Creating a Successful School Blog
Leo Marshall, The Webb Schools - Chuck Will, Proctor Academy - Peter Baron, AdmissionsQu...
Western
Bo arding Schools
  Associations
   Conference
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                  April 2009                               May 2010   *July 2010

  Sour...
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                  April 2009                               May 2010   *July 2010

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                  April 2009                               May 2010   *July 2010

  Sour...
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                                 April 2009                                 ...
Eric Qualman
www.Socialnomics.net
Eric Qualman
www.Socialnomics.net
Racing to
2000 fans!
Racing to
Tweeting to
2000followers!
1000 fans!
What do you do
when you get there?
Blog ingredients (based
 on importance)

✓Great content that engages readers
✓Leadership commitment
✓Promote the blog
✓Com...
SILVERPOINT.NET
    WEB SOLUTIONS FOR SCHOOLS
A Different Kind of Thinking About Blogs




  How do we think about Education?
A Different Kind of Thinking About Blogs




    What Do We Really Need to be
      Saying about our Schools?
A Different Kind of Thinking About Blogs




          It’s Not About the Hype!
Strategies that work for me
Strategies that work for me



    The 22 Immutable Laws of Marketing

Law #2: If you are not #1 in a category,
create a n...
Strategies that work for me
Strategies that work for me
Strategies that work for me


•   Explore the trivial to illuminate great truths.
Strategies that work for me


•   Explore the trivial to illuminate great truths.
•   Communicate as a person. Be human. S...
Strategies that work for me


•   Explore the trivial to illuminate great truths.
•   Communicate as a person. Be human. S...
Strategies that work for me


•   Explore the trivial to illuminate great truths.
•   Communicate as a person. Be human. S...
Strategies that work for me


•   Explore the trivial to illuminate great truths.
•   Communicate as a person. Be human. S...
Strategies that work for me


•   Explore the trivial to illuminate great truths.
•   Communicate as a person. Be human. S...
Strategies that work for me


•   Explore the trivial to illuminate great truths.
•   Communicate as a person. Be human. S...
Finding your student story tellers




Photo credit: Gould Academy
http://www.flickr.com/photos/gouldacademy/4730184077/
Finding your student story tellers




      There are as many perspectives
          as there are students
Why Andrea & Brandon
would rock a student blog!
West Beverly High
     The Student Newspaper at West Beverly High School



What did Steve do this time?
                 ...
Finding your student story tellers




               This is just a start...
Judd Nelson ’78, St. Paul’s School
Tucker Kimball
Director of Communications
      Gould Academy
                             Image credit: Gould Academy
Tucker Kimball
Director of Communications
      Gould Academy
                             Image credit: Gould Academy
Glog Notes
Authentic student voice
Trust: post without review
content posted 5 days a week
Compensation: digital cameras
5...
Go Organic... it’s not just about food
Newspaper




 SID                           Radio




English Dept                  Math Dept




               Science ...
twitter.com/dcinc66   twitter.com/pesmith




David Bill & Pete Smith
SOCIAL MEDIA STUDENT REPORTERS
USING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION




                              ...
Photo credit: Worcester Academy
http://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/
Photo credit: Worcester Academy
http://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/
Go Organic... it’s not just about food




                     The result?
USA Today
January 13, 2009
NBC WHGH,
 Ch7 Boston
January 13, 2009
National Post
  Canada
January 14, 2009
PBS News
Hour Extra
January 14, 2009
CBS - WBZTV
 Channel 4
  Boston
January 16, 2009
WA @ The Inauguration
WA @ The Inauguration
18
Trust me. You can do this!
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Creating a Successful School Blog

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  • Facebook saw over 300 million new accounts added in a little over a year.
  • Facebook saw over 300 million new accounts added in a little over a year.
  • Facebook saw over 300 million new accounts added in a little over a year.
  • Facebook saw over 300 million new accounts added in a little over a year.
  • Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010.
  • Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010.
  • Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010.
  • I could talk facts and figures until I’m blue in the face, but Eric Qualman’s “Welcome to the Revolution” does a wonderful job of laying out the fact.
  • Social media participation is growing. Schools are actively pushing to build their networks.
  • Social media participation is growing. Schools are actively pushing to build their networks.
  • Big question is how do you engage your network as it grows?
  • Here’s the dirty little secret- it starts with content.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • Great stories come in all form of media - words, videos, photos. When you begin to fit all of these small parts together a clear narrative emerges that captures & shows the value of your school.
  • So that brings us to why we’re all here today... creating a successful school blog. It’s an ideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety of forms.

