Jonathan Kitchen – How Traditional Publishing Has Changed Forever
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Jonathan Kitchen – How Traditional Publishing Has Changed Forever Presentation Transcript

  • 1. Adventures in App Publishing How Traditional Publishing Has Changed Forever Jonathan Kitchen Commercial Director / Dennis Publishing @jonkitchenWednesday, May 16, 12
  • 2. Wednesday, May 16, 12
  • 3. Wednesday, May 16, 12
  • 4. Wednesday, May 16, 12
  • 5. Wednesday, May 16, 12
  • 6. Wednesday, May 16, 12
  • 7. Wednesday, May 16, 12
  • 8. Wednesday, May 16, 12
  • 9. Wednesday, May 16, 12
  • 10. Wednesday, May 16, 12
  • 11. Wednesday, May 16, 12
  • 12. @jonkitchenWednesday, May 16, 12
  • 13. Wednesday, May 16, 12
  • 14. Multi-platform brands driven by changes in consumptionWednesday, May 16, 12
  • 15. Content is king - Multi-platform brands driven publishers should be by changes in consumption platform agnostic content providersWednesday, May 16, 12
  • 16. Content is king - Multi-platform brands driven publishers should be by changes in consumption platform agnostic content providers The ability to provide a full range of ‘services’Wednesday, May 16, 12
  • 17. Content is king - Multi-platform brands driven publishers should be by changes in consumption platform agnostic content providers The ability to provide a full range of ‘services’ Apps : “A digitally facilitated analogue revolution” - Richard SeymourWednesday, May 16, 12
  • 18. The formula has changed....and it’s not easy!Wednesday, May 16, 12
  • 19. Wednesday, May 16, 12
  • 20. Platform and content decision working in tandemWednesday, May 16, 12
  • 21. Platform and content decision working in tandem Constant betaWednesday, May 16, 12
  • 22. Platform and content decision working in tandem Constant beta Advertising model - integration, build and trackingWednesday, May 16, 12
  • 23. Platform and content decision working in tandem Constant beta Advertising model - integration, build and Subscription and tracking purchasing modelWednesday, May 16, 12
  • 24. AdvertisingWednesday, May 16, 12
  • 25. Advertising Central teamWednesday, May 16, 12
  • 26. Advertising Central Education teamWednesday, May 16, 12
  • 27. Advertising Central Creative Education team resourceWednesday, May 16, 12
  • 28. Advertising Central Creative Education Metrics team resourceWednesday, May 16, 12
  • 29. Wednesday, May 16, 12
  • 30. Launch strategy for new brands including technology platform and contentWednesday, May 16, 12
  • 31. Launch strategy for new brands including technology platform and content Central advertising and commercial sales and production resourceWednesday, May 16, 12
  • 32. Launch strategy for new brands including technology platform and content Central advertising and commercial sales and production resource Dedicated build and production resourceWednesday, May 16, 12
  • 33. Launch strategy for new brands including technology platform and content Central advertising and commercial sales and production resource Dedicated build and production resource Creative servicesWednesday, May 16, 12
  • 34. Wednesday, May 16, 12
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  • 36. Wednesday, May 16, 12