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Jonathan Kitchen – How Traditional Publishing Has Changed Forever
 

Jonathan Kitchen – How Traditional Publishing Has Changed Forever

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    Jonathan Kitchen – How Traditional Publishing Has Changed Forever Jonathan Kitchen – How Traditional Publishing Has Changed Forever Presentation Transcript

    • Adventures in App Publishing How Traditional Publishing Has Changed Forever Jonathan Kitchen Commercial Director / Dennis Publishing @jonkitchenWednesday, May 16, 12
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    • @jonkitchenWednesday, May 16, 12
    • Wednesday, May 16, 12
    • Multi-platform brands driven by changes in consumptionWednesday, May 16, 12
    • Content is king - Multi-platform brands driven publishers should be by changes in consumption platform agnostic content providersWednesday, May 16, 12
    • Content is king - Multi-platform brands driven publishers should be by changes in consumption platform agnostic content providers The ability to provide a full range of ‘services’Wednesday, May 16, 12
    • Content is king - Multi-platform brands driven publishers should be by changes in consumption platform agnostic content providers The ability to provide a full range of ‘services’ Apps : “A digitally facilitated analogue revolution” - Richard SeymourWednesday, May 16, 12
    • The formula has changed....and it’s not easy!Wednesday, May 16, 12
    • Wednesday, May 16, 12
    • Platform and content decision working in tandemWednesday, May 16, 12
    • Platform and content decision working in tandem Constant betaWednesday, May 16, 12
    • Platform and content decision working in tandem Constant beta Advertising model - integration, build and trackingWednesday, May 16, 12
    • Platform and content decision working in tandem Constant beta Advertising model - integration, build and Subscription and tracking purchasing modelWednesday, May 16, 12
    • AdvertisingWednesday, May 16, 12
    • Advertising Central teamWednesday, May 16, 12
    • Advertising Central Education teamWednesday, May 16, 12
    • Advertising Central Creative Education team resourceWednesday, May 16, 12
    • Advertising Central Creative Education Metrics team resourceWednesday, May 16, 12
    • Wednesday, May 16, 12
    • Launch strategy for new brands including technology platform and contentWednesday, May 16, 12
    • Launch strategy for new brands including technology platform and content Central advertising and commercial sales and production resourceWednesday, May 16, 12
    • Launch strategy for new brands including technology platform and content Central advertising and commercial sales and production resource Dedicated build and production resourceWednesday, May 16, 12
    • Launch strategy for new brands including technology platform and content Central advertising and commercial sales and production resource Dedicated build and production resource Creative servicesWednesday, May 16, 12
    • Wednesday, May 16, 12
    • Wednesday, May 16, 12
    • Wednesday, May 16, 12