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Elements and Principles of Design

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The presentation will give you a good understanding about the significance, meaning and the types of designing elements and principles .

The presentation will give you a good understanding about the significance, meaning and the types of designing elements and principles .

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  • 1. The Elements & Principles of Design By: ADMEC Multimedia Institute www.admecindia.co.in
  • 2. Introduction  Hi..here I'm giving you the basic overview about the Elements and Principles of Designing.  The presentation will give you a good understanding about the significance, meaning and the types of designing elements and principles . What are they?? Why they were used??
  • 3. Significance of the Topic Sometimes we have to give our opinion about likes or dislikes on a piece of art or a design, and it’s easy to say just “ I like this, or I don’t like that…”. But if we are asked to give the reasons for it , then it proves to be a very difficult to find out the reason. This generally happens because we judge the designs on its appeal rather than on its articulate sub-factors. Therefore it’s imperative to know the meaning and the types of the designing elements and principles. Can you evaluate this piece of art???
  • 4. Designer who knows the design Elements & Principles can evaluate the design/page in terms of line, color, balance, texture, etc. Designing Elements and Principles proves to be an analyzing frame for the designers. A designer can express his thought & intentions with the elements of design and does it effectively along with the design principles, i.e. they serves as an expressing tool for designers. Now, let us discus these Elements & Principles!!!
  • 5. Elements Of Design
  • 6. Meaning “Elements of Design are the components or part which can be isolated & defined in any visual design or work of art. They structure and carry the work.”
  • 7. Basic Elements of Design  Following are the seven basic elements of design which are common throughout the field of designing. 1. Point / Mark 2. Line 3. Shape 4. Forms 5. Space 6. Color 7. Texture Can someone tell us about the Elements of Design???
  • 8. Point (Mark)  A point or mark is the smallest and most basic element . It can vary in size, value, regularity or irregularity, and can be used alone as a unit in a group.  Marks can be used to form a value or pattern ( placed close together forms a darker value, further apart forms a lighter value), or to delineate space ( larger means closer,etc.)
  • 9. Line  A line is a form with width and length, but no depth.  Artist use lines to create edges, the outlines of objects. The direction of a line can convey mood.  Broadly lines can be categorized into three types 1. Horizontal 2. Vertical 3. Diagonal
  • 10. Example of Horizontal Lines  Horizontal lines are calm and quiet.
  • 11. Example of Vertical Lines  Vertical lines suggest more of a potential for movement.
  • 12. Example of Diagonal Lines  Diagonal lines strongly suggest movements and give more of a feeling of vitality to a picture.
  • 13. Shape  Shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, color, or texture.  A shape is formed when a line encloses an area.  Shapes have two dimensions, length and width and can be geometric or free-form.
  • 14. Forms  Forms describes volumes and mass, or the 3D aspects of objects that take up space.  Forms can and should be viewed from any angles. For example: When you hold a baseball, or a small sculpture, you are aware of their curves, angles, indentations, & edges i.e. their forms.
  • 15. Space  Space is a 3D volume that can be empty or filled with objects. It has width, height, and depth.  Space that appears three- dimensional in a 2D painting is an illusion that creates a feeling of actual depth.  Several techniques can be used to show such visual depth or space, for example, overlapping, linear perspective, etc.. Example for Overlapping
  • 16. Other Examples Detail (aerial or atmospheric perspective) Linear perspective ( converging lines )
  • 17. Color  Color has three properties. The first is hue, which is the name of the colors. - the primary hue are Yellow, Red, and Blue. - secondary colors are made by mixing two primaries. - intermediate colors are mixtures of a primary & adjacent secondary color.  The second property is Value, which refers to the lightness or darkness of hue.  The third property is Intensity, which refers to the purity of the hue also known as “Chroma”.
  • 18. Examples Color Wheel Value Scale
  • 19. Texture  Texture refers to the surface quality, both simulated and actual, of artwork.
  • 20. Meaning “The Principles of Design are the artistic guidelines used to organize or arrange the structural elements of design.”
  • 21. Basic Principles of Designing  Following are the six basic principles of effective design which are common throughout the field of designing (i.e. from print design to lithography, typography, & industrial design). 1. Balance 2. Contrast 3. Emphasis 4. Pattern 5. Rhythm/Movement 6. Unity Principles ???
  • 22. Balance  Balance refers to the appropriate arrangement of objects in a design to create the impression of equality in weight or importance. Balance provides stability and structure to a design. Balance may be symmetrical and asymmetrical, but the goal should be to achieve equilibrium.  Symmetrical Balance can be described as having equal “weight” on equal sides of a centrally placed fulcrum. It is also known as formal balance.  Asymmetrical Balance is more complex and difficult top envisage. It involves placement of objects in a way that will allow objects of varying visual weight to balance one another around a fulcrum point. It is also known as informal balance.
  • 23. Examples Balance is formal when both sides are symmetrical in terms of arrangement. Balance is informal when sides are not exactly symmetrical, but the resulting image is still balanced.
  • 24. Rhythm  Rhythm or movement is regarded as a visual temp or beat. It refers to a regular repetition of elements to produce the look and feel of a movement.  Rhythm can be achieved through the careful placement of repeated components. It can be directed for example, along edges & by means of shape and colour.  Rhythm can be categorized Random, Regular, Alternating, Progressive, and Flowing.
  • 25. Emphasis  The term emphasis literally means to give importance.  Emphasis in designing refers to give special attention to one part of a work of art.  It can be achieved through placement, contrast, colour, size, repetition, etc. For example: A dark shape in a light composition
  • 26. Contrast  Contrast refers to the juxtaposition of different elements of design (for example: rough & smooth textures, dark & light values)in order to highlight their differences or create visual interest , or a focal point.  Contrast allows us to emphasize or highlight key elements in your design.
  • 27. Pattern  Pattern in a design simply refers to keeping your design in a certain format.  It is often described as a regular arrangement of alternated or repeated elements (shapes, lines, colors) or motifs. For example: One could plan to have curved lines all around a design as a pattern.
  • 28. Unity  Unity refers to the arrangement of elements to give the viewer the feeling that all the parts of the design or piece form a coherent whole i.e. designs must be in harmony in which all sections of the pattern make other sections feel complete.  It enables the design to be seen as one complete piece of art or design.
  • 29. Absolute examples of Designing Elements & Principles!!! One can create such aesthetic piece of art if he strictly adhere to all Elements & Principles of Designing. Paintings by student of ADMEC
  • 30. Compiled By Pooja Jindal ADMEC Multimedia Institute For more info you can visit www.admecindia.co.in For course related enquiry, ring us at: 9811-81-81-22, 011-3130-5055, 011-3203-5055 Can send feedback at: @admecinstitute

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