MARKETING AND PUBLIC RELATIONS
Marketing Department
                                 VP Marketing              Organizational Chart
                   Ma...
LINKING PUBLIC INC.
                              www.linkingpublic.org


                                                ...
Target Audience:
                                                          EVERYONE

  PHASE 1:                 Director f...
LINKING PUBLIC INC.
                     www.linkingpublic.org


                                                    Targe...
PHASE 1:

Create Social Media Presence/Content
   to create awareness of ADMSP
CONNECT   CREATE   DISCUSS   PROMOTE   MEASURE
CONNECT WITH
LINKEDIN, MYSPACE, TWITTER,
    FACEBOOK, ILIFE PHPBB

   LIVE THE SOCIAL WEB,
 UNDERSTAND IT, BE GENUINE!

C...
CONNECTIONS SPECIALIST
                                           JOB DESCRIPTION
CONNECT
          TITLE:                ...
CREATE

 SOCIAL MEDIA ASSETS
        WITH
  RSS, WORD PRESS,
 BLOGGER, FLICKR, YOU
   TUBE, WIKIPEDIA

NO ASSETS, NO INTER...
CREATIONS SPECIALIST
                                            JOB DESCRIPTION
CREATE
         TITLE:                   ...
DISCUSS USING
DIGG, DELICIOUS, MIXX,
STUMBLEUPON, REDDIT

NO CONVERSATION ABOUT
 ADMSP AND ITS ASSETS?
THEN IT MAY AS WELL...
DISCUSSION SPECIALIST
                                             JOB DESCRIPTION
DISCUSS

          TITLE:              ...
PROMOTE BY CREATING
   WIDGETS: WIDGETBOX, WEB
      APPS, IPHONE APPS,
         GOOGLE APPS

ACTIVELY PROMOTE RIPPLE EFFE...
PROMOTIONS SPECIALIST
                                           JOB DESCRIPTION
PROMOTE

          TITLE:                ...
MEASURE BY USING
XINU, SHARETHIS, GOOGLE
  FEEDBURNER, GOOGLE
ANALYTICS, BLOG PULSE,
      TECHNORATI

MEASURE AND RESPOND...
MEASUREMENT SPECIALIST
                                         JOB DESCRIPTION
MEASURE

          TITLE:                 ...
CAST A WIDE WEB




  CONNECT   CREATE   DISCUSS   PROMOTE   MEASURE
INVOLVE   CREATE   DISCUSS   PROMOTE   MEASURE
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ADMSP Social Media Public Relations

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This tutorial was prepared for our Social Media Specialists at ADMSP/Linking Public, Inc.

You can find them at:

www.linkingpublic.org

To learn about our community project, join us at www.admsp.org

Visit us at: www.altosdelmarsculpturepark.com

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ADMSP Social Media Public Relations

