Search analytics and traffic analysis - Pubcon 2011

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  • Add logos a then group by these groups
  • Add logos a then group by these groups
  • Add logos a then group by these groups
  • Take fyiliving example -- affiliates

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  • 1. Search Analytics and Traffic AnalysisCompetitive AnalyticsPubcon South at Austin 2011Prashant PuriCo-Founder, AdLift.com
  • 2. About Me.ADLIFT CONFIDENTIAL | @puriprashant 2
  • 3. I Can’t Think! “The Twitterization of our culture has revolutionized our lives, but with an unintended consequence—our overloaded brains freeze when we have to make decisions.” -- Newsweek, Feb 2011 (http://bit.ly/hTDbbn ) @puriprashantADLIFT CONFIDENTIAL | @puriprashant 3
  • 4. Three Important Questions You Should Ask Yourself 1. How do my competitors rank ? 2. How much SEO traffic do my competitors drive? 3. Why are they driving more traffic than I am? (Why are my competitors out ranking me?) ADLIFT CONFIDENTIAL | @puriprashant 4
  • 5. Tools RANK TRAFFIC LINKS ADLIFT CONFIDENTIAL | @puriprashant 5
  • 6. How Do My Competitors Rank?• Advanced Web Ranking – Control – Fixed Pricing• SEOMOZ Rank Tracker – Online – Bundled• Raven Rankings Tracker – Online – BundledADLIFT CONFIDENTIAL | @puriprashant 6
  • 7. How much SEO traffic is my competitor driving? Compete > Search Referrals ADLIFT CONFIDENTIAL | @puriprashant 7
  • 8. How much SEO traffic is my competitor driving? (Cont..) Compete > Search Referrals Natural Referrals 363,066 ADLIFT CONFIDENTIAL | @puriprashant 8
  • 9. How much SEO traffic is my competitor driving? (Cont..) Using Hitwise to Validate Natural Referrals 363,066 From Compete Paid Referrals 547,718 From Hitwise Natural Referrals 335,698 ADLIFT CONFIDENTIAL | @puriprashant 9
  • 10. Other Opportunities? ADLIFT CONFIDENTIAL | @puriprashant 10
  • 11. Why is my competitor out ranking me?• Use SEOMoz to analyze anchor text distribution These 7 columns from SEOMoz Keyword Difficulty Tool. http://www.seomoz.org/keyword-difficulty/ These 4 columns from SEOMoz OpenSiteExplorer http://www.opensiteexplorer.org/ADLIFT CONFIDENTIAL | @puriprashant 11
  • 12. Why is my competitor out ranking me?• Tracking Link Graphs via Majestic SEO Macys JCPenny NordstromADLIFT CONFIDENTIAL | @puriprashant 12
  • 13. Thank You! Prashant Puri, Co-Founder – AdLift.com prashant@adlift.com @puriprashantADLIFT CONFIDENTIAL | @puriprashant 13