (traffic comes in) Activation (happy 1st visit) Retention (multiple revisits) Referral (users refer to others) Revenue (some transaction)
  • The Bottom Line Develop Value Proposition Get Users (Acquisition, Referral) Drive Usage (Activation, Retention) Make Money (Revenue) Users / Usage  Money
  • who are web entrepreneurs?
  • educators bloggers SME freelancers virtual companies exporters tech startups virtual assistants social entrepreneurs
  • Adnan Ali http://www.adnanali.org http://www.facebook.com/adnan.ali http://www.twitter.com/adnanbwp http://www.umt.edu.pk adnanbwp@gmail.com