ADMSP Second Life

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This tutorial was prepared for our Social Media Connections Specialist, Cristina Horta, who was then handling Second Life as part of our "connect" accounts. Rinita Sen will build our ADMSP at Second Life very soon. Stay tuned!


You can find Rinita at:

www.linkingpublic.org

To learn about our community project, join us at www.admsp.org

Visit us at: www.altosdelmarsculpturepark.com

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ADMSP Second Life

  1. 1. Thursday, September 17, 2009
  2. 2. What are real world companies doing in Second Life? ! Marketing, Branding, & Sales ! Adidas, BMW, Dell, IBM, Sun, Cisco, Coldwell Banker, Reebok, Nissan, Pontiac, Starwood, Leo Burnett, Vodafone ! External Communications ! BMW communicates its clean energy concept ! Coca-Cola holds competitions ! Product & Concept Development ! Philips Electronics, Starwood, Toyota, PA Consulting (for its clients) ! Recruiting ! Job fairs and anonymous contact ! ABN Amro, PA Consulting, IBM, Dell, etc. ! Internal Communications, Training, & Education ! Springtime Thursday, September 17, 2009
  3. 3. “Catalogue” sales Sears (in collaboration with IBM) Enables customization of kitchen, garage, home and links to sears.com for purchase Thursday, September 17, 2009
  4. 4. Product development Toyota •Launches real and virtual products simultaneously •Enables avatars to customize vehicles in SL Thursday, September 17, 2009
  5. 5. Recruiting Job Fairs Thursday, September 17, 2009
  6. 6. Internal communications Springtime Training with avatars from Shanghai, Beijing, Stockholm, and Gotland Thursday, September 17, 2009
  7. 7. In-house training and education IFL at SSE and Duke Corporate Education Co-developing and running virtual team building exercise Thursday, September 17, 2009
  8. 8. Improving skills Learning to sail with the Starboards Yacht Club Thursday, September 17, 2009
  9. 9. Training for natural disasters A tsunami simulator by National Oceanographic and Atmospheric Administration Thursday, September 17, 2009
  10. 10. Man-made disasters Thursday, September 17, 2009
  11. 11. Toyota educates teenagers on credit Thursday, September 17, 2009
  12. 12. Collaborating and co-creating Open source museum with open source art Thursday, September 17, 2009
  13. 13. Marketing and sales American Apparel • Sells items of clothing • Offers 15% discount if buy same item in real world Thursday, September 17, 2009
  14. 14. Experiencing the “impossible” UC Davis Medical Center has simulated schizophrenia Thursday, September 17, 2009
  15. 15. By the end of 2011, 80% of active Internet users (and Fortune 500 enterprises) will have a “second life”, in a virtual world. Gartner Group, April 2009 Thursday, September 17, 2009
  16. 16. What should ADMSP do in SL? Thursday, September 17, 2009
  17. 17. What should ADMSP do in SL? Experiment, “play”, and learn Create virtual sculpture park Soon!!!! Thursday, September 17, 2009

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