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Philippines Digital Media Market Overview by Admax Network
 

Philippines Digital Media Market Overview by Admax Network

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Resty Magno,MD of Admax Network Philippines shared Philippines Internet Lanscape which conclude internet and broadband penetration, Intenet user's behavior and Media Reach.

Resty Magno,MD of Admax Network Philippines shared Philippines Internet Lanscape which conclude internet and broadband penetration, Intenet user's behavior and Media Reach.

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    Philippines Digital Media Market Overview by Admax Network Philippines Digital Media Market Overview by Admax Network Presentation Transcript

    • Digital Publisher Workshop Shangri‐la Makati December 2009
    • Welcome!!!
    • What we do DMS Group is the holding company for  an integrated group of technology‐ enabled media services. Through continuous innovation, we are  making it easy for advertisers and their  agencies to connect with the right  audiences in targeted environments  across Asia Pacific. 
    • The DMS Group Businesses Southeast Asia’s #1 digital  The global social media and  The creation, localization and  advertising networks (in terms  syndication marketing  management of high impact  of Reach, Revenue, Inventory  platform, providing a wide  branded content experiences  and customer satisfaction)  range of products that include  across Asia Pacific. offering both Premium Reach  digital PR and Video  and Performance base  syndication, Social Media  products via the proprietary  Marketing and online‐brand  ADRENALINE platform. monitoring and reputation  management at the press of a  button. 5
    • The Power of the DMS Group A full suite of products for Advertisers 1 Display Advertising 2 Content & Video Syndication 3 Social Media Marketing 4 Branded Experiences 5 Brand and Reputation Montoring
    • Philippines Internet Landscape
    • Online Population The Philippines has one of the lowest Internet Penetration rates  in the world : only 15.4% of the population is online – 14 Million  Internet Users, 967,000 are broadband users. (source : Universal McCann/Internet World Stats) According to another estimate, however, the Philippines could  have as much as 20 Million internet users. (source : The Nielsen Company/Yahoo)
    • The Internet is no longer a ‘luxury’ but a basic  necessity…  91% accessed the internet yesterday 82% access the internet everyday 3hours spent per internet session 83% access  the internet from their home‐PC 51% access the internet at work Source : Microsoft advertising
    • Motivations drive online behaviour Monthly Activities (%) Used email 63 Used instant messengers 63 Used search 58 Played games online 53 Visited a social networking site 51 Read blogs 42 Down-/uploaded digital photos on photo sharing sites 33 Worked on personal blog 32 Listened to internet radio 28 Down-/uploaded music files online 25 Read news on internet portals 24 Sent internet SMS 23 Read sports information 21 Visited online community groups and forums 18 Read entertainment/celebrity news 15 Used internet telephone or VOIP services 14 Information Used online classifieds/directory services 10 Communication Planned or paid for personal travel onlin 4 Networking/Community Conducted online banking transactions 3 Purchased products online 3 Fun/Entertainment Commerce/Transaction Base: Past month internet users aged 10+ across all socio‐economic classes in National Urban Philippines  Source: Yahoo!‐Nielsen Net Index 2008 [Topic of Presentation] Page 10
    • Media Reach  (%) 2006 2007 2008 97 98 92 80 78 69 71 63 62 58 53 46 28 20 19 21 23 17 18 16 15 18 16 7 TV (Past Radio (Past Outdoor DVD/VCD Cinema Newspaper Magazine Internet Week) Week) (Past Week) (Past (Past 6 (Yesterday) (AIR) (Past Month) Months) Month) Base: Males and Females aged 10+ across all socio‐economic classes in National Urban Philippines Source: Nielsen Media Index 2006‐2008 [Topic of Presentation] Page 11
    • Yet, digital spending is still very small in Philippines….
    • Top 10 Advertisers in Philippines Top Advertisers in Philippines UNILEVER PHILIPPINES, INC. 1 PROCTER & GAMBLE PHILS., INC. 2 NESTLE' PHILIPPINES, INC. 3 UNITED LABORATORIES, INC. 4 COLGATE‐PALMOLIVE PHILIPPINES, INC. 5 JOHNSON & JOHNSON PHILS., INC. 6 THE COCA‐COLA EXPORT COMPANY 7 SMART COMMUNICATIONS, INC. 8 MEAD JOHNSON PHILIPPINES, INC. 9 UNIVERSAL ROBINA CORPORATION 10
    • Please contact us for more information: Thailand Malaysia 1‐7 Zuellig House  Level 16, 1 Sentral, Unit 1, 5th Floor  Jln Sentral 5, KL Sentral, Silom Road, Silom, Bangrak,  50740 Kuala Lumpur Bangkok, Thailand 10500 T: +6 03 2092 9370 Tel: +66‐6360‐7206 F: +6 03 2092 9201 Philippines Singapore 18/F Tower 2,  16, Raffles Quay, The Enterprise Center #33‐08, Hong Leong Bldg 6766 Ayala Avenue Singapore 048581 Resty Magno Makati City 1200 Philippines Managing Director Tel: +65‐6532‐2507 Tel: +632‐856‐5616 E: resty.m@admaxnetwork.com Vietnam Indonesia T: +63 2 8565616 4 Nguyen Thi Minh Kai Menara Karya 28th Floor M:+63 917 8673972 4th Floor, District 1 Jl. H.R Rasuna Said Block X‐5 Twitter: @restymagno Ho Chi Minh City Kav. 1‐2 Jakarta 12950 Skype: restymagno Vietnam Indonesia www.admaxnetwork.com Tel: +84‐8404‐6324 Tel: +62 (0)21 5789‐5837 CONFIDENTIAL   Copyright © 2008 Admax Holdings Limited. All rights reserved.