This document summarizes a presentation on typography anatomy given by ADMEC Multimedia. It discusses the importance of typography in design and shows examples of good and bad typography. The presentation covers what typography is, its anatomy, different typeface families and their uses. It proposes six typography-related projects for students. The presentation aims to help designers understand typography and use it effectively in visual designs.

1. R
Today's Topic: Typography Anatomy
Presentation by: ADMEC Multimedia
Workshop No: 05
Website: www.admecindia.co.in
designs

2. Typography Anatomy
Know Your Typefaces
Today's Topic: Typography Anatomy
Presentation by: ADMEC Multimedia
Workshop No: 05
Website: www.admecindia.co.in
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3. This is our 5th
class of Visual Design or Visual
Grammar so far. We have covered the following
4 topics in last 4 classes. I am giving my
presentation link also so that you can easily
access the class material.
1) Design Basics 2) Types of Layouts
3) Grid Systems 4) Shapes and Lines
http://www.slideshare.net/admecinstitute

4. Typography Anatomy
What we will learn today?
●
Designs using Worst Typography
●
Designs using Good Typography
●
What is Typography?
●
Why it is so important for a designer?
●
Typography Anatomy
●
Typefaces and their Families
●
Special Use of Typefaces
●
Projects

5. Typography is very important to
understand to create good designs.
How to Create Good Designs?
Obviously one needs to know bad first and good later of that. So I have
collected out few designs to show you and I am sure they will make this
thing very clear.
Typography is one the important elements of design.
To create a good and innovative design you need to understand this thing
very well.

6. What Is
an Ugly
dEsIgN?
➔
When elements are not in their proportions.
➔
When elements are not at feasible distance.
➔
When they are not in their actual sizes.
➔
When shapes are not used properly.
➔
When colors are not used well.

7. And When A Good
Typeface is not used!!!

8. Type or characters also
have their faces like
humans.

13. Typefaces have
special impressions
like color and shapes.

14. 1
2

15. 1
2

16. 1
2

17. 1
2

18. 1
2

19. 1
2

20. 1
2

21. 1
2

22. And the result is:
1. 2 2. 2
3. 2 4. 2
5. 2 6. 2
7. 2 8. 2

23. SOME
UGLY
DESIGNS
Lets have a look on some ugly
designs of all the time.

38. NOW SEE

103. I hope...
Now You Understand the
Importance of
Typography in
Design

104. Lets Explore
Typography Anatomy

184. Projects on Typography
1. What is Typography?
2. How Typography plays an important role in designing?
3. Write a brief note on “Classifications of Typography”
4. Explain all the type of Serif typefaces with 2-2 examples.
Diagrams can be created for better understanding of serifs.
5. Explain all the type of San-Serif typefaces with 2-2 examples.
Diagrams can be created for better understanding.
6. Explain all the anatomy of typefaces with illustration.
Email me at: info@admecindia.co.in

185. Helpline 1: +91 9811-8181-22
Helpline 2: +91 9911-7823-50
URL: http://www.admecindia.co.in
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ADMEC MULTIMEDIA INSTITUTE
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