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Slides from the IPA strategy group modern briefing event. I talked about a modern approach to thinking and talking about audiences

Slides from the IPA strategy group modern briefing event. I talked about a modern approach to thinking and talking about audiences

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Audiences Audiences Presentation Transcript

  • A modern approachto audiences Strategy Group: Modern Briefing
  • about aboutStrategy Group: Modern Briefing
  • “Theconsumeris not a moronshe is yourwife” Strategy Group: Modern Briefing
  • Six notes to selves Strategy Group: Modern Briefing
  • 1. Kill the caricaturesStrategy Group: Modern Briefing
  • 2. Behaviour has to changeStrategy Group: Modern Briefing
  • 3. Deliver revelationsStrategy Group: Modern Briefing
  • 4. Talk aboutwhat they love Strategy Group: Modern Briefing
  • 5. A question of influenceStrategy Group: Modern Briefing
  • 6. Love and respect Strategy Group: Modern Briefing
  • “Empathy is an imaginative leapin which you endeavour tounderstand the world from theperspective of another person”Roman Krznaric, Empathy Strategy Group: Modern Briefing
  • Strategy Group: Modern Briefing
  • Strategy Group: Modern Briefing
  • Strategy Group: Modern Briefing