What we do
DMS Group is the holding company for
an integrated group of technology‐
enabled media services.
Through continuous innovation, we are
making it easy for advertisers and their
agencies to connect with the right
audiences in targeted environments
across Asia Pacific.
The DMS Group Businesses
Southeast Asia’s #1 digital The global social media and The creation, localization and
advertising networks (in terms syndication marketing management of high impact
of Reach, Revenue, Inventory platform, providing a wide branded content experiences
and customer satisfaction) range of products that include across Asia Pacific.
offering both Premium Reach digital PR and Video
and Performance base syndication, Social Media
products via the proprietary Marketing and online‐brand
ADRENALINE platform. monitoring and reputation
management at the press of a
The Power of the DMS Group
A full suite of products for Advertisers
1 Display Advertising
2 Content & Video Syndication
3 Social Media Marketing
4 Branded Experiences
5 Brand and Reputation Montoring
The Philippines has one of the lowest Internet Penetration rates
in the world : only 15.4% of the population is online – 14 Million
Internet Users, 967,000 are broadband users.
(source : Universal McCann/Internet World Stats)
According to another estimate, however, the Philippines could
have as much as 20 Million internet users.
(source : The Nielsen Company/Yahoo)
The Internet is no longer a ‘luxury’ but a basic
91% accessed the internet yesterday
82% access the internet everyday
3hours spent per internet session
83% access the internet from their home‐PC
51% access the internet at work
Source : Microsoft advertising
Motivations drive online behaviour Monthly Activities (%)
Used email 63
Used instant messengers 63
Used search 58
Played games online 53
Visited a social networking site 51
Read blogs 42
Down-/uploaded digital photos on photo sharing sites 33
Worked on personal blog 32
Listened to internet radio 28
Down-/uploaded music files online 25
Read news on internet portals 24
Sent internet SMS 23
Read sports information 21
Visited online community groups and forums 18
Read entertainment/celebrity news 15
Used internet telephone or VOIP services 14 Information
Used online classifieds/directory services 10 Communication
Planned or paid for personal travel onlin 4 Networking/Community
Conducted online banking transactions 3
Purchased products online 3
Base: Past month internet users aged 10+ across all socio‐economic classes in National Urban Philippines
Source: Yahoo!‐Nielsen Net Index 2008
[Topic of Presentation] Page 10
(%) 2006 2007 2008
20 19 21 23
17 18 16 15
TV (Past Radio (Past Outdoor DVD/VCD Cinema Newspaper Magazine Internet
Week) Week) (Past Week) (Past (Past 6 (Yesterday) (AIR) (Past
Month) Months) Month)
Base: Males and Females aged 10+ across all socio‐economic classes in National Urban Philippines
Source: Nielsen Media Index 2006‐2008
[Topic of Presentation] Page 11
Yet, digital spending is still very small in Philippines….
Top 10 Advertisers in Philippines
Top Advertisers in Philippines
UNILEVER PHILIPPINES, INC.
PROCTER & GAMBLE PHILS., INC.
NESTLE' PHILIPPINES, INC.
UNITED LABORATORIES, INC.
COLGATE‐PALMOLIVE PHILIPPINES, INC.
JOHNSON & JOHNSON PHILS., INC.
THE COCA‐COLA EXPORT COMPANY
SMART COMMUNICATIONS, INC.
MEAD JOHNSON PHILIPPINES, INC.
UNIVERSAL ROBINA CORPORATION