On October 23rd, 2014, we updated our
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The Truth … Growth in US non Clickers 100% 80% 60% 40% 68 84 88 20% 0% 07/2007 03/2009 08/2010 comScore US 2011: Natural Born Clickers
The MentalClick … Awareness Sympathy Intent
The TV Advertiser’s Challenge …
The newHoly Grail …
Predictive Behavioural Targeting …
TARGETGROUPS ADFORMATS RESEARCHThe Digital Brand Advertiser’s Café Latte …
Our Keynote Speaker … Mar4n Kelly Co-‐Founder and Managing Partner Mar<n started his career as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interac<ve Solu<ons in 2000. Prior to founding Infec<ous Media, Mar<n was Board Media Director of Agency Republic, an Omnicom agency, and was voted as one of the UKs top digital media planners in a survey by Campaign Magazine.