    Here’s the second dirty little secret... for it to work & succeed it needs to fit. Fit your talents, culture, workflow... which is why a blog offers an excellent content opportunity for schools. It can take many shapes- it can serve as a forum for educational theory; it can become an ongoing photo essay; it could be a place for students to explore daily life. There’s no 1 right way of doing it.

    Sharing campus life brings a level of vibrancy and social currency that you just don’t have otherwise. It keeps people engaged in school life.
  • Regardless of the style of blog, there are certain key ingredients that successful blogs exhibit. Notice that the one I assigned the lowest value to is platform, ironically though, it’s the item that hangs up efforts.
  • No shortage of options.















  • There are as many perspectives as there are students. Finding and providing them and providing them with a
  • Avoid the obvious.
  • Avoid the obvious.


  • If you have your students telling stories about what is really happening, people will eat it up. Nothing resonates more with parents, alumni, prospective parents than what the kids are doing on campus right now.

    You can all share and play well with others.


  • but in all seriousness... while looking at each example may feel eclectic and disorganized, as your students string them together via a blog, a clear narrative emerges that captures what it’s like to be part of your school community.
  • Tucker talks builds on this about showcasing the authentic voice and finding the right students.
  • Avoid the obvious. give enough freedom to hang themselves
  • If you’ve got cold feet lets look at it another way.
  • Great stories are happening all over your campus; on a daily basis. If you’re not able to commit to building & sustaining a student blogging program, go organic, meaning, searching for the stories and sharing them with your community is one heck of an alternative.
  • Build a network of people on campus. Folks feeding him stories about the goings on on campus.
  • This is exactly what we do.... work the phones, emails, social networks
  • This is exactly what we do.... work the phones, emails, social networks
  • Dave & Pete are academic technology directors at Worcester Academy. They live and breath incorporating technology in the classroom.
  • Their idea? Provide students with an opportunity capture and broadcast the spirit of the event by reporting on the inauguration.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • How did they do it? It started with a blog. Students utilize wainauguration.org to post 400-700 word reflections. Many of the students posted multiple times a day.

    They utilized additional social media channels to share their content. Twitter to microblog, Youtube & Vimeo for video, Flickr for pictures, they utlilize facebook as an aggregator and friendfeed to keep a running list of content.
  • On flickr. I found it a particularly moving timeline. Captures the essence of the project- sharing this short slide show to give you a visual understanding of WA Inauguration.










  • Transcript of "Creating a Successful School Blog"

