Your SlideShare is downloading. ×
An insight into insights
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

An insight into insights

1,576

Published on

A short presentation on the role, importance and power of insights and how to find them. The original has loads of ads as examples that I have had to remover from this slideshare

A short presentation on the role, importance and power of insights and how to find them. The original has loads of ads as examples that I have had to remover from this slideshare

Published in: News & Politics, Technology
1 Comment
27 Likes
Statistics
Notes
  • Would be interesting to read about those techniques in page 21-26...
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,576
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
101
Comments
1
Likes
27
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. An insight into insights Richard Huntington, Saatchi & Saatchi Thursday, 19 September 2013
  • 2. What’s so great about insights anyway? Thursday, 19 September 2013
  • 3. Never the end but always the beginning Thursday, 19 September 2013
  • 4. Better beginnings... Thursday, 19 September 2013
  • 5. Thursday, 19 September 2013
  • 6. Thursday, 19 September 2013
  • 7. “Insights shift us to a new story. Our insights transform is in several ways.They change how we understand, act, see, feel and desire” Gary Klein, Seeing What Others Don’t Thursday, 19 September 2013
  • 8. “Insight cannot be taken back. You cannot return to the moment you were in before” Hilary Mantel,Wolf Hall Thursday, 19 September 2013
  • 9. Just because you call it an insight doesn’t make it one Thursday, 19 September 2013
  • 10. Thursday, 19 September 2013
  • 11. Thursday, 19 September 2013
  • 12. Revelation “An astonishing disclosure about people, the category or the wider world” Me Thursday, 19 September 2013
  • 13. Thursday, 19 September 2013
  • 14. Research doesn’t hold a monopoly over insight Thursday, 19 September 2013
  • 15. Thursday, 19 September 2013
  • 16. The art of insight hunting Thursday, 19 September 2013
  • 17. Three tools Alive Empathy Curiosity Thursday, 19 September 2013
  • 18. “Discovery consists of looking at the same thing as everyone else and thinking something different” Albert Szent-Gyorgyi, Nobel Prize Winning Physicist Thursday, 19 September 2013
  • 19. Two mantras Care about what they care about Soften your focus Thursday, 19 September 2013
  • 20. One rule Keep it real Thursday, 19 September 2013
  • 21. Six techniques You and yours Exploring Listening hard Cultural clues Other people’s data Weird shit Thursday, 19 September 2013
  • 22. You and yours Thursday, 19 September 2013
  • 23. Exploring Thursday, 19 September 2013
  • 24. Listening hard Thursday, 19 September 2013
  • 25. Cultural clues Thursday, 19 September 2013
  • 26. Other people’s data Thursday, 19 September 2013
  • 27. Weird shit Thursday, 19 September 2013
  • 28. It is important to be right It is essential to be interesting Thursday, 19 September 2013
  • 29. Thursday, 19 September 2013
  • 30. Good luck Thursday, 19 September 2013

×