WBSA Social Media Preso

In 2008, if you’re not on a social networking site, you’re not on the internet. Source: IAB Platform Status Report Slide Inspiration: Antonio Viva, Worcester Academy

Social Media: What you NEED to know & what you NEED to do

Photo credit: donnaidh_sidhe http://www.ﬂickr.com/photos/donnaidh_sidhe/1032985990/

New Rules of PR & Marketing David Meerman Scott

twitter.com/dmscott

gobbledygook

Outbound marketing AdmissionsQuest (AQ) offers a comprehensive school search web portal for families interested in enrolling their son or daughter in a private boarding or day school. Daily, we dedicate ourselves to providing parents, students, and school admission professionals with a unique combination of internet based admission information and expertise, along with personal service and support. Photo Credit: Thomas Hawk

Photo Credit: teresia http://www.ﬂickr.com/photos/tea_time/773556201/

Inbound marketing Photo Credit: Thomas Hawk

traditional ‘mainstream’ media

NEWSPAPER OUTBOUND MARKETING

MAGAZINE OUTBOUND MARKETING

DIRECT MAILER OUTBOUND MARKETING

BROCHURE OUTBOUND MARKETING

new media

E-MAIL OUTBOUND MARKETING

WEB 1.0 OUTBOUND MARKETING

where are we today?

Winds of Change: Social Media Photo credit: Looking Glass http://www.ﬂickr.com/photos/fernando/3199872017/

What is social media? Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. [2] http://en.wikipedia.org/wiki/Social_media

A real conversation...

...facilitated by multiple platforms

Do I really need to bother?

HOW BIG HAS THE CONVERSATION BECOME?

Are you social? 100 75 50 25 0 Video Read Blogs Photo Sharing Social Network Comment Sources: Universal McCann:Wave.3 (3/2008)

394.0 295.5 197.0 98.5 0 Read Blogs Video Podcast Social Network RSS Sources: Universal McCann:Wave.3 (3/2008)

SOCIAL MEDIA & ICE CREAM? Source: Social media in Plain English, Common Craft

= Slide inspiration courtesy of Antonio Viva, Worcester Academy

People are talking... How can your school engage in social media?

Where do i start?

It’s the Age of Social Media Lets explore how you can become an active participant.

The Power of Blogging

Five Reasons to Blog 1. Tells the story in an honest, conversational style 2.Establishes credibility 3.Keeps people coming back to see what’s what 4.Generates instant feedback 5.RSS syndication of content +++++

Chuck’s Corner Chuck Will, Proctor Academy ++

Proctor’s Results? 30,000+ visitors a year Speaks to different constituencies (students, faculty, parents, alums...) Shows an adult having successful relationships with students.

onBoarding Schools

A Team Effort

Why onBoarding Schools works... Tells the stories of boarding schools More the merrier- team approach provides different perspectives Post consistently- two to four times a week Gives people a reason to keep coming back Generates feedback Content is portable (RSS) ++++++

Power of RSS

Real Simple Syndication + Source: RSS in Plain English, Common Craft

GOOGLE READER ONE OF MANY FREE RSS AGGREGATORS

Power of RSS

Getting Started: Platform Blogspot Wordpress Moveable Type Hubspot Your Web Vendor

Getting Started: Model

twitter.com/gouldacademy

twitter.com/ashevilleschool

twitter.com/sandomenico

twitter.com/admissionsquest

Seven reasons to Tweet! Create a network of people that share a similar interest Provide up to the minute updates Stimulate conversation Discover new content on the web Distribute news Drive trafﬁc to your site Promote an event +++++++

Photo credit: Tibet House

Facebook • 150 million members (200 million as of April) • 50% use FB every day • 54.5 million monthly visitors • Growing 3.8% each month Sources: Jeremiah Owyang, Mark Zuckerberg, Jan 7, 2009 ++++ Comscore via Techncrunch, Jan 13, 2009

US Facebook Growth (6/08-1/09) 300 225 150 75 0 0-17 (29.6+) 18-24 (20.6+) 25-34 (101.5+) 35-54 (276.4+) 55+ (194.3+) Source: Istrategy Labs

Photo credit: nmhschool http://www.ﬂickr.com/photos/nmhphotos/3113550605 Northﬁeld Mount Hermon School & FACEBOOK

Jesse Bardo

Connections: NMH & Facebook 13-17 18-24 25-34 35-44 45+

Students: 13-17

Parents: 45+

Alumni: 18-44

the result?

2214 fans (2198 on 4/29/09)

Conversation emerged

Groups

Mash-ups

Worcester Academy @ the Inauguration www.wainauguration.org Photo Credit: Worcester Academy

twitter.com/dcinc66 twitter.com/pesmith David Bill & Pete Smith

Photo Credit: Worcester Academy www.ﬂickr.com/photos/worcesteracademy/3199600717 SOCIAL MEDIA STUDENT REPORTERS USING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION

YOUTUBE

W O R C E S T E R A C A D E M Y @ T H E I N A U G U R AT I O N http://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/

the result?

USA Today January 13, 2009

NBC WHGH, Ch7 Boston January 13, 2009

National Post Canada January 14, 2009

PBS News Hour Extra January 14, 2009

CBS - WBZTV Channel 4 Boston January 16, 2009

WA @ The Inauguration Meets the Press

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The Social Media Take Away A shift in constituent outreach & engagement that calls for a new level of honesty & transparency. Name of the game is showing not telling- necessary to participate. Social media is ubiquitous and accessible. Low barrier to entry encourages participation. +++

Stay Connected! Peter Baron AdmissionsQuest Email pbaron@admissionsquest.com Phone (617) 623-4212 Twitter twitter.com/peterdbaron twitter.com/admissionsquest twitter.com/edsocialmedia Vimeo vimeo.com/boardingschools Youtube youtube.com/user/BoardingSchools Flickr ﬂickr.com/photos/30990415@N02/ Site admissionsquest.com Blog admissionsquest.com/peterbaron edSocialMedia edsocialmedia.com

WBSA Social Media Preso

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