nugg.ad Morning Keynote Sponsorship Introduction

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nugg.ad Morning Keynote Sponsorship Introduction

  1. 1. Talking about a Revolution …
  2. 2. Digital Vision of the 90’s:Convergence of Media
  3. 3. The Holy Grail of Digital Marketing …
  4. 4. The Truth … Growth  in  US  non  Clickers     100%   80%   60%   40%   68 84 88 20%   0%   07/2007     03/2009   08/2010   comScore US 2011: Natural Born Clickers
  5. 5. The MentalClick … Awareness Sympathy Intent
  6. 6. The TV Advertiser’s Challenge …
  7. 7. The newHoly Grail …
  8. 8. Predictive Behavioural Targeting …
  9. 9. TARGETGROUPS ADFORMATS RESEARCHThe Digital Brand Advertiser’s Café Latte …
  10. 10. It’shappeningrightnow!
  11. 11. Our Keynote Speaker … Mar4n  Kelly         Co-­‐Founder  and  Managing  Partner   Mar<n  started  his  career  as  a  press  planner  and  buyer  at  Zenith   Media  before  becoming  a  founding  member  of  Zenith  Interac<ve   Solu<ons  in  2000.  Prior  to  founding  Infec<ous  Media,  Mar<n  was   Board  Media  Director  of  Agency  Republic,  an  Omnicom  agency,   and  was  voted  as  one  of  the  UKs  top  digital  media  planners  in  a   survey  by  Campaign  Magazine.  
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