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My research based on the Filipino internet market and the blogging environment in the Philippines.

My research based on the Filipino internet market and the blogging environment in the Philippines.

Published in Technology , Business
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  • 1. Philippine Blogosphere A compilation of facts and figures on the Philippine blogging community
  • 2. Source As there are no hard data on the Philippine blogging community, facts were culled from the different sources: 1. McCann Universal Wave 3 (2008) & 4 (2009) Global study on internet behavior spanning 22 countries including the Philippines. 2. Yahoo-Nielsen Net Index (2008) Research done by Nielsen Company Phils., commissioned by Yahoo, to determine Filipino internet habits 3. Available data on-line
  • 3. 24M 4.2M internet users active internet users (as of June 2009) 27% of total population (
  • 4. 1 in 3 have their own blogs (1.39M) 4.2% of active users update blogs (176,400) 65.8% of active users read blogs (2.76M)
  • 5. What do they blog about? #5 Film/TV Shows & Celebrities
  • 6. What do they blog about? #4 News/Current Affairs/Politics
  • 7. What do they blog about? #3 Music
  • 8. What do they blog about? #2 Family & Friends
  • 9. What do they blog about? #1 Personal
  • 10. Top 3 contents posted PHOTOS VIDEOS RECO SITES
  • 11. Top 10 Blogs of the Philippine Blogosphere (As of November 11, 2009) Based on data from Technorati and Feedburner; supported by stats from Google and Alexa
  • 12. #10 Our Awesome Planet Fashion & Lifestyle #9 PADD Solutions Digital Design & CSS
  • 13. #8 Pinoy Ricky Entertainment My Brute Cheats. Gaming #7 Make Money Online with a 13-Year old Business & Finance
  • 14. #6 Jehzlau concept Personal #5 5ThirtyOne Digital Design & CSS
  • 15. #4 Yuga Tech Technology #3 Avalonstar:Distortion Digital Design & CSS
  • 16. #2 ChiQ Montes Digital Design & CSS #1 Bryan Boy Fashion & Lifestyle
  • 17. Social Networking Scene
  • 18. 12M of the 50+M subscribers of Friendster are Filipinos Close to 40% Majority are of Friendster’s in the daily traffic 15-29 age comes from the range Philippines 2nd to Friendster with 2.8M Filipino users Gaining popularity, mostly used by AB, Upper C netizens
  • 19. Used mostly by people who have friends/networks abroad, sp. US Status update feature Chat. Apps. Games (Farmville, Aquarium, etc.)
  • 20. I hope this presentation helped you. If you want to get in touch, send me an email at