0
In 2008, if you’re not on a social
networking site, you’re not on
the internet.

                        Source: IAB Platf...
Social Media:
What you NEED to know &
 what you NEED to do
Photo credit: donnaidh_sidhe
http://www.flickr.com/photos/donnaidh_sidhe/1032985990/
New Rules of PR & Marketing
        David Meerman Scott
twitter.com/dmscott
gobbledygook
Outbound marketing



AdmissionsQuest (AQ) offers a comprehensive school search web
portal for families interested in enro...
Photo Credit: teresia
http://www.flickr.com/photos/tea_time/773556201/
Inbound marketing




                    Photo Credit: Thomas Hawk
traditional ‘mainstream’ media
NEWSPAPER
OUTBOUND MARKETING
MAGAZINE
OUTBOUND MARKETING
DIRECT MAILER
OUTBOUND MARKETING
BROCHURE
OUTBOUND MARKETING
new media
E-MAIL
OUTBOUND MARKETING
WEB 1.0
OUTBOUND MARKETING
where are we today?
Winds of Change:
Social Media




                             Photo credit: Looking Glass
      http://www.flickr.com/phot...
What is social media?
         Social media are primarily Internet- and
         mobile-based tools for sharing and discus...
A real conversation...
...facilitated by multiple platforms
Do I really need to bother?
HOW BIG HAS THE CONVERSATION BECOME?
Are you social?
100



 75



 50



 25



  0
             Video            Read Blogs          Photo Sharing Social Net...
394.0



295.5



197.0



 98.5



    0
           Read Blogs             Video        Podcast   Social Network   RSS


...
SOCIAL MEDIA & ICE CREAM?

                  Source: Social media in Plain English, Common Craft
=

Slide inspiration courtesy of Antonio Viva, Worcester Academy
People are talking...
   How can your school
  engage in social media?
Where do i start?
It’s the Age of
           Social Media
Lets explore how you can become an active participant.
The Power of Blogging
Five Reasons to Blog

1. Tells the story in an honest, conversational style

2.Establishes credibility

3.Keeps people com...
Chuck’s Corner
Chuck Will, Proctor Academy   ++
Proctor’s Results?

30,000+ visitors a year

Speaks to different constituencies
(students, faculty, parents, alums...)

Sh...
onBoarding Schools
A Team Effort
Why onBoarding Schools works...

Tells the stories of boarding schools

More the merrier- team approach provides
different...
Power of RSS
Real Simple Syndication
             +    Source: RSS in Plain English, Common Craft
GOOGLE READER
ONE OF MANY FREE RSS AGGREGATORS
Power of RSS
Getting Started: Platform

Blogspot

Wordpress

Moveable Type

Hubspot

Your Web Vendor
Getting Started: Model
twitter.com/gouldacademy
twitter.com/ashevilleschool
twitter.com/sandomenico
twitter.com/admissionsquest
Seven reasons to Tweet!
Create a network of people that share a similar interest

Provide up to the minute updates

Stimul...
Photo credit: Tibet House
Facebook
               •      150 million members
                      (200 million as of April)

               •      ...
US Facebook Growth                                     (6/08-1/09)


300



225



150



 75



  0
            0-17 (29....
Photo credit: nmhschool
                             http://www.flickr.com/photos/nmhphotos/3113550605




Northfield Mount ...
Jesse Bardo
Connections: NMH & Facebook




13-17   18-24   25-34   35-44   45+
Connections: NMH & Facebook




13-17   18-24   25-34   35-44   45+
Students: 13-17
Connections: NMH & Facebook




13-17   18-24   25-34   35-44   45+
Connections: NMH & Facebook




13-17   18-24   25-34   35-44   45+
Parents: 45+
Connections: NMH & Facebook




13-17   18-24   25-34   35-44   45+
Connections: NMH & Facebook




13-17   18-24   25-34   35-44   45+
Alumni: 18-44
the result?
2214 fans
  (2198 on 4/29/09)
Conversation emerged
Groups
Mash-ups
Worcester Academy @ the Inauguration
       www.wainauguration.org
                            Photo Credit: Worcester Aca...
twitter.com/dcinc66   twitter.com/pesmith




