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An insight into insights
 

An insight into insights

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A short presentation on the role, importance and power of insights and how to find them. The original has loads of ads as examples that I have had to remover from this slideshare

A short presentation on the role, importance and power of insights and how to find them. The original has loads of ads as examples that I have had to remover from this slideshare

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    An insight into insights An insight into insights Presentation Transcript

    • An insight into insights Richard Huntington, Saatchi & Saatchi Thursday, 19 September 2013
    • What’s so great about insights anyway? Thursday, 19 September 2013
    • Never the end but always the beginning Thursday, 19 September 2013
    • Better beginnings... Thursday, 19 September 2013
    • Thursday, 19 September 2013
    • Thursday, 19 September 2013
    • “Insights shift us to a new story. Our insights transform is in several ways.They change how we understand, act, see, feel and desire” Gary Klein, Seeing What Others Don’t Thursday, 19 September 2013
    • “Insight cannot be taken back. You cannot return to the moment you were in before” Hilary Mantel,Wolf Hall Thursday, 19 September 2013
    • Just because you call it an insight doesn’t make it one Thursday, 19 September 2013
    • Thursday, 19 September 2013
    • Thursday, 19 September 2013
    • Revelation “An astonishing disclosure about people, the category or the wider world” Me Thursday, 19 September 2013
    • Thursday, 19 September 2013
    • Research doesn’t hold a monopoly over insight Thursday, 19 September 2013
    • Thursday, 19 September 2013
    • The art of insight hunting Thursday, 19 September 2013
    • Three tools Alive Empathy Curiosity Thursday, 19 September 2013
    • “Discovery consists of looking at the same thing as everyone else and thinking something different” Albert Szent-Gyorgyi, Nobel Prize Winning Physicist Thursday, 19 September 2013
    • Two mantras Care about what they care about Soften your focus Thursday, 19 September 2013
    • One rule Keep it real Thursday, 19 September 2013
    • Six techniques You and yours Exploring Listening hard Cultural clues Other people’s data Weird shit Thursday, 19 September 2013
    • You and yours Thursday, 19 September 2013
    • Exploring Thursday, 19 September 2013
    • Listening hard Thursday, 19 September 2013
    • Cultural clues Thursday, 19 September 2013
    • Other people’s data Thursday, 19 September 2013
    • Weird shit Thursday, 19 September 2013
    • It is important to be right It is essential to be interesting Thursday, 19 September 2013
    • Thursday, 19 September 2013
    • Good luck Thursday, 19 September 2013