  1. 1. MARKETING AND PUBLIC RELATIONS
  2. 2. Marketing Department VP Marketing Organizational Chart Marketing Admin Director, Marcom Director, Mrkt Mgt International Mrkt Mgr Marketing Alliance Mgr Event Marketing Exhibition Marketing Mgr Programs Marketing Mgr Annual Gala Public Relations Marketing Research Social Media Competitve Analysis Linking Public, Inc. Research Asst Ads/Direct Mail Research Firm Ad Agency Webmaster Mgr, Creative Services Production / Traffic Graphics Designer Outside Design Copywriter Photographer
  3. 3. LINKING PUBLIC INC. www.linkingpublic.org Target Media: Local/National/International Target Audience: EVERYONE Philanthropy, Art, Travel, Culture, Lifestyle, Garden, Design, Non-Profit Director for Social Media Director for Print Media Director for Electronic Media Connection Specialist Wire Services Specialist Radio Specialist Creation Specialist Quarterlies Specialist TV Specialist Discussion Specialist Monthlies Specialist Internet Radio/TV Specialist Promotion Specialist Dailies Specialist Measurement Specialist
  4. 4. Target Audience: EVERYONE PHASE 1: Director for Social Media Marlene Saile, Esq. Create Social Media Social Media Connection Specialist Cristina Horta Presence/ Social Media Creation Specialist Isabel Betancourt Content to Delmarys Hernandez create Social Media Discussion Specialist awareness Social Media Promotion Specialist Nicole Fiori of ADMSP Social Media Measurement Specialist Yaritza Velez
  5. 5. LINKING PUBLIC INC. www.linkingpublic.org Target Media: Local/National/International PHASE 2: Use Philanthropy, Art, Travel, Social Media Culture, Lifestyle, Garden, Design, Non-Profit Presence/ Content to Director for Print Media Director for Electronic Media create Wire Services Specialist Radio Specialist awareness of Quarterlies Specialist TV Specialist ADMSP in Print Monthlies Specialist Internet Radio/TV Specialist and Electronic Media Dailies Specialist
  6. 6. PHASE 1: Create Social Media Presence/Content to create awareness of ADMSP
  7. 7. CONNECT CREATE DISCUSS PROMOTE MEASURE
  8. 8. CONNECT WITH LINKEDIN, MYSPACE, TWITTER, FACEBOOK, ILIFE PHPBB LIVE THE SOCIAL WEB, UNDERSTAND IT, BE GENUINE! CONNECT
  9. 9. CONNECTIONS SPECIALIST JOB DESCRIPTION CONNECT TITLE: Social Media Connections Specialist SUMMARY: Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity is seeking a Social Media Connections Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join our dedicated team and make a real difference! JOB DESCRIPTION: Position responsibilities to include: - Work with cross-functional Social Media team to: - CONNECT online by setting up accounts with free-access social networking websites such as MySpace, Twitter, Facebook, Second Life, phpBB and so on. - Conceptualize, develop, and deploy programs that increase online community awareness and participation. - Ensure content is compliant, meaningful, and current. - Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy ways for clients to connect with us online outside of our website - Position ADMSP as a leader in our industry - Stay abreast of industry trends, particularly social marketing and community sites. QUALIFICATIONS: - Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods, and tools. - Familiarity with Internet technologies. - Able to work flexible schedule as needed, including occasional evening hours. - Able to communicate effectively, both verbally and in writing. - Able to work effectively, balance and prioritize multiple requests. - Comfortable dealing with officers, donors, and board members. - Able to relate well to the public, in person and on the telephone. - Able to complete tasks within required deadlines. - Has a collaborative work ethic with strong interpersonal and problem solving skills. - Strong Project Management skills. - On top of emerging technologies and use of these to develop new programs and strategies. - Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary. CONTACT: Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.
  10. 10. CREATE SOCIAL MEDIA ASSETS WITH RSS, WORD PRESS, BLOGGER, FLICKR, YOU TUBE, WIKIPEDIA NO ASSETS, NO INTEREST! CREATE
  11. 11. CREATIONS SPECIALIST JOB DESCRIPTION CREATE TITLE: Social Media Creations Specialist SUMMARY: Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity is seeking a Social Media Creations Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join our dedicated team and make a real difference! JOB DESCRIPTION: Position responsibilities to include: - Work with cross-functional Social Media team to: - CREATE online social media assets by setting up accounts with free open source publishing websites such as RSS, Word Press, Blogger, Flickr, Youtube, and Wikipedia and so on. - Conceptualize, develop, and deploy programs that increase online community awareness and participation. - Ensure content is compliant, meaningful, and current. - Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy ways for clients to connect with us online outside of our website - Position ADMSP as a leader in our industry - Stay abreast of industry trends, particularly social marketing and community sites. QUALIFICATIONS: - Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods, and tools. - Familiarity with Internet technologies. - Able to work flexible schedule as needed, including occasional evening hours. - Able to communicate effectively, both verbally and in writing. - Able to work effectively, balance and prioritize multiple requests. - Comfortable dealing with officers, donors, and board members. - Able to relate well to the public, in person and on the telephone. - Able to complete tasks within required deadlines. - Has a collaborative work ethic with strong interpersonal and problem solving skills. - Strong Project Management skills. - On top of emerging technologies and use of these to develop new programs and strategies. - Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary. CONTACT: Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information
  12. 12. DISCUSS USING DIGG, DELICIOUS, MIXX, STUMBLEUPON, REDDIT NO CONVERSATION ABOUT ADMSP AND ITS ASSETS? THEN IT MAY AS WELL NOT EXIST. DISCUSS
