The future of planning

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A talk I gave at the APG Noisy Thinking event for planners

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The future of planning

  1. 1. Advertising and planning sitting in a tree K.I.S.S.I.N.G. Richard HuntingtonTuesday, 6 March 2012
  2. 2. Tuesday, 6 March 2012
  3. 3. Tuesday, 6 March 2012
  4. 4. I am addicted to advertisingTuesday, 6 March 2012
  5. 5. Tuesday, 6 March 2012
  6. 6. No one is saying we have a monopoly on ideasTuesday, 6 March 2012
  7. 7. Tuesday, 6 March 2012
  8. 8. Tuesday, 6 March 2012
  9. 9. We are bloody good at creating conceptual ideas that change the fortunes of businessesTuesday, 6 March 2012
  10. 10. The World’s favourite airline Vorsprung durch technik The fourth emergency service You know when you’ve been Tangoed The future’s bright, the future’s Orange The lynx effect 118 118 The power of dreams Compare the Meerkat Glass and a half productions Good food deserves Lurpak Life’s for sharingTuesday, 6 March 2012
  11. 11. Government, businesses and causes still want to pay us for two thingsTuesday, 6 March 2012
  12. 12. CreativityTuesday, 6 March 2012
  13. 13. RevelationTuesday, 6 March 2012
  14. 14. Hit a kid at 40mph and there is an 80% chance they’ll die, hit them at 30 and there is an 80% chance they’ll liveTuesday, 6 March 2012
  15. 15. Hate can be a force for goodTuesday, 6 March 2012
  16. 16. Transformational thinkingTuesday, 6 March 2012
  17. 17. Five notes to selvesTuesday, 6 March 2012
  18. 18. One. Remember no one needs usTuesday, 6 March 2012
  19. 19. Two. Planning is planning is planningTuesday, 6 March 2012
  20. 20. Three. Get back to real problem solving not window dressingTuesday, 6 March 2012
  21. 21. Four. Transform don’t just tinkerTuesday, 6 March 2012
  22. 22. Five. The future of planning is what you make itTuesday, 6 March 2012
  23. 23. “Make a dent in the universe”Tuesday, 6 March 2012

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