ADMSP Social Media Metrics Tutorial

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This tutorial was prepared for our Social Media Measurement Specialist, Yaritza Velez who was then replaced by Rinita Sen, who is handling our social media measurement. She is doing great!

You can find Rinita at:

www.linkingpublic.org

To learn about our community project, join us at www.admsp.org

Visit us at: www.altosdelmarsculpturepark.com

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ADMSP Social Media Metrics Tutorial

  1. 1. Social Media Metrics
  2. 2. . . . our brand is the sum of many parts . . .
  3. 3. The Social Loop Source: Wayne Smallman
  4. 4. Strategy
  5. 5. Create Buzz Flickr: aussiegall/Louise Docker Listen
  6. 6. METRICS MANTRA: “You can’t manage what you can’t measure.”
  7. 7. Start with end goal in mind To lower bounce rate. To improve page views, time spent. To establish a killer keywords list. To have and to hold RSS.
  8. 8. Who’s coming to our site?
  9. 9. Tool: Google Analytics
  10. 10. Benchmarking against sites of similar size
  11. 11. Traffic Sources/Keywords
  12. 12. local.google.com
  13. 13. Other Free Analytics Tools. Should we try them out? www.crazyegg.com www.enquisite.com
  14. 14. RSS Feed Measurement Tools Who’s subscribing to us?
  15. 15. Tracking Subscribers and Reach Reach is the total number of people who have taken action - viewed or clicked - on the content in your feed.
  16. 16. Tracking Subscribers and Reach Reach is the total number of people who have taken action - viewed or clicked - on the content in your feed.
  17. 17. Using Excel, let’s measure trends over time
  18. 18. What Are Your Ideas (Yari)?

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