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Shit happens

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A presentation originally given at a Thinkbox conference on the marketing industry trying to make shit happen a little less often - especially when it comes to Social. Apologies that as per ususal the …

A presentation originally given at a Thinkbox conference on the marketing industry trying to make shit happen a little less often - especially when it comes to Social. Apologies that as per ususal the slides are a presentation and so difficult to decipher.

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  • 1. Shit happens…but we could all do a lot less of it Richard Huntington, Saatchi Saatchi
  • 2. Three cardinal sins
  • 3. Treating social media withdisrespect
  • 4. Five crimes against social
  • 5. 1 Bribing people to like you
  • 6. The clue is in the name
  • 7. Chronically2 inane content
  • 8. 3 Asking people to do stuff we would never do ourselves
  • 9. The law of unspecial
  • 10. Thinking interaction is the4 holy grail of participation
  • 11. Has it ever made you cry?
  • 12. Has it ever made you cry?
  • 13. 5 Believing earned media is a panacea for all marketing ills
  • 14. Earned media is not easy andrarely cheap
  • 15. Thank you

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