    1. 1. Creating a Successful School Blog Leo Marshall, The Webb Schools - Chuck Will, Proctor Academy - Peter Baron, AdmissionsQuest Photo credit: Proctor Academy http://www.flickr.com/photos/proctoracademy/5025615679/sizes/l/
    2. 2. Western Bo arding Schools Associations Conference
    3. 3. 500 400 300 200 100 0 April 2009 May 2010 *July 2010 Source: Facebook http://www.facebook.com/press/info.php?timeline ed Social Media
    4. 4. 500 400 300 200 100 0 April 2009 May 2010 *July 2010 Source: Facebook http://www.facebook.com/press/info.php?timeline ed Social Media
    5. 5. 500 400 300 200 100 0 April 2009 May 2010 *July 2010 Source: Facebook http://www.facebook.com/press/info.php?timeline ed Social Media
    6. 6. 500 400 300 200 100 0 April 2009 May 2010 *July 2010 Source: Facebook http://www.facebook.com/press/info.php?timeline ed Social Media
    7. 7. 150.0 120.0 90.0 60.0 30.0 0 April 2009 April 2010 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 ed Social Media
    8. 8. 150.0 120.0 90.0 60.0 30.0 0 April 2009 April 2010 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 ed Social Media
    9. 9. 150.0 120.0 90.0 60.0 30.0 0 April 2009 April 2010 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 ed Social Media
    10. 10. Eric Qualman www.Socialnomics.net
    11. 11. Eric Qualman www.Socialnomics.net
    12. 12. Racing to 2000 fans!
    13. 13. Racing to Tweeting to 2000followers! 1000 fans!
    14. 14. What do you do when you get there?
    15. 15. Blog ingredients (based on importance) ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Select a platform
    16. 16. SILVERPOINT.NET WEB SOLUTIONS FOR SCHOOLS
    17. 17. A Different Kind of Thinking About Blogs How do we think about Education?
    18. 18. A Different Kind of Thinking About Blogs What Do We Really Need to be Saying about our Schools?
    19. 19. A Different Kind of Thinking About Blogs It’s Not About the Hype!
    20. 20. Strategies that work for me
    21. 21. Strategies that work for me The 22 Immutable Laws of Marketing Law #2: If you are not #1 in a category, create a new category in which you are #1.
    22. 22. Strategies that work for me
    23. 23. Strategies that work for me
    24. 24. Strategies that work for me • Explore the trivial to illuminate great truths.
    25. 25. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion.
    26. 26. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion. • Develop and cultivate a voice.
    27. 27. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion. • Develop and cultivate a voice. • Use (imperfect!) images.
    28. 28. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion. • Develop and cultivate a voice. • Use (imperfect!) images. • Avoid writing about… Provide the immediate experience of…
    29. 29. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion. • Develop and cultivate a voice. • Use (imperfect!) images. • Avoid writing about… Provide the immediate experience of… • Comment on an intriguing article or blog. Provide links.
    30. 30. Strategies that work for me • Explore the trivial to illuminate great truths. • Communicate as a person. Be human. State opinion. • Develop and cultivate a voice. • Use (imperfect!) images. • Avoid writing about… Provide the immediate experience of… • Comment on an intriguing article or blog. Provide links. • Twitter: It’s not who you follow, it’s whom you follow.
    31. 31. Finding your student story tellers Photo credit: Gould Academy http://www.flickr.com/photos/gouldacademy/4730184077/
    32. 32. Finding your student story tellers There are as many perspectives as there are students
    33. 33. Why Andrea & Brandon would rock a student blog!
    34. 34. West Beverly High The Student Newspaper at West Beverly High School What did Steve do this time? By Brandon & Andrea In libris graecis appetere mea. In libris graecis appetere mea. At vim odio lorem omnes, pri id At vim odio lorem omnes, pri id iuvaret partiendo. Vivendo iuvaret partiendo. Vivendo menandri et sed. Lorem menandri et sed. Lorem volumus blandit cu has.Sit cu volumus blandit cu has.Sit cu alia porro fuisset. alia porro fuisset. Ea pro natum invidunt Ea pro natum invidunt repudiandae, his et facilisis repudiandae, his et facilisis vituperatoribus. Mei eu ubique vituperatoribus. Mei eu ubique altera senserit, consul eripuit altera senserit, consul eripuit accusata has ne. accusata has ne. Ea pro natum invidunt In libris graecis appetere mea. repudiandae, his et facilisis At vim odio lorem omnes, pri id vituperatoribus. iuvaret partiendo. Vivendo menandri et sed.
    35. 35. Finding your student story tellers This is just a start...
    36. 36. Judd Nelson ’78, St. Paul’s School
    37. 37. Tucker Kimball Director of Communications Gould Academy Image credit: Gould Academy
    38. 38. Tucker Kimball Director of Communications Gould Academy Image credit: Gould Academy
    39. 39. Glog Notes Authentic student voice Trust: post without review content posted 5 days a week Compensation: digital cameras 50,000 views in 4 years Image credit: Gould Academy
    40. 40. Go Organic... it’s not just about food
    41. 41. Newspaper SID Radio English Dept Math Dept Science Dept ed Social Media
    42. 42. twitter.com/dcinc66 twitter.com/pesmith David Bill & Pete Smith
    43. 43. SOCIAL MEDIA STUDENT REPORTERS USING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION Photo Credit: Worcester Academy www.flickr.com/photos/worcesteracademy/3199600717
    44. 44. Photo credit: Worcester Academy http://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/
    45. 45. Photo credit: Worcester Academy http://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/
    46. 46. Go Organic... it’s not just about food The result?
    47. 47. USA Today January 13, 2009
    48. 48. NBC WHGH, Ch7 Boston January 13, 2009
    49. 49. National Post Canada January 14, 2009
    50. 50. PBS News Hour Extra January 14, 2009
    51. 51. CBS - WBZTV Channel 4 Boston January 16, 2009
    52. 52. WA @ The Inauguration
    53. 53. WA @ The Inauguration
    54. 54. 18
    55. 55. Trust me. You can do this!
    56. 56. Blog to do list (based on importance) ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Select a platform
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