  13. 13. DISCUSSION SPECIALIST JOB DESCRIPTION DISCUSS TITLE: Social Media Discussions Specialist SUMMARY: Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity (“ADMSP”) is seeking a Social Media Discussions Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join our dedicated team and make a real difference! JOB DESCRIPTION: Position responsibilities to include: - Work with cross-functional Social Media team to: - DISCUSS content by creating accounts with social news websites, social bookmarking websites, social networking and bookmarking with web syndication, blogging and personalization websites such as Digg, Del.icio.us, Mixx, Stumbleupon, and Reddit. - Conceptualize, develop, and deploy programs that increase online community awareness and participation. - Ensure content is compliant, meaningful, and current. - Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy ways for clients to connect with us online outside of our website - Position ADMSP as a leader in our industry - Stay abreast of industry trends, particularly social marketing and community sites. QUALIFICATIONS: - Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods, and tools. - Familiarity with Internet technologies. - Able to work flexible schedule as needed, including occasional evening hours. - Able to communicate effectively, both verbally and in writing. - Able to work effectively, balance and prioritize multiple requests. - Comfortable dealing with officers, donors, and board members. - Able to relate well to the public, in person and on the telephone. - Able to complete tasks within required deadlines. - Has a collaborative work ethic with strong interpersonal and problem solving skills. - Strong Project Management skills. - On top of emerging technologies and use of these to develop new programs and strategies. - Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary. CONTACT: Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.
  14. 14. PROMOTE BY CREATING WIDGETS: WIDGETBOX, WEB APPS, IPHONE APPS, GOOGLE APPS ACTIVELY PROMOTE RIPPLE EFFECT! PROMOTE
  15. 15. PROMOTIONS SPECIALIST JOB DESCRIPTION PROMOTE TITLE: Social Media Promotions Specialist SUMMARY: Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity (“ADMSP”) is seeking a Social Media Promotions Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join our dedicated team and make a real difference! JOB DESCRIPTION: Position responsibilities to include: - Work with cross-functional Social Media team to: - PROMOTE content by creating simple widgets and apps using open social applications sites such as widgetbox, WebApps, iPhone Apps, Google Apps, MagToo and others. - Conceptualize, develop, and deploy programs that increase online community awareness and participation. - Ensure content is compliant, meaningful, and current. - Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy ways for clients to connect with us online outside of our website - Position ADMSP as a leader in our industry - Stay abreast of industry trends, particularly social marketing and community sites. QUALIFICATIONS: - Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods, and tools. - Familiarity with Internet technologies. - Able to work flexible schedule as needed, including occasional evening hours. - Able to communicate effectively, both verbally and in writing. - Able to work effectively, balance and prioritize multiple requests. - Comfortable dealing with officers, donors, and board members. - Able to relate well to the public, in person and on the telephone. - Able to complete tasks within required deadlines. - Has a collaborative work ethic with strong interpersonal and problem solving skills. - Strong Project Management skills. - On top of emerging technologies and use of these to develop new programs and strategies. - Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary. CONTACT: Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.
  16. 16. MEASURE BY USING XINU, SHARETHIS, GOOGLE FEEDBURNER, GOOGLE ANALYTICS, BLOG PULSE, TECHNORATI MEASURE AND RESPOND OR BE DAMMED! MEASURE
  17. 17. MEASUREMENT SPECIALIST JOB DESCRIPTION MEASURE TITLE: Social Media Measurement Specialist SUMMARY: Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity (“ADMSP”) is seeking a Social Media Measurement Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join our dedicated team and make a real difference! JOB DESCRIPTION: Position responsibilities to include: - Work with cross-functional Social Media team to: - MEASURE and track ADMSP’s various social media content in our blogs, wikis, micro-blogs, social networking sites, video/photo sharing websites, forums, and message boards to determine our volume and sentiment around our project in social media and to respond appropriately by using such measurement sites and tools in Tecnorati, Blogpulse, Google Analytics/Feedburner, Sharethis and Xinu. - Conceptualize, develop, and deploy programs that increase online community awareness and participation. - Ensure content is compliant, meaningful, and current. - Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy ways for clients to connect with us online outside of our website - Position ADMSP as a leader in our industry - Stay abreast of industry trends, particularly social marketing and community sites. QUALIFICATIONS: - Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods, and tools. - Familiarity with Internet technologies. - Able to work flexible schedule as needed, including occasional evening hours. - Able to communicate effectively, both verbally and in writing. - Able to work effectively, balance and prioritize multiple requests. - Comfortable dealing with officers, donors, and board members. - Able to relate well to the public, in person and on the telephone. - Able to complete tasks within required deadlines. - Has a collaborative work ethic with strong interpersonal and problem solving skills. - Strong Project Management skills. - On top of emerging technologies and use of these to develop new programs and strategies. - Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary. CONTACT: Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.
  18. 18. CAST A WIDE WEB CONNECT CREATE DISCUSS PROMOTE MEASURE
  19. 19. INVOLVE CREATE DISCUSS PROMOTE MEASURE
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