Email
Like
Liked ×
Save
Private Content
Embed
Loading embed code…
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.
Loading

+ Follow

Britain in 2012

by Richard Huntington on Sep 26, 2012

277 views

Reflections on a nation from a number of Saatchi & Saatchi studies

Accessibility

View text version

Upload Details

Uploaded via SlideShare as Apple Keynote

Usage Rights

File a copyright complaint

Statistics

Likes: 4
Downloads: 16
Comments: 0
Embed Views: 0
Views on SlideShare: 277
Total Views: 277

\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
\n
\n
\n
\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n
\n
\n
First things first they long for the high street to enable human connection\n\n"Dear high street, I like it when I visit you and you make me feel wanted. I like it when I go in to shops and people engage with me, not because I am necessarily going to buy something but because they genuinely care about what they are selling and the people they're selling to" - Sarah 27\n\nSociabilty is the high street's killer app. And this isn't just about more coffee shops and nicer street furniture, though these are important.\nIt's about sociable retail spaces that are a joy to spend time in.\nAnd critically its about sociable staff that prioritise the experience and not the transaction.\nAnd using technology - like contactless - to free up staff to socialise with customers.\nSomething on show in abundance in Apple stores.\nWe all talk a lot about social media at the moment but I suspect that the real revolution in social will not be online but face to face.\n

4 Likes

Rodney Tanner, Brand Communications Planner at OneBrand 5 months ago
Graeme Harrison, Director of Digital at Fast Track 8 months ago
Paul Livingstone, Head of Strategy at gyro Tags uk nationalism society 8 months ago
Ben Mason at hypernaked 8 months ago

Britain in 2012 Presentation Transcript

Britain in 2012Reﬂections on a nation from Saatchi & Saatchi
Me My family and I Us My community and localityAll of us My country and the wider world
Me The secret life of the British family Us The future of the high streetAll of us Our greatest summer
Our greatest The future of the The secret life of the summer high street British family
1. My country and the worldOur greatest summer
A conversation with ourselves
A new nationalnarrative of success
A full ﬂowering ofbenign nationalism
2000 years of bonkers
Our greatest The future of the The secret life of the summer high street British family A conversation with ourselves The ﬂowering of benign nationalismA new national narrative of success 2000 year of being bonkers
2. My community and localityThe future of the high street
People didn’t leave the highstreet, the high street failed them
The real revolution insocial won’t be online
People yearn for localities they can be proud of
A nation ofyoung shopkeepers
Our greatest The future of the The secret life of the summer high street British family People A conversation with didn’t walk away the ourselves high street failed The ﬂowering of benign The real revolution in social nationalism won’t be onlineA new national narrative of Locality matters to people’s success sense of identity 2000 year of being A nation of young bonkers shopkeepers
3. My family and IThe secret life of theBritish family
The British family is alive and kicking
“It’s the beginning ofyou, the end of you andeverything in between”
“We know there won’t beanything much to unwrap atChristmas, but we really wantedto renew the Merlin pass.”Rebecca 12, Derby
We worry that our kids won’t have what we had
“You want them to keep up with their friends and all. But you want them to work hard, be good,be brave honest kids, to know that they will have to make sacriﬁces in life” Martin, Leeds
Kids quietly despair of parental distractions
“My favourite day was whenwe went out for a walk as afamily. We walked foreverand I kind of hated it but wewere all together ”Paul 10, Leeds
Mum is her own worst enemy
“My role is to be behindthem. To be a moving wall to give them support and keep pushing them forward” Gabby, mum, Leeds
“My son doesn’t live here anymore but he always pops intosee me on his way to work toget his packed lunch ”Katie, Derby
“The kids might do theirrooms, Eddie dusts the TVif he wants to watch it but I do all the rest” Tracy, working mum, Ipswich
Men are in crisis
“I am the spare part in thefamily, I push the trolley and keep my mouth shut” Steven, Bucks
“I’ve spent 25 years in the Fish & Chipbusiness - I don’t know anything else.Even a job at Asda wouldn’t work ”Laurence, Birmingham
“We are a close family. We look after eachother. My family and the love we have for each other is what I am most proud of” Karen, Boston Spa
Our greatest The future of the The secret life of the summer high street British family People The family A conversation with didn’t walk away the is alive and kicking ourselves high street failed Kids quietly The ﬂowering of benign The real revolution in social despair of parental distraction nationalism won’t be online We worry they won’t hadA new national narrative of Locality matters to people’s what we did success sense of identity Mum is her own worst 2000 year of being A nation of young enemy bonkers shopkeepers Men are in crisis
Identity Bonkers Patriotism Family Success Community Pride DutyIdiosyncrasy Decency
Made in Britain

Britain in 2012

by Richard Huntington on Sep 26, 2012

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Britain in 2012 Presentation Transcript

Let LinkedIn power your SlideShare experience

Let LinkedIn power your SlideShare experience

Customize SlideShare content based on your interests

Keep up to date when your LinkedIn contacts post on SlideShare