David Bill & Pete Smith
Photo Credit: Worcester Academy
                                                           www.flickr.com/photos/worcestera...
YOUTUBE
W O R C E S T E R A C A D E M Y @ T H E I N A U G U R AT I O N
http://www.flickr.com/photos/worcesteracademy/collections/7...
the result?
USA Today
January 13, 2009
NBC WHGH,
Ch7 Boston
January 13, 2009
National Post
  Canada
January 14, 2009
PBS News
Hour Extra
January 14, 2009
CBS - WBZTV
 Channel 4
  Boston
January 16, 2009
WA @ The Inauguration Meets the Press
18
The Social Media Take Away

A shift in constituent outreach & engagement
that calls for a new level of honesty &
transpare...
Stay Connected!
Peter Baron
AdmissionsQuest

Email
 
     
   
   pbaron@admissionsquest.com
Phone
 
     
   
   (617) 62...
WBSA Social Media Preso
WBSA Social Media Preso
WBSA Social Media Preso
WBSA Social Media Preso
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WBSA Social Media Preso

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An edSocialMedia preso to the Western Boarding Schools Associations (May 2009). It began with a wide view of the benefits of social media and then focused on stories of how boarding schools are using social media to improve communications with constituents.

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Transcript of "WBSA Social Media Preso"

