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Creating a Successful School Blog

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  • Facebook saw over 300 million new accounts added in a little over a year.
  • Facebook saw over 300 million new accounts added in a little over a year.
  • Facebook saw over 300 million new accounts added in a little over a year.
  • Facebook saw over 300 million new accounts added in a little over a year.
  • Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010.
  • Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010.
  • Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010.
  • I could talk facts and figures until I’m blue in the face, but Eric Qualman’s “Welcome to the Revolution” does a wonderful job of laying out the fact.
  • Social media participation is growing. Schools are actively pushing to build their networks.
  • Social media participation is growing. Schools are actively pushing to build their networks.
  • Big question is how do you engage your network as it grows?
  • Here’s the dirty little secret- it starts with content.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • So that brings us to why we’re all here today... creating a successful school blog. It’s an ideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety of forms.

    Here’s the second dirty little secret... for it to work & succeed it needs to fit. Fit your talents, culture, workflow... which is why a blog offers an excellent content opportunity for schools. It can take many shapes- it can serve as a forum for educational theory; it can become an ongoing photo essay; it could be a place for students to explore daily life. There’s no 1 right way of doing it.

    Sharing campus life brings a level of vibrancy and social currency that you just don’t have otherwise. It keeps people engaged in school life.
  • Regardless of the style of blog, there are certain key ingredients that successful blogs exhibit. Notice that the one I assigned the lowest value to is platform, ironically though, it’s the item that hangs up efforts.
  • No shortage of options.















  • There are as many perspectives as there are students. Finding and providing them and providing them with a
  • Avoid the obvious.
  • Avoid the obvious.


  • If you have your students telling stories about what is really happening, people will eat it up. Nothing resonates more with parents, alumni, prospective parents than what the kids are doing on campus right now.

    You can all share and play well with others.


  • but in all seriousness... while looking at each example may feel eclectic and disorganized, as your students string them together via a blog, a clear narrative emerges that captures what it’s like to be part of your school community.
  • Tucker talks builds on this about showcasing the authentic voice and finding the right students.
  • Avoid the obvious. give enough freedom to hang themselves
  • If you’ve got cold feet lets look at it another way.
  • Great stories are happening all over your campus; on a daily basis. If you’re not able to commit to building & sustaining a student blogging program, go organic, meaning, searching for the stories and sharing them with your community is one heck of an alternative.
  • Build a network of people on campus. Folks feeding him stories about the goings on on campus.
  • This is exactly what we do.... work the phones, emails, social networks
  • This is exactly what we do.... work the phones, emails, social networks
  • Dave & Pete are academic technology directors at Worcester Academy. They live and breath incorporating technology in the classroom.
  • Their idea? Provide students with an opportunity capture and broadcast the spirit of the event by reporting on the inauguration.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • On flickr. I found it a particularly moving timeline. Captures the essence of the project- sharing this short slide show to give you a visual understanding of WA Inauguration.










