Adventures in App         Publishing         How Traditional Publishing Has Changed Forever         Jonathan Kitchen      ...
Wednesday, May 16, 12
Wednesday, May 16, 12
Wednesday, May 16, 12
Wednesday, May 16, 12
Wednesday, May 16, 12
Wednesday, May 16, 12
Wednesday, May 16, 12
Wednesday, May 16, 12
Wednesday, May 16, 12
Wednesday, May 16, 12
@jonkitchenWednesday, May 16, 12
Wednesday, May 16, 12
Multi-platform brands driven       by changes in consumptionWednesday, May 16, 12
Content is king -       Multi-platform brands driven   publishers should be       by changes in consumption       platform...
Content is king -       Multi-platform brands driven     publishers should be       by changes in consumption         plat...
Content is king -       Multi-platform brands driven     publishers should be       by changes in consumption         plat...
The formula has changed....and it’s not easy!Wednesday, May 16, 12
Wednesday, May 16, 12
Platform and content                        decision working in tandemWednesday, May 16, 12
Platform and content                        decision working in tandem                              Constant betaWednesday...
Platform and content                        decision working in tandem                              Constant beta         ...
Platform and content                                 decision working in tandem                                       Cons...
AdvertisingWednesday, May 16, 12
Advertising      Central       teamWednesday, May 16, 12
Advertising      Central                        Education       teamWednesday, May 16, 12
Advertising      Central                       Creative                        Education       team                       ...
Advertising      Central                       Creative                        Education              Metrics       team  ...
Wednesday, May 16, 12
Launch strategy for new                        brands including technology                           platform and contentW...
Launch strategy for new                              brands including technology                                 platform ...
Launch strategy for new                              brands including technology                                 platform ...
Launch strategy for new                              brands including technology                                 platform ...
Wednesday, May 16, 12
Wednesday, May 16, 12
Wednesday, May 16, 12
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Jonathan Kitchen – How Traditional Publishing Has Changed Forever

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Jonathan Kitchen – How Traditional Publishing Has Changed Forever

  1. 1. Adventures in App Publishing How Traditional Publishing Has Changed Forever Jonathan Kitchen Commercial Director / Dennis Publishing @jonkitchenWednesday, May 16, 12
  2. 2. Wednesday, May 16, 12
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  12. 12. @jonkitchenWednesday, May 16, 12
  13. 13. Wednesday, May 16, 12
  14. 14. Multi-platform brands driven by changes in consumptionWednesday, May 16, 12
  15. 15. Content is king - Multi-platform brands driven publishers should be by changes in consumption platform agnostic content providersWednesday, May 16, 12
  16. 16. Content is king - Multi-platform brands driven publishers should be by changes in consumption platform agnostic content providers The ability to provide a full range of ‘services’Wednesday, May 16, 12
  17. 17. Content is king - Multi-platform brands driven publishers should be by changes in consumption platform agnostic content providers The ability to provide a full range of ‘services’ Apps : “A digitally facilitated analogue revolution” - Richard SeymourWednesday, May 16, 12
  18. 18. The formula has changed....and it’s not easy!Wednesday, May 16, 12
  19. 19. Wednesday, May 16, 12
  20. 20. Platform and content decision working in tandemWednesday, May 16, 12
  21. 21. Platform and content decision working in tandem Constant betaWednesday, May 16, 12
  22. 22. Platform and content decision working in tandem Constant beta Advertising model - integration, build and trackingWednesday, May 16, 12
  23. 23. Platform and content decision working in tandem Constant beta Advertising model - integration, build and Subscription and tracking purchasing modelWednesday, May 16, 12
  24. 24. AdvertisingWednesday, May 16, 12
  25. 25. Advertising Central teamWednesday, May 16, 12
  26. 26. Advertising Central Education teamWednesday, May 16, 12
  27. 27. Advertising Central Creative Education team resourceWednesday, May 16, 12
  28. 28. Advertising Central Creative Education Metrics team resourceWednesday, May 16, 12
  29. 29. Wednesday, May 16, 12
  30. 30. Launch strategy for new brands including technology platform and contentWednesday, May 16, 12
  31. 31. Launch strategy for new brands including technology platform and content Central advertising and commercial sales and production resourceWednesday, May 16, 12
  32. 32. Launch strategy for new brands including technology platform and content Central advertising and commercial sales and production resource Dedicated build and production resourceWednesday, May 16, 12
  33. 33. Launch strategy for new brands including technology platform and content Central advertising and commercial sales and production resource Dedicated build and production resource Creative servicesWednesday, May 16, 12
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