  1. 1. In 2008, if you’re not on a social networking site, you’re not on the internet. Source: IAB Platform Status Report Slide Inspiration: Antonio Viva, Worcester Academy
  2. 2. Social Media: What you NEED to know & what you NEED to do
  3. 3. Photo credit: donnaidh_sidhe http://www.flickr.com/photos/donnaidh_sidhe/1032985990/
  4. 4. New Rules of PR & Marketing David Meerman Scott
  5. 5. twitter.com/dmscott
  6. 6. gobbledygook
  7. 7. Outbound marketing AdmissionsQuest (AQ) offers a comprehensive school search web portal for families interested in enrolling their son or daughter in a private boarding or day school. Daily, we dedicate ourselves to providing parents, students, and school admission professionals with a unique combination of internet based admission information and expertise, along with personal service and support. Photo Credit: Thomas Hawk
  8. 8. Photo Credit: teresia http://www.flickr.com/photos/tea_time/773556201/
  9. 9. Inbound marketing Photo Credit: Thomas Hawk
  10. 10. traditional ‘mainstream’ media
  11. 11. NEWSPAPER OUTBOUND MARKETING
  12. 12. MAGAZINE OUTBOUND MARKETING
  13. 13. DIRECT MAILER OUTBOUND MARKETING
  14. 14. BROCHURE OUTBOUND MARKETING
  15. 15. new media
  16. 16. E-MAIL OUTBOUND MARKETING
  17. 17. WEB 1.0 OUTBOUND MARKETING
  18. 18. where are we today?
  19. 19. Winds of Change: Social Media Photo credit: Looking Glass http://www.flickr.com/photos/fernando/3199872017/
  20. 20. What is social media? Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. [2] http://en.wikipedia.org/wiki/Social_media
  21. 21. A real conversation...
  22. 22. ...facilitated by multiple platforms
  23. 23. Do I really need to bother?
  24. 24. HOW BIG HAS THE CONVERSATION BECOME?
  25. 25. Are you social? 100 75 50 25 0 Video Read Blogs Photo Sharing Social Network Comment Sources: Universal McCann:Wave.3 (3/2008)
  26. 26. 394.0 295.5 197.0 98.5 0 Read Blogs Video Podcast Social Network RSS Sources: Universal McCann:Wave.3 (3/2008)
  27. 27. SOCIAL MEDIA & ICE CREAM? Source: Social media in Plain English, Common Craft
  28. 28. = Slide inspiration courtesy of Antonio Viva, Worcester Academy
  29. 29. People are talking... How can your school engage in social media?
  30. 30. Where do i start?
  31. 31. It’s the Age of Social Media Lets explore how you can become an active participant.
  32. 32. The Power of Blogging
  33. 33. Five Reasons to Blog 1. Tells the story in an honest, conversational style 2.Establishes credibility 3.Keeps people coming back to see what’s what 4.Generates instant feedback 5.RSS syndication of content +++++
  34. 34. Chuck’s Corner Chuck Will, Proctor Academy ++
  35. 35. Proctor’s Results? 30,000+ visitors a year Speaks to different constituencies (students, faculty, parents, alums...) Shows an adult having successful relationships with students.
  36. 36. onBoarding Schools
  37. 37. A Team Effort
  38. 38. Why onBoarding Schools works... Tells the stories of boarding schools More the merrier- team approach provides different perspectives Post consistently- two to four times a week Gives people a reason to keep coming back Generates feedback Content is portable (RSS) ++++++
  39. 39. Power of RSS
  40. 40. Real Simple Syndication + Source: RSS in Plain English, Common Craft
  41. 41. GOOGLE READER ONE OF MANY FREE RSS AGGREGATORS
  42. 42. Power of RSS
  43. 43. Getting Started: Platform Blogspot Wordpress Moveable Type Hubspot Your Web Vendor
  44. 44. Getting Started: Model
  45. 45. twitter.com/gouldacademy
  46. 46. twitter.com/ashevilleschool
  47. 47. twitter.com/sandomenico
  48. 48. twitter.com/admissionsquest
  49. 49. Seven reasons to Tweet! Create a network of people that share a similar interest Provide up to the minute updates Stimulate conversation Discover new content on the web Distribute news Drive traffic to your site Promote an event +++++++
  50. 50. Photo credit: Tibet House
  51. 51. Facebook • 150 million members (200 million as of April) • 50% use FB every day • 54.5 million monthly visitors • Growing 3.8% each month Sources: Jeremiah Owyang, Mark Zuckerberg, Jan 7, 2009 ++++ Comscore via Techncrunch, Jan 13, 2009
  52. 52. US Facebook Growth (6/08-1/09) 300 225 150 75 0 0-17 (29.6+) 18-24 (20.6+) 25-34 (101.5+) 35-54 (276.4+) 55+ (194.3+) Source: Istrategy Labs
  53. 53. Photo credit: nmhschool http://www.flickr.com/photos/nmhphotos/3113550605 Northfield Mount Hermon School & FACEBOOK
  54. 54. Jesse Bardo
  55. 55. Connections: NMH & Facebook 13-17 18-24 25-34 35-44 45+
  56. 56. Connections: NMH & Facebook 13-17 18-24 25-34 35-44 45+
  57. 57. Students: 13-17
  58. 58. Connections: NMH & Facebook 13-17 18-24 25-34 35-44 45+
  59. 59. Connections: NMH & Facebook 13-17 18-24 25-34 35-44 45+
  60. 60. Parents: 45+
  61. 61. Connections: NMH & Facebook 13-17 18-24 25-34 35-44 45+
  62. 62. Connections: NMH & Facebook 13-17 18-24 25-34 35-44 45+
  63. 63. Alumni: 18-44
  64. 64. the result?
  65. 65. 2214 fans (2198 on 4/29/09)
  66. 66. Conversation emerged
  67. 67. Groups
  68. 68. Mash-ups
  69. 69. Worcester Academy @ the Inauguration www.wainauguration.org Photo Credit: Worcester Academy
  70. 70. twitter.com/dcinc66 twitter.com/pesmith David Bill & Pete Smith
  71. 71. Photo Credit: Worcester Academy www.flickr.com/photos/worcesteracademy/3199600717 SOCIAL MEDIA STUDENT REPORTERS USING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION
  72. 72. YOUTUBE
  73. 73. W O R C E S T E R A C A D E M Y @ T H E I N A U G U R AT I O N http://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/
  74. 74. the result?
  75. 75. USA Today January 13, 2009
  76. 76. NBC WHGH, Ch7 Boston January 13, 2009
  77. 77. National Post Canada January 14, 2009
  78. 78. PBS News Hour Extra January 14, 2009
  79. 79. CBS - WBZTV Channel 4 Boston January 16, 2009
  80. 80. WA @ The Inauguration Meets the Press
  81. 81. 18
  82. 82. The Social Media Take Away A shift in constituent outreach & engagement that calls for a new level of honesty & transparency. Name of the game is showing not telling- necessary to participate. Social media is ubiquitous and accessible. Low barrier to entry encourages participation. +++
  83. 83. Stay Connected! Peter Baron AdmissionsQuest Email pbaron@admissionsquest.com Phone (617) 623-4212 Twitter twitter.com/peterdbaron twitter.com/admissionsquest twitter.com/edsocialmedia Vimeo vimeo.com/boardingschools Youtube youtube.com/user/BoardingSchools Flickr flickr.com/photos/30990415@N02/ Site admissionsquest.com Blog admissionsquest.com/peterbaron edSocialMedia edsocialmedia.com
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