  • Transcript

    • 1. Creating a Successful School Blog Leo Marshall, The Webb Schools - Chuck Will, Proctor Academy - Peter Baron, AdmissionsQuest Photo credit: Proctor Academy http://www.flickr.com/photos/proctoracademy/5025615679/sizes/l/
    • 2. Western Bo arding Schools Associations Conference
    • 3. 500 400 300 200 100 0 April 2009 May 2010 *July 2010 Source: Facebook http://www.facebook.com/press/info.php?timeline ed Social Media
    • 4. 500 400 300 200 100 0 April 2009 May 2010 *July 2010 Source: Facebook http://www.facebook.com/press/info.php?timeline ed Social Media
    • 5. 500 400 300 200 100 0 April 2009 May 2010 *July 2010 Source: Facebook http://www.facebook.com/press/info.php?timeline ed Social Media
    • 6. 500 400 300 200 100 0 April 2009 May 2010 *July 2010 Source: Facebook http://www.facebook.com/press/info.php?timeline ed Social Media
    • 7. 150.0 120.0 90.0 60.0 30.0 0 April 2009 April 2010 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 ed Social Media
    • 8. 150.0 120.0 90.0 60.0 30.0 0 April 2009 April 2010 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 ed Social Media
    • 9. 150.0 120.0 90.0 60.0 30.0 0 April 2009 April 2010 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 ed Social Media
    • 10. Eric Qualman www.Socialnomics.net
    • 11. Eric Qualman www.Socialnomics.net
    • 12. Racing to 2000 fans!
    • 13. Racing to Tweeting to 2000followers! 1000 fans!
    • 14. What do you do when you get there?
    • 15. Blog ingredients (based on importance) ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Select a platform
    • 16. SILVERPOINT.NET WEB SOLUTIONS FOR SCHOOLS
    • 17. A Different Kind of Thinking About Blogs How do we think about Education?
    • 18. A Different Kind of Thinking About Blogs What Do We Really Need to be Saying about our Schools?
    • 19. A Different Kind of Thinking About Blogs It’s Not About the Hype!
    • 20. Strategies that work for me
    • 21. Strategies that work for me The 22 Immutable Laws of Marketing Law #2: If you are not #1 in a category, create a new category in which you are #1.
    • 22. Strategies that work for me
    • 23. Strategies that work for me
    • 24. Strategies that work for me • Explore the trivial to illuminate great truths.
    • 25. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion.
    • 26. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion. • Develop and cultivate a voice.
    • 27. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion. • Develop and cultivate a voice. • Use (imperfect!) images.
    • 28. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion. • Develop and cultivate a voice. • Use (imperfect!) images. • Avoid writing about… Provide the immediate experience of…
    • 29. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion. • Develop and cultivate a voice. • Use (imperfect!) images. • Avoid writing about… Provide the immediate experience of… • Comment on an intriguing article or blog. Provide links.
    • 30. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion. • Develop and cultivate a voice. • Use (imperfect!) images. • Avoid writing about… Provide the immediate experience of… • Comment on an intriguing article or blog. Provide links. • Twitter: It’s not who you follow, it’s whom you follow.
    • 31. Finding your student story tellers Photo credit: Gould Academy http://www.flickr.com/photos/gouldacademy/4730184077/
    • 32. Finding your student story tellers There are as many perspectives as there are students
    • 33. Why Andrea & Brandon would rock a student blog!
    • 34. West Beverly High The Student Newspaper at West Beverly High School What did Steve do this time? By Brandon & Andrea In libris graecis appetere mea. In libris graecis appetere mea. At vim odio lorem omnes, pri id At vim odio lorem omnes, pri id iuvaret partiendo. Vivendo iuvaret partiendo. Vivendo menandri et sed. Lorem menandri et sed. Lorem volumus blandit cu has.Sit cu volumus blandit cu has.Sit cu alia porro fuisset. alia porro fuisset. Ea pro natum invidunt Ea pro natum invidunt repudiandae, his et facilisis repudiandae, his et facilisis vituperatoribus. Mei eu ubique vituperatoribus. Mei eu ubique altera senserit, consul eripuit altera senserit, consul eripuit accusata has ne. accusata has ne. Ea pro natum invidunt In libris graecis appetere mea. repudiandae, his et facilisis At vim odio lorem omnes, pri id vituperatoribus. iuvaret partiendo. Vivendo menandri et sed.
    • 35. Finding your student story tellers This is just a start...
    • 36. Judd Nelson ’78, St. Paul’s School
    • 37. Tucker Kimball Director of Communications Gould Academy Image credit: Gould Academy
    • 38. Tucker Kimball Director of Communications Gould Academy Image credit: Gould Academy
    • 39. Glog Notes Authentic student voice Trust: post without review content posted 5 days a week Compensation: digital cameras 50,000 views in 4 years Image credit: Gould Academy
    • 40. Go Organic... it’s not just about food
    • 41. Newspaper SID Radio English Dept Math Dept Science Dept ed Social Media
    • 42. twitter.com/dcinc66 twitter.com/pesmith David Bill & Pete Smith
    • 43. SOCIAL MEDIA STUDENT REPORTERS USING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION Photo Credit: Worcester Academy www.flickr.com/photos/worcesteracademy/3199600717
    • 44. Photo credit: Worcester Academy http://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/
    • 45. Photo credit: Worcester Academy http://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/
    • 46. Go Organic... it’s not just about food The result?
    • 47. USA Today January 13, 2009
    • 48. NBC WHGH, Ch7 Boston January 13, 2009
    • 49. National Post Canada January 14, 2009
    • 50. PBS News Hour Extra January 14, 2009
    • 51. CBS - WBZTV Channel 4 Boston January 16, 2009
    • 52. WA @ The Inauguration
    • 53. WA @ The Inauguration
    • 54. 18
    • 55. Trust me. You can do this!
    • 56. Blog to do list (based on importance) ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Select a platform