A series of brand provocations

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  • + grahairs Graham Bennett 2 years ago
    Some interesting themes here. Thank you for sharing this!
  • + thenausner Jonathan Nausner 2 years ago
    Richard, actually you can simply export the keynote presentation as PDF and then upload to Slideshare.
    And: very exiting thoughts in here. Thanks
  • + adliterate adliterate 2 years ago
    Sorry about the ghastly type on this pres. That will teach me to write in Keynote, convert to PP and upload to Slideshare - too clever by half.
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A series of brand provocations - Presentation Transcript

  1. A series of brand provocations
  2. Conversations build brands not communications
  3. “ Ideas that spread win” Seth Godin
  4.  
  5. Product performance is paramount
  6.  
  7. Authenticity Authenticity Authenticity
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  9.  
  10. The market for ideas is infinite
  11.  
  12. It is vital to be interesting it is merely important to be right
  13. Every great dialogue starts with a great monologue
  14. People are more interested in your position than your positioning
  15. Opinion is the lifeblood of all conversation
  16. A genuine brand idea is the idea behind the brand
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  18.  
  19. The best brand ideas are too big for advertising
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  21.  
  22. Coherence is more important than consistency
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  25. Advertising has to be instrumental not just ornamental
  26. All advertising should be tactical
  27. It is one thing to be respected it is quite another to be loved
  28. Hugh MacLeod We humans want to believe in our own species. And we want people, companies and products in our lives that make it easier to do so. That is human nature. Product benefit doesn’t excite us. Belief in human potential excites us. Think less about what your product does, and think more about human potential. What statement about humanity does your product make? The bigger the statement, the bigger the idea, the bigger your brand will become.

+ adliterateadliterate, 2 years ago

custom

1910 views, 15 favs, 3 embeds more stats

Another cut of some familiar themes of mine

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