Web Entrepreneurship Models

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Adnan Ali, a Social Media and Web Entrepreneurship professional, gave this presentation in Lahore, Pakistan at the Digital Entrepreneurship Seminar on July 18, 2009.

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Web Entrepreneurship Models

  1. 1. Web Entrepreneurship The Business Models Adnan Ali Assistant Professor, UMT Saturday, July 18th, 2009
  2. 2. Digital Entrepreneurship is a specific category of Entrepreneurship that leverages new technologies in novel ways Source: wikipedia.org
  3. 3. Digital Entrepreneurs are individuals who use Internet technologies as tools to create commercial opportunities, disseminate information, and collaborate with clients and partners. Source: wikipedia.org
  4. 4. WHY?
  5. 5. THE WORLD IS CHANGING
  6. 6. But the world has always changed
  7. 7. TECHNOLOGY IS CHANGING
  8. 8. But technology has always changed
  9. 9. BUSINESS IS CHANGING
  10. 10. But business has always changed
  11. 11. BECAUSE
  12. 12. those who can’t adapt … disappear
  13. 13. an idea today has already occurred to some one yesterday and will occur to some one tomorrow
  14. 14. develop implement build
  15. 15. Same Basics Business planning Low overheads High productivity Minimal ownership of capital assets Great people
  16. 16. New Practices Viral communications Small business intranets Collaborative applications Pay per use online advertisement Customer relation management software
  17. 17. Business Plan Out Business Model In
  18. 18. Apple iPod Business Model Source: Alex Osterwalder
  19. 19. Source: Alex Osterwalder
  20. 20. Source: Alex Osterwalder
  21. 21. Source: Alex Osterwalder
  22. 22. Source: Alex Osterwalder
  23. 23. Source: Alex Osterwalder
  24. 24. Source: Alex Osterwalder
  25. 25. Source: Alex Osterwalder
  26. 26. Source: Alex Osterwalder
  27. 27. Source: Alex Osterwalder
  28. 28. Borders Out Virtual Inc. In
  29. 29. How? Know what is in demand Find best resources Fulfill the demand Make a profit
  30. 30. Build & Manage Virtual Companies
  31. 31. Increasing number of Pakistani web entrepreneurs are hiring foreign contractors like copywriters, interface designers, animators etc.
  32. 32. Websites Out Web Apps In
  33. 33. Land Line Out Voice Over IP In
  34. 34. Around the World
  35. 35. Types of Web Business Models
  36. 36. Brokerage Marketplace Exchange (Amazon) Lead Generation System Auction Broker (eBay) Transaction Broker (PayPal, Raseen?) Virtual Marketplace (Alibaba)
  37. 37. Advertising Portal (Yahoo) Classifieds (Craigslist, Monster) User Registration (NYTimes) Query Based Paid Placement (Google) Content Targeted Paid Placement (Google) Intromercials
  38. 38. Infomarketing Blogs Web based tutorials eBooks Audio / video courses Topical Forums / Wikis
  39. 39. Community Model Open Source (RedHat) Open Content (Wikipedia) Public Broadcasting (Youtube) Social Networking (Facebook) Professional Networking (LinkedIn)
  40. 40. Other Models Merchant (eCommerce) Subscription (Content, Truste) Utility (SAAS)
  41. 41. The 5 Steps Acquisition (traffic comes in) Activation (happy 1st visit) Retention (multiple revisits) Referral (users refer to others) Revenue (some transaction)
  42. 42. The Bottom Line Develop Value Proposition Get Users (Acquisition, Referral) Drive Usage (Activation, Retention) Make Money (Revenue) Users / Usage  Money
  43. 43. who are web entrepreneurs?
  44. 44. educators bloggers SME freelancers virtual companies exporters tech startups virtual assistants social entrepreneurs
  45. 45. Adnan Ali http://www.adnanali.org http://www.facebook.com/adnan.ali http://www.twitter.com/adnanbwp http://www.umt.edu.pk adnanbwp@gmail.com

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