An insight into insights

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A short presentation on the role, importance and power of insights and how to find them. The original has loads of ads as examples that I have had to remover from this slideshare

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  • Would be interesting to read about those techniques in page 21-26...
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An insight into insights

  1. 1. An insight into insights Richard Huntington, Saatchi & Saatchi Thursday, 19 September 2013
  2. 2. What’s so great about insights anyway? Thursday, 19 September 2013
  3. 3. Never the end but always the beginning Thursday, 19 September 2013
  4. 4. Better beginnings... Thursday, 19 September 2013
  5. 5. Thursday, 19 September 2013
  6. 6. Thursday, 19 September 2013
  7. 7. “Insights shift us to a new story. Our insights transform is in several ways.They change how we understand, act, see, feel and desire” Gary Klein, Seeing What Others Don’t Thursday, 19 September 2013
  8. 8. “Insight cannot be taken back. You cannot return to the moment you were in before” Hilary Mantel,Wolf Hall Thursday, 19 September 2013
  9. 9. Just because you call it an insight doesn’t make it one Thursday, 19 September 2013
  10. 10. Thursday, 19 September 2013
  11. 11. Thursday, 19 September 2013
  12. 12. Revelation “An astonishing disclosure about people, the category or the wider world” Me Thursday, 19 September 2013
  13. 13. Thursday, 19 September 2013
  14. 14. Research doesn’t hold a monopoly over insight Thursday, 19 September 2013
  15. 15. Thursday, 19 September 2013
  16. 16. The art of insight hunting Thursday, 19 September 2013
  17. 17. Three tools Alive Empathy Curiosity Thursday, 19 September 2013
  18. 18. “Discovery consists of looking at the same thing as everyone else and thinking something different” Albert Szent-Gyorgyi, Nobel Prize Winning Physicist Thursday, 19 September 2013
  19. 19. Two mantras Care about what they care about Soften your focus Thursday, 19 September 2013
  20. 20. One rule Keep it real Thursday, 19 September 2013
  21. 21. Six techniques You and yours Exploring Listening hard Cultural clues Other people’s data Weird shit Thursday, 19 September 2013
  22. 22. You and yours Thursday, 19 September 2013
  23. 23. Exploring Thursday, 19 September 2013
  24. 24. Listening hard Thursday, 19 September 2013
  25. 25. Cultural clues Thursday, 19 September 2013
  26. 26. Other people’s data Thursday, 19 September 2013
  27. 27. Weird shit Thursday, 19 September 2013
  28. 28. It is important to be right It is essential to be interesting Thursday, 19 September 2013
  29. 29. Thursday, 19 September 2013
  30. 30. Good luck Thursday, 19 September 2013
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