Shit happens…but we could all do a lot less of it	Richard Huntington, Saatchi  Saatchi
Three cardinal sins
Treating social media withdisrespect
Five crimes against social
1	   Bribing people	       to like you
The clue is in the name
Chronically2	   inane content
3	   Asking people to do stuff we       would never do ourselves
The law of unspecial
Thinking interaction is the4	   holy grail of participation
Has it ever made you cry?
Has it ever made you cry?
5	   Believing earned media is a       panacea for all marketing ills
Earned media is not easy andrarely cheap
Thank you
Shit happens
Shit happens
Shit happens
Shit happens
Shit happens
Shit happens
Shit happens
Shit happens
Shit happens
Shit happens
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Shit happens

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A presentation originally given at a Thinkbox conference on the marketing industry trying to make shit happen a little less often - especially when it comes to Social. Apologies that as per ususal the slides are a presentation and so difficult to decipher.

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Shit happens

  1. 1. Shit happens…but we could all do a lot less of it Richard Huntington, Saatchi Saatchi
  2. 2. Three cardinal sins
  3. 3. Treating social media withdisrespect
  4. 4. Five crimes against social
  5. 5. 1 Bribing people to like you
  6. 6. The clue is in the name
  7. 7. Chronically2 inane content
  8. 8. 3 Asking people to do stuff we would never do ourselves
  9. 9. The law of unspecial
  10. 10. Thinking interaction is the4 holy grail of participation
  11. 11. Has it ever made you cry?
  12. 12. Has it ever made you cry?
  13. 13. 5 Believing earned media is a panacea for all marketing ills
  14. 14. Earned media is not easy andrarely cheap
  15. 15